The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?

14-10-2025

  • The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?

Were you also a bit disappointed that there wasn’t a new third Michelin star awarded in the Netherlands this year? I was! Especially when you consider that there weren’t really any new two-star restaurants either. Isn’t it only fair that a chef who already has two stars should be able to take them to their next restaurant, if it meant to be on the same culinary level? It is what it is, but as a true Michelin Guide enthusiast, I can’t help feeling a little short-changed this year… And I keep wondering: what exactly is the magical ‘Michelin sauce’ that helps you cook your way to that third star?

A blog by Marjolein van Spronsen

2 minutes read

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Trends we spotted | Week 41

13-10-2025

  • A new craveable brand refresh for Domino's intended to make you say MmmA new craveable brand refresh for Domino's intended to make you say Mmm
  • A pardoned pineapple pizza by Domino's in RomeA pardoned pineapple pizza by Domino's in Rome
  • Bar Leone in Hong Kong is named The World’s Best Bar 2025Bar Leone in Hong Kong is named The World’s Best Bar 2025
  • Disaronno celebrates 500 year anniversary with 5 exclusive bottlesDisaronno celebrates 500 year anniversary with 5 exclusive bottles
  • Jewellery get the five star treatment at Clardige’s - a collab with British jeweller AnnoushkaJewellery get the five star treatment at Clardige’s - a collab with British jeweller Annoushka
  • Sam D'Huyvetter x OtomatSam D'Huyvetter x Otomat
  • The inspirational events on the agenda of WOLF Antwerp and BrusselsThe inspirational events on the agenda of WOLF Antwerp and Brussels
  • TICA and The Stage open an one-stop-shop for interior and lifestyle products in VenloTICA and The Stage open an one-stop-shop for interior and lifestyle products in Venlo

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Waterman House will become the AMANO’s Group second hotel in London.
  • ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
  • Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
  • Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
  • Disaronno celebrates its 500th anniversary with five exclusive limited edition bottles.
  • From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
  • To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter
  • In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

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Inspiration for the Holiday Season | From a festive ‘cocktail tree stand’ to a ‘Hot Chocolate Station’

10-10-2025

  • Hot Chocolate Station and a cocktail tree stand for the Holiday Season - generated with AIHot Chocolate Station and a cocktail tree stand for the Holiday Season - generated with AI
  • Virgin mocktails and a snowglobe G&T - generated by AIVirgin mocktails and a snowglobe G&T - generated by AI

We’re driving home in the dark again after work… time to get into the December spirit! Throughout October, we’re publishing short weekly articles full of inspiration — and this week it’s all about Christmas cocktails and mocktails, a ‘Hot Chocolate Station’ and a cocktail tree stand dressed up for the holidays! By the way, you can find plenty more ideas on our Pinterest Christmas board.
1 minute read

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Young Entrepreneurs & new locations | Loetje Oegstgeest, COBRA HOUSE, and Nova Hotel Amsterdam

10-10-2025

  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • Loetje Oegstgeest at the Klinkenbergerplas - renderingLoetje Oegstgeest at the Klinkenbergerplas - rendering
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of COBRA HOUSE and COBRA in AntwerpThe owners of COBRA HOUSE and COBRA in Antwerp
  • COBRA HOUSE AntwerpCOBRA HOUSE Antwerp
  • The owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier BerendsenThe owners of Nova Hotel Amsterdam - Lilly, Marcel and Olivier Berendsen
  • Nova Hotel Amsterdam by dayNova Hotel Amsterdam by day
  • Nova Hotel Amsterdam by nightNova Hotel Amsterdam by night

Every day, we spot fun and inspiring new concepts. This week, the city of Oegstgeest welcomes a new Loetje! A fresh COBRA location opens in Antwerp: COBRA HOUSE – not a copy, but a new chapter! And Nova Hotel Amsterdam proudly takes ownership of its historic building and a new generation takes over the management.

On October 30, Loetje will open its 38th location at the Klinkenbergerplas in Oegstgeest, featuring a warm interior, views over the water, and their familiar menu. COBRA HOUSE will open a new location in Antwerp on October 12, as the second location of the Antwerp-based COBRA concept. After thirty years of operation, Nova Hotel Amsterdam is now fully owned by the family-run B.K.A. Groep, the owners Marcel and Lily Berendsen also transferred the management to son Olivier Berendsen for further development and sustainability.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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Trends we spotted | Week 40

3-10-2025

  • The Amsterdam Party ‘Under the Mill’ by Brewery ’t IJThe Amsterdam Party ‘Under the Mill’ by Brewery ’t IJ
  • Niek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nlNiek van Lieverloo en Klaas van Leengoed voor Kasteel Maurick - credits Manola van Leeuwe - fotografieplus.nl
  • Bibi van der Velden appointed as in-house jeweler of Rosewood AmsterdamBibi van der Velden appointed as in-house jeweler of Rosewood Amsterdam
  • Six Flags over Texas - Tormenta Rampaging RunSix Flags over Texas - Tormenta Rampaging Run
  • Chuck E Cheese - Halloween celebrationsChuck E Cheese - Halloween celebrations
  • Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025Atomix in New York City is named no. 1 in the inaugural list of North America’s 50 Best Restaurants 2025
  • Monopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peelMonopoly at McDonald's U.S. - Starting Oct. 6 for a limited time - the thrill of the peel

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
  • Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
  • The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
  • the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
  • In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
  • Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
  • Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
  • What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

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Julius Meinl is serving coffee with a surprise for International Coffee Day

29-9-2025

  • Celebrate International Coffee Day with Julius MeinlCelebrate International Coffee Day with Julius Meinl

This International Coffee Day, premium Vienna-based roaster Julius Meinl invites coffee lovers to pause, connect, and celebrate the joy found in every cup. On October 1st 2025, customers visiting participating cafés and outlets serving Julius Meinl will receive a Scratch & Win card with their coffee purchase – offering the chance to win another coffee for free, on the spot.*

Another great example of how you can capitalise on international days!

1 minute read

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Trends we spotted | Week 39

29-9-2025

  • Hot Slices, Cold Drinks - collab Siegfried Gin and Domino's Pizza GermanyHot Slices, Cold Drinks - collab Siegfried Gin and Domino's Pizza Germany
  • La Mar celebrates 20 years of Peruvian culinary excellence with - Around the World menuLa Mar celebrates 20 years of Peruvian culinary excellence with - Around the World menu
  • Ruby x ADE - House Music on an exclusive stageRuby x ADE - House Music on an exclusive stage
  • Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USAStarbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA
  • Sweden, first country on prescription - credits Alexander Erdbeer - Visit SwedenSweden, first country on prescription - credits Alexander Erdbeer - Visit Sweden
  • Red Robin's new Mega Monster Burger, Candied Orange Fizzy Soda and Mad Scientist Margarita. from Sept. 29 through Nov.2Red Robin's new Mega Monster Burger, Candied Orange Fizzy Soda and Mad Scientist Margarita. from Sept. 29 through Nov.2

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
  • Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
  • A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
  • Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
  • The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
  • Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
  • October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
  • World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.

Enjoy reading!

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‘Cakes & Cocktails Fit for a Queen’ at The Berkeley

25-9-2025

  • ‘Cakes & Cocktails Fit for a Queen’ at The Berkeley‘Cakes & Cocktails Fit for a Queen’ at The Berkeley

The Berkeley hotel in Knightsbridge unveiled a dazzling collaboration with legendary shoe designer Manolo Blahnik, celebrating the Marie Antoinette Style exhibition at the Victoria & Albert museum (V&A) South Kensington. Cakes & Cocktails Fit for a Queen launched on September 19 2025 and the Marie Antoinette Style package runs till March 26th 2026.

2 minutes read

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Bagels & Beans introduces SoundBrews | A perfect blend of coffee and music

25-9-2025

  • SoundBrews - Your coffee soundtrack by Bagels & BeansSoundBrews - Your coffee soundtrack by Bagels & Beans
  • SoundBrews - Your coffee soundtrack by Bagels & BeansSoundBrews - Your coffee soundtrack by Bagels & Beans
  • Animal Week - Furryccino & Furry Fusion at Bagels & BeansAnimal Week - Furryccino & Furry Fusion at Bagels & Beans

Starting tomorrow, September 26, Bagels & Beans is launching SoundBrews: five music playlists paired with five different coffee varieties. Guests can experience how taste and sound enhance one another, with a giveaway full of coffee and music prizes as an extra treat. The campaign (from 26 September to 26 October inclusive) also coincides with their Animal Week (October 4–11), featuring the special Pu(m)pkin Spice Furryccino!

2 minutes read

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Young Entrepreneurs & new locations | Bouillon d’Amsterdam, Friethuys Schaijk and Spaghetteria Leiden

22-9-2025

  • Bouillon d'Amsterdam is opening early next year in hotel Die Port van CleveBouillon d'Amsterdam is opening early next year in hotel Die Port van Cleve
  • Spaghetteria Leiden will open early Ocotber this yearSpaghetteria Leiden is opening early October this year
  • Friethuys Schaijk - renovation by Studio Entr.Friethuys Schaijk - renovation by Studio Entr.
  • Friethuys Schaijk - renovation by Studio Entr.Friethuys Schaijk - renovation by Studio Entr.
  • Friethuys Schaijk - renovation by Studio Entr.Friethuys Schaijk - renovation by Studio Entr.
  • Friethuys Schaijk - renovation by Studio Entr.Friethuys Schaijk - renovation by Studio Entr.

Every day, we spot fun and inspiring new concepts. This week, the concept of Parisian bouillon restaurants is also coming to our capital city early next year: Bouillon d’Amsterdam! A renovation of Friethuys Schaijk and in Leiden, preparations are in full swing for the opening of a Spaghetteria location.

Bouillon d’Amsterdam in the Hotel Die Port van Cleve promises high-quality food at a fair price! With dishes at affordable prices (€3 to €16), the owners aim to appeal to a big audience. Friethuys Schaijk, owned by Bart Bernsen and Luuk Vos, was renovated in three weeks and has a fresh, contemporary design for a traditional snack bar. And in Leiden, a new Spaghetteria location will open at Lange Mare 40, in October.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

3 minutes read

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