We Design Food, eating at food designers during ART Rotterdam


  • Menno Vreeburg, Arne Ramak en Maarten Hogeveen

During ART Rotterdam (11 t / m 14 February) at the Van Nelle factory in Rotterdam a collective of leading Dutch food designers open a temporary dining-and-drinking atelier called We Design Food.

The chefs or food designers provide seasonal dishes. The other members provide a nice glass of wine or a super exciting cocktail. There are oysters and small snacks. There is bread and there is chocolate. You can also just grab a cup of coffee of the highest quality at We Design Food. The atelier is to be found in building 6, opposite the entrance of ART Rotterdam. The atelier is open every day from 10 o’clock. lees verder

Quake pop-up breakfast vending machine


At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of  Antwerp, where travellers could order a free breakfast. This breakfast was prepared by two ‘robots’. We consider this a great example on how to pop-up and present your company in a positive way. Why don’t restaurants or deli’s use a pop-up location to present their food to the public?

About the Quaker pop-up breakfast vending machine

Most people are very busy nowadays and skip breakfast regularly. Quaker Oats wants to do something about this and chose the train station of Antwerp to place the Quaker pop-up breakfast vending machine, Just as a metaphor of our busy lifestyle. The goal of this campaign? Have people acknowledge how important it is to start your day with a breakfast. And with Quaker this can be done very easy, quick and healthy!

Different recipes

By-passers were able to choose from two different recipes. These recipes changed every day and were created by well-known Belgium breakfast eaters. If the choice was made, you pushed the button and the two people dressed as robots prepared your breakfast, for free!


As we mentioned before, this is a nice way to present your product. Offering it for free always works of course, but for most hospitality companies this won’t always be easy to finance. But such a great pop-up location on a prominent spot might be worth considering, it will bring positive attention to your restaurant or lunchroom somewhere else in the city.

Flourish makes a difference!


The people of Flourish try to bring positive publicity to properties in order to interest guests and potential investors. So far they have mainly used the concept of pop-up restaurants to bring attention to the empty properties.

About Flourish

A potential client sees the property in an innovative way due to the events. So far Flourish has done this by creating pop-up restaurants for several days in the empty properties. By up-cycling, building the restaurant with recycled products and materials which have lost their value, the property has been placed in a whole new perspective. The collected materials, to create an attractive atmosphere, have a price tag and will soon be sold online.

Omroep Brabant, a local broadcasting legacy, has filmed during the pop-up events in the Sacramentskerk in Breda, in the video above Danielle van Houtum explains what she wants to achieve with Flourish.

The possibilities at Flourish

Together with concept entrepreneurs they discuss how to present the best in every property, to eventually sell it, rent or stimulate further developments of the property. Therefor the property can  be changed into a lunchroom, café, pop stage or for example a conference room in a short amount of time. For the owner of the property there are no direct costs. New footage will be made which can be used by the owner for marketing purposes.

Virtual Reality Cinema will be shown all over Europe


An update regarding the Virtual Reality Cinema we wrote about back in October. The tour throughout The Netherlands sold out really quickly. &Samhoud media will now organise futuristic cinemas in Berlin, Munich, Zürich, London and Copenhagen in January and February.

Business model for the Virtual Reality Cinema

Initiator Jip Samhoud: ‘We can see that our cinema sells out time after time and we sense that there really is a market for Virtual Reality. We noticed that a real business model can be made for VR cinemas. We’ve received more than 2500 visitors, the first few days that we’ve been open.’

The success of the Virtual Reality Cinema will also be continued in The Netherlands. During the Christmas Season, the cinema in Amsterdam will open again! In this special Christmas edition the Virtual Reality cinema can be found at the Passeerdersgracht 19a in Amsterdam from the 18th of December till the 23th. Opening hours and tickets can be found at vrcinema.samhoud.com.

In October we wrote about the first Virtual Reality Cinema.

DWDD pop-up restaurant


  • DWDD pop up 1Overhandiging kookboek Matthijs van Nieuwkerk & Robert Kranenborg
  • DWDD pop up 2Impressie restaurant
  • DWDD pop up 3Impressie bar
  • DWDD pop up 4Impression keuken
  • DWDD pop up 5Bastilla met duif
  • DWDD pop up 6Cervelas de fruits de mer
  • DWDD pop up 7Matthijs van Nieuwkerk

Yesterday was the official opening of the DWDD pop-up restaurant and the presentation of the accompanying cookbook ‘DWDD cooks with Kranenborg’. Horecatrends attended the presentation and took the following pictures of the presentation, food and restaurant.

DWDD pop-up restaurant

Right in front of the studio of the successful Dutch TV-show ‘De Wereld Draait Door’ (The World Keeps Turning), on the Westergasterrein in Amsterdam, the DWDD pop-up-restaurant is now officially open. The pop-up restaurant is in cooperation with famous Dutch chef Robert Kranenborg. During the next three weeks a five course dinner will be served here for € 79,95. The profit of this project will be donated to the ‘Antoni van Leeuwenhoek Foundation’. On the menu is a selection of forgotten classics that were discussed at the TV-show DWDD in the last four years. Chef Robert Kranenborg is a regular guest who presented, almost forgotten, classical dishes in cooperation with famous chefs from The Netherlands, Belgium and France. Guests can choose between three main courses during their lunch or dinner.

I already tasted a few dishes during the opening and really enjoyed the bastilla with pigeon and the cervelas de fruits de mer (sausage made of fish and seafood).

DWDD cooks with Kranenborg

Do you prefer to cook at home? The cookbook ‘DWDD cooks with Kranenborg’ will be available (€ 24,99) starting today, unfortunately only in Dutch. The cookbook contains all the recipes that Robert Kranenborg presented in the ‘De Wereld Draait Door’. Like Matthijs van Nieuwkerk said, ‘a history book and a cookbook’. The book, in honour of DWDD’s 10 year anniversary, contains exclusive ‘forgotten’ dishes like grilled woodcock, haggis and timpano. Including an easier recipe to prepare at home. ^Bram Kosterink

A pop-up space next to Osteria Vicini


  • Bar Vicini
  • Bar Vicini
  • Bar Vicini
  • Bar Vicini
  • Bar Vicini
  • Bar Vicini

Osteria Vinchi has always been open for innovation, the space next to the restaurant will be the place to carry out new ideas from now on. They will start with Bar Vicini, a new pop-up cocktail bar.

Pop-up cocktail bar in Osteria Vicini

There appeared to be demand for a bar in Kralingen (Rotterdam) where you can drink good whisky’s, gin & tonics and cocktails in a stylish atmosphere. This atmosphere is created with a carefully selected interior with lots of velvet, shining elements, mirrors and a few special eye-catchers. For example, they use bar stools from an old Belgian casino and one can’t miss the giant bronze tusks from Spain. In a big box there are records from the sixties to the eighties, which will be played upon request. Another important aspect to the atmosphere is the barman, a professional who makes the finest cocktails without seemingly much effort. The bartender will occasionally make a round with olives, bruschetta’s, aged pecorino, prosciutto or oysters. Bar Vicini is accessible via the Osteria through heavy, red velvet curtains and has its own entrance.
Bar Vicini is part of the Dudok Group which is a leading company since 1991 in the hospitality, event and hospitality industry in the Netherlands.


Do you have a vacant building next to your restaurant and is it possible to make a good price and agreement with the landlord? The example of the Dudok Group to experiment with new ideas in a pop-up formula, is a pretty good idea.

Pop-up Eat Your Drink opened in London


At the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink, has opened. They’re deconstructing cocktails in weird and wonderful creations for shoppers to taste, touch and smell. This adult pop-up is free to enter from November 17th to December 24th.

Eat Your Drink

Smith & Sinclair founders, Melanie Goldsmith and Emile Bernard, wanted to create something that will shock and awe. Well they did! Whilst running a series of dating nights, focused on the concept of ‘adult play’, they created a lux, sensual sweet, with a high alcohol content, to get people talking and cause a stir. The sweets were so popular that they became the focal point of every evening. The excitement for the Pastilles was impossible to ignore and a year on they’re retailing in Harrods, Harvey Nichols, Selfridges and many more shops! Smith & Sinclair have now created signature edible cocktails for over 32 alcohol brands including Langley’s Gin & Beluga Vodka. And now they’re opening the pop-up store Eat Your Drink. In which they sell cocktail-flavoured candy floss, dip dabs and boozy fruit pastilles.

The pop-up store must look like a ‘magical, glittery labyrinth’, it has been created by the founders with the help of a theatre designer. At the labyrinth customers can experience alcohol by consuming it in unusual ways.


The shop will stock products that are not available at their online store, including candy floss jars to pour vodka into. Like we already wrote in an article, the vodka will melt the candy floss, this way creating a delicious cocktail. In the Netherlands, the real WINE gums from Vinoos by AMS are sold: no sweets for children but adult luxury food. We wrote about the real Wine gums in april 2014 and at this moment the gums are sold all over the Netherlands. Luxury hotels even use them as night sweets on the pillows of their guests.

Pop-up winter chalet by York & Albany



In the cosy courtyard of Gordon Ramsay’s restaurant York & Albany, an alpine-style winter chalet is installed. If you’re in London this is a great place to share cocktails and a snack platter.

Pop-up winter chalet

This summer York & Albany brought the beach to downtown London. We wrote about their beach shack where seaweed Martini’s and Bacardi Rum slush in mini buckets and alcoholic popsicles with for example Pimm’s liqueur were served. This winter the beach shack is replaced by a pop-up winter chalet, complete with fairy lights, pine cones, lanterns, blankets to wrap yourself in and an open fire on the terrace. They will be serving a snack platter by chef Will Stanyer, raclette, venison Kromeski and rainbow trout with horseradish mousse, sweet treats like coconut and lychee snowballs and baked Alaska. All accompanied by hot or cold cocktails, including York & Albany’s own Winter Spiced Old Fashioned with home-infused vodka. The chalet is open from 30th October until the 28th of February 2016.


We read about the pop-up winter chalet in an article from The Telegraph about Christmas pop-up restaurants. We don’t have that many pop-up concepts in the Netherlands so we hope this pop-up will be an inspiration. If you check the website of York & Albany you can even find some great cocktail recipes.

A cloud of alcoholic cocktails!


Bompas & Parr’s ‘alcoholic architecture’ is a pop-up cocktail bar in London’s famous ‘foodie centre’, the Borough Market. In this bar visitors can literally stand in a cloud of alcoholic cocktails.

Bompas & Parr’s pop-up

Up to and including January 2016 Bompas & Parr’s ‘alcoholic archtecture’ will be open for visitors in the Borough Market. In an enclosed area, the air is moistened with a mixture of spirits. Examples of the ‘served’ drinks are the liqueurs Chartreuse and Benedictine, a Trappist beer and fortified alcoholic wine, the notorious Buckfast.

Cloud of alcoholic cocktails

Visitors have to get in a rain suit at the entrance, and then they literally step into a cloud of alcoholic cocktails. The alcohol will be absorbed into the body through the lungs and eyes. This is exactly the reason for the signs ‘breathe responsibly’. The bar is only accessible for 18 years and older.

‘British Museum of Food’ (BMoF)

In the same building as the pop-up store ‘The British Museum of Food’ will be open for visitors from 21 October. This museum will be world’s first cultural institution which is entirely devoted to the history, evolution, science, sociology and the art of food. Some of the museum pieces are: The world’s fastest cheese trolley (from 0 to 62 mph in 6.6 seconds), the first space coffee (brought to 37 km altitude and back) and the first barbecue on 2.100 °C melted lava.

Co-creation around new concepts


  • Buitenplaats Amerongen
  • Dick Middelweerd
  • Buitenplaats Amerongen

Dick Middelweerd, chef of restaurant Treeswijkhoeve (** by Michelin), has great plans for the coming weeks. From 16 October up to 25 October you can enjoy his culinary talent during the Dutch Design Week in Eindhoven as at 10 November he will cook at a pop-up restaurant at Buitenplaats Amerongen.

Allegory of the South

In the iconic Augustine Church, in the heart of Eindhoven, major entrepreneurs from the region join their traditional knowledge for the ‘Allegory of the South‘. Atelier van Asseldonk will realize a complete installation, based on a twenty meter long table. The company Oogenlust will decorate the church, supported by master builder Bruns. The nave of the Augustine Church transforms at night into a dining room, where Dick Middelweerd will offer a special menu for the occasion. Guests will toast with Beerze Beer from the region. This initiative is open to visitors during the Dutch Design Week from 16 to 25 October.

Pop-up restaurant at Buitenplaats Amerongen

On 10 November Dick Middelweerd and his team will serve a one-time pop-up five-course dinner at the historic venue ‘Buitenplaats Amerongen’. They will make some of his famous local signature dishes, like his ‘Worstenbrood’ (Meatbread), the smoked salmon (on cedar) in a humidor and ‘prol’. Location is the recently renovated coach house of the historic ‘Buitenplaats Amerongen’. Besides cooking Dick Middelweerd will take care of the music as DJ at the after party!

Co-creation around new concepts

The pop-up restaurant at the historic venue ‘Buitenplaats Amerongen’ is an initiative of entrepreneurs from Amerongen, Peter-Paul Swijnenburg of Buitenplaats Amerongen and Nico Donkelaar from the Olive Oil Shop, who already successfully brought two star chef Edwin Vinke to Amerongen. They combine a wonderful evening to enjoy the dishes of a famous chef with an after party to take the feet from the floor.

The ‘Allegory of the South’ will be a great addition to the Dutch Design Week because of the co-creation of all parties. Check out their video.

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