Heinz – squeeze or dip
13-2-2010
After two years of research Heinz has a new portion packaging for their ketchup. Except that this package contains 3 times more ketchup than the old packaging, the user can also choose between Squeeze or Dip. Take the top off the ketchup and then squeeze it out, or remove the foil, and dip.
Meetingspot.nl
12-2-2010
Meeting Spot is the first Dutch demand-driven marketplace to meeting, convention and event venues.
Mobile fire place
12-2-2010
This mobile ethanol fireplace can be installed anywhere without additionalventilation. Thhe mirror in the lid increases the effect of the fire.
Restaurant in The Museum of Arts and Design
12-2-2010
In The Museum of Arts and Design in New York, Restaurant The Robert openend on the top floor. Besides the modern décor and modern lighting and acoustics, the restaurant is overlooking Central Park and Broadway among others.
Online shopping with an extra touch
12-2-2010
This wireless device allows Internet shoppers to feel the structure of garments or other products and smell products through scented cartridges. This allows a webshopper to better determine whether a particular product meets his or her demands.
Tea house heated by compost
11-2-2010
Architects in Tokyo have designed a compact teahouse that is heated by compost. The walls are filled with leaves that will start composting. That process creates a heat of about 48 degrees Celsius which heats the tea house.
Elevation Burger 1st restaurant outside US
11-2-2010
The meat used of burgers of Elevation Burger is 100% USDA certified organic, 100% grass-fed and 100% free range. The fresh fries are fried in 100% olive oil. The biological burgen chain, based in Northern Virginia, has developed rapidly since 2005. They now have 17 branches. The first branch outside of America will open in Kuwait.
Healthy products in ‘unhealthy’ packaging
11-2-2010
A French designer, Daisi Zheng, gave healthy products an unhealthy look. For example, carrots in a cigarette pacakge and blueberries in a drug package.
Glass vs plastic
10-2-2010
Yealands, a winemaker from New Zealand, produces wine in plastic bottles. These bottles are environmentally friendlier than glass bottles. The production saves 54% on CO2 and 19% on energy, compared to glass bottles. However, consumers should drink the wine within 18 months after purchase.
Burger King’s ‘Female Superfan’.
10-2-2010
Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.