Trends we spotted | Week 17

25-4-2025

  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-letteOutback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

  • Royal Desserts at live-fire restaurant Nela in Amsterdam.
  • Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
  • Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
  • Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
  • Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
  • In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
  • Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
  • Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

Enjoy reading!

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Trends we spotted | Week 16

18-4-2025

  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinksA ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinks
  • Trends we spotted
  • The Hoxton brings a new hotspot to the Haymarket in EdinburghThe Hoxton brings a new hotspot to the Haymarket in Edinburgh
  • The 'Broccoli Cheddar Pizookie' by BJ's Restaurant & Brewhouse
  • National Tax Day - Staypineapple hotel brand covered taxes and amenity fees for their guestsNational Tax Day - Staypineapple hotel brand covered taxes and amenity fees for their guests
  • McDonald's Germany brings the Minecraft film to life in the store in the center of MunichMcDonald's Germany brings the Minecraft film to life in the store in the center of Munich
  • Gastrovino in the Netherlands opened two new locations in just one weekGastrovino in the Netherlands opened two new locations in just one week
  • Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in UtrechtEnergy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht
  • Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger PassCelebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass
  • Biotech company Tropic created a banana that resists browning, offering major benefits for food wasteBiotech company Tropic created a banana that resists browning, offering major benefits against food waste
  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinksA ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinks
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
  • The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
  • McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
  • The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
  • Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
  • And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
  • Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
  • Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!

Enjoy reading!

lees verder

Trends we spotted | Week 15

14-4-2025

  • The Mandarin Oriental Lutetia ParisThe Mandarin Oriental Lutetia Paris
  • Trends we spotted
  • Duke's Mayonnaise teams up with chef Mason Hereford - launching limited-edition kitchen toolsDuke's Mayonnaise teams up with chef Mason Hereford - launching limited-edition kitchen tools
  • Family Style Food Festival in NYC combining food streetwear and entertainmentFamily Style Food Festival in NYC combining food streetwear and entertainment
  • Handwritten Collection opens new hotels in Amsterdam and RotterdamHandwritten Collection opens new hotels in Amsterdam and Rotterdam
  • SALSA SHOP opens flagship store in AmsterdamSALSA SHOP opens flagship store in Amsterdam
  • SPROOMZ - new name for mushroom producer OakfieldSPROOMZ - new name for mushroom producer Oakfield
  • Sproud introduces 'Barista ZERO' in the NetherlandsSproud introduces 'Barista ZERO' in the Netherlands
  • Subway® teams up with Doritos® for another unexpected footlong innovationSubway® teams up with Doritos® for another unexpected footlong innovation
  • The Big Egg Hunt 2025 also comes to Canary Wharf this EasterThe Big Egg Hunt 2025 also comes to Canary Wharf this Easter
  • The Mandarin Oriental Lutetia ParisThe Mandarin Oriental Lutetia Paris
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
  • The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
  • Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
  • Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
  • Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
  • Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
  • The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
  • SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
  • And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
  • As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
  • Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.

Enjoy reading!

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Young entrepreneurs & new concepts | Granelli, ‘Bij Daaf & Maan’ and Café de Gaper

8-4-2025

  • Crusty pizza at Granelli in Foodhall ScheveningenCrusty pizza at Granelli in Foodhall Scheveningen
  • Bij Daaf & Maan in LeidenBij Daaf & Maan in Leiden
  • Bij Daaf & Maan in LeidenBij Daaf & Maan in Leiden
  • Bij Daaf & Maan in LeidenBij Daaf & Maan in Leiden
  • Café de Gaper in LeidenCafé de Gaper in Leiden
  • Café de Gaper in LeidenCafé de Gaper in Leiden
  • Celeriac lasagna and duck confit on the menu of Café de GaperCeleriac lasagna and duck confit on the menu of Café de Gaper
  • Steak Tartare and Gambas on the menu of Café de GaperSteak Tartare and Gambas on the menu of Café de Gaper
  • Dutch cheese and desserts on the menu of Café de GaperDutch cheese and desserts on the menu of Café de Gaper
  • Granelli in Foodhall ScheveningenGranelli in Foodhall Scheveningen
  • Crusty pizza at Granelli in Foodhall ScheveningenCrusty pizza at Granelli in Foodhall Scheveningen
  • Bij Daaf & Maan in LeidenBij Daaf & Maan in Leiden
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Every day we spot fun, new concepts. This week, three new concepts, in Scheveningen and two in our “own” city of Leiden. After successful establishments at Market 27 and Market 33, two urban food stations in Amsterdam, Granelli is now also serving its artisanal Italian dishes in the lively Foodhall Scheveningen. ‘Bij Daaf & Maan’ is a cosy coffee and lunch shop in a characteristic corner building on the Nieuwe Rijn in Leiden, where you can enjoy creative coffees, fresh tea and local sweets. And late last year, Café de Gaper opened at Rapenburg 97 in Leiden. And there they are making guests happy with delicious food, fine wines, affordable and a casual ambiance.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

2 minutes read

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Trends we spotted | Week 14

7-4-2025

  • Sofitel Legend The Grand Amsterdam undergoes elegant transformationSofitel Legend The Grand Amsterdam undergoes elegant transformation
  • Trends we spotted
  • ‘60 seconds to napoli’ celebrates 20th store opening in Germany‘60 seconds to napoli’ celebrates 20th store opening in Germany
  • Caviar bumpsCaviar bumps
  • Deep-fried cheesecake by Junior's CheesecakeDeep-fried cheesecake by Junior's Cheesecake
  • Pop-up restaurant Aroma in AmsterdamPop-up restaurant Aroma in Amsterdam
  • Sofitel Legend The Grand Amsterdam undergoes elegant transformationSofitel Legend The Grand Amsterdam undergoes elegant transformation
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A new concept from Queensland: Chip N Mix, the world’s first self-serve fry bar. Create your own ‘loaded fries’.
  • The “Theatre of Fish” with locations in Amsterdam and Rotterdam, also recently opened a location in Nice, Pesca France. And Pesca Hamburg will follow soon.
  • Why top restaurants are adding caviar to their desserts. Inspiration?
  • Deep-Fried Cheesecake anybody? It’s no April’s Fool joke as the creator Junior’s Restaurant and Bakery in Brooklyn, New York says.
  • ‘60 seconds to napoli’ celebrates 20th store opening in Germany, it’s located in the city of Dresden.
  • Sofitel Legend The Grand Amsterdam will undergo elegant transformation, this renovation will be finished by 2027.
  • From May 2nd to September 28th, for 20 weeks, a different chef will cook at Erloom restaurant every weekend. This restaurant is located at the Bioboerderij ‘t Schop in Hilvarenbeek.
  • A pop-up version of Italian fine dining restaurant Aroma will open in Amsterdam. Location: Antonio Cavoto’s Mangia Pasta in Amsterdam West. Check out the dates in the article.

Enjoy reading!

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Young entrepreneurs & new concepts | Restaurant Element, restobar Moos en Emmanuelle

1-4-2025

  • Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITROEmmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO
  • Restaurant Element in Meppel - credits Chris DunninkRestaurant Element in Meppel - credits Chris Dunnink
  • Restobar Moos in The HagueRestobar Moos in The Hague
  • Restobar Moos in The HagueRestobar Moos in The Hague
  • Restobar Moos in The HagueRestobar Moos in The Hague
  • Restobar Moos in The HagueRestobar Moos in The Hague
  • Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO 2Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO
  • Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITROEmmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO
  • Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITROEmmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO
  • Emmanuelle in Hilversum - credits Michelle Margot in opdracht van NITROEmmanuelle in Hilversum - credits Michelle Margot in opdracht van NITRO
  • Restaurant Element in Meppel - credits Chris DunninkRestaurant Element in Meppel - credits Chris Dunnink
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Every day, we spot fun, new concepts. This week, three new concepts from Meppel, The Hague and Hilversum. Restaurant Element in the old gas factory in Meppel has 34 seats. Chef Niels Noorman serves a fine dining menu and Joleen Dannenburg takes care of the wines, many of which she serves by the glass. Restobar Moos located on the Fred in The Hague is the first restaurant of Shimo Verbaan, the owner of FourParties Horeca Uitzendbeau. The restobar is also directly opposite the office, ideal for the Friday office drinks! And Emmanuelle recently opened in Hilversum, a new hotspot where the seductive charm of French cinema meets classic French cuisine. With on the menu, for example, ‘rillettes de carnard’, ‘truite fumé maison’, ‘escargots gratinés’, ‘moules frites’ and ‘côte de boeuf’.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below!

2 minutes read lees verder

Trends we spotted | week 13

31-3-2025

  • Heineken® launched a worldwide search to find a new owner to keep the family tradition aliveHeineken® launched a worldwide search to find a new owner to keep the family tradition alive
  • Trends we spotted
  • Kakelfris - speciaal biertje voor Pasen van Bird BreweryKakelfris - speciaal biertje voor Pasen van Bird Brewery
  • The Dipped Whisk - Talenti X Dominique AnselThe Dipped Whisk - Talenti X Dominique Ansel
  • Sustainable Plant FWD restaurant week from April 5 to 12 in AmsterdamSustainable Plant FWD restaurant week from April 5 to 12 in Amsterdam
  • Orbisk certificaat voor restaurant Vestdijk47 in Eindhoven - foodwasteOrbisk certificaat voor restaurant Vestdijk47 in Eindhoven - foodwaste
  • nhow Hotels Launched ‘dance nhow, change now’nhow Hotels Launched ‘dance nhow, change now’
  • McDonald's USA unlocks a Minecraft Movie Meal and Happy MealMcDonald's USA unlocks a Minecraft Movie Meal and Happy Meal
  • KFC® drops new Dunk It Bucket featuring mashed potato poppersKFC® drops new Dunk It Bucket featuring mashed potato poppers
  • Heineken® launched a worldwide search to find a new owner to keep the family tradition aliveHeineken® launched a worldwide search to find a new owner to keep the family tradition alive
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Have more plan(t)s for dinner! The Sustainable Plant FWD restaurant week will be held from April 5 to 12 in Amsterdam.
  • Jade Frommer, co-founder of the Ephemera Group, is shaking up the fast-food industry in Paris with the launch of pop-up restaurant, called 6,90. And their main course is available for just €6.90.
  • KFC® USA is dropping an all-new “Dunk It Bucket” – the brand’s first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers.
  • Talenti Gelato & Sorbetto, the #1 best-selling gelato brand in the U.S., is raising the bar of its unique Layers line by introducing the Bakery Collection. They created ‘The Dipped Whisk’ in collaboration with Dominique Ansel.
  • McDonald’s – A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1. 
  • Kimpton teams up with Tiny Zaps for exclusive tattoo pop-up series for ‘Tattourists’ at 5 locations in the US.
  • Schmarrnsinn is the first pop-up Kaiserschmarrn Café in Frankfurt, kaiserschmarrn with all kinds of toppings!
  • There’s a pub in Ireland with your name on it! A worldwide search by Heineken® to find a new owner to keep the family tradition of the McLoughlin’s alive.
  • nhow Hotels launched ‘dance nhow, change now’.
  • The Dutch Bird Brewery launches exclusive Easter beer Kakelfris.
  • Restaurant Vestdijk47 in Eindhoven tackles food waste and receives Orbisk certificate for 16 per cent reduction in eight months.

Happy reading!

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Young entrepreneurs & new concepts | Samy’s Gourmet Sandwiches, restaurant Aan de Zweth and restaurant Notable

11-3-2025

  • Restaurant Aan de Zweth – great terrace to enjoy a sunny day
  • Restaurant Notable in Echt - chef Vital Awick
  • Restaurant Notable in Echt - sommelier Adriaan Visser
  • Restaurant Notable in Echt - owners Vital Awick and Adriaan Visser
  • Restaurant Notable in Echt - chef's table
  • Samy’s Gourmet Sandwiches in Voorschoten – credits: Bram Kosterink
  • Samy’s Gourmet Sandwiches in Voorschoten – credits: Bram Kosterink
  • Samy’s Gourmet Sandwiches in Voorschoten – credits: Bram Kosterink
  • Aan de Zweth - Joris Peters – Justin Koopman - Indy Chiron Akkermans
  • Restaurant Aan de Zweth in Schipluiden - credits Lyan van Furth
  • Restaurant Aan de Zweth – great terrace to enjoy a sunny day
  • Restaurant Notable in Echt - chef Vital Awick
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Every day, we spot fun, new concepts. This week, three new concepts from Voorschoten, Schipluiden and Echt. Samy’s Gourmet Sandwiches in Voorschoten has a menu of freshly prepared sandwiches with a surprising twist! The business is owner Jessamy’s dream and her absolute favourite sandwich on the menu is the Satay sandwich with chicken thigh, peanut sauce, coleslaw, sambal and crispy onions on farmer’s bread. In Schipluiden, restaurant Aan de Zweth has been taken over by young entrepreneurs: chef Justin Koopman and hostess Indy Chiron Akkermans. We like their special menu to celebrate the former chef Joris Peters and the new chef, this month. And in the South of the Netherlands in Echt, in an old roof tile factory, restaurant Notable has opened. At their chef’s table you will experience the hospitality, craft and creativity of chef Vital Awick and sommelier Adriaan Visser.

We wish these entrepreneurs and their teams a lot of fun and success with their concepts. More information below! lees verder

Trends we spotted | Week 10

10-3-2025

  • The Hoxton Florence opens its doorsThe Hoxton Florence opens its doors
  • Trends we spotted
  • Prêt-à-Portea The Red Carpet Collection at The Maybourne Beverly HillsPrêt-à-Portea The Red Carpet Collection at The Maybourne Beverly Hills
  • Robuuste Reiger - the new beer in the Bird Brewery collection 2025Robuuste Reiger - the new beer in the Bird Brewery collection 2025
  • Award-winning Michelin Chefs co-host a TWENTY Star Dinner at Kasteel de Wittenburg in WassenaarAward-winning Michelin Chefs co-host a TWENTY Star Dinner at Kasteel de Wittenburg in Wassenaar
  • The Hoxton Florence opens its doorsThe Hoxton Florence opens its doors
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A castle full of Michelin Chefs and it’s not even a fairy tale! Sterren Preuvement 2025 takes place at Kasteel de Wittenburg from 28 to 30 March 2025. Tickets are still available for Friday and Sunday!
  • The Hoxton Florence at Via delle Mantellate 2, is opening its doors! With a ‘House’ apartment, free bikes for their guests and various sports facilities, even external.
  • Robuuste Reiger (Robust Heron) is Bird Brewery’s first 2025 special.
  • Prêt-à-Portea, the high fashion version of the Afternoon Tea at The Berkeley in London, is now also available as The Red Carpet Collection at the Maybourne Beverly Hills in Los Angeles.
  • Shrink and Print, a mini 3D model of yourself or together with your loved one is a fun unique gift for those who already have everything.😉
  • The Aziz Foundation’s Ramadan Lights London with over 30,000 LED lights are turned back on at Piccadilly Circus!
  • You’ve probably never heard of soft-serve ice cream and bubble tea chain Mixue Bingcheng but they do have more outlets than McDonald’s and Starbucks.
  • For fans of the Netflix series Somebody Feed Phil; this spring a neighbourhood restaurant will open in Los Angeles in honour of its parents: Max and Helen’s.

Enjoy reading!

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Young entrepreneurs & new concepts | Café Restaurant Amice, Loop51 en NORRA

4-3-2025

  • Le Nord - Tarte Fine
  • Loop51 in Amsterdam - brunch - vinyl - dance
  • Loop51 in Amsterdam - brunch - vinyl - dance
  • Loop51 in Amsterdam - brunch - vinyl - dance
  • Loop51 in Amsterdam - brunch - vinyl - dance
  • Cafe Restaurant Amice Weesp
  • Cafe Restaurant Amice Weesp
  • Cafe Restaurant Amice Weesp
  • Cafe Restaurant Amice Weesp
  • Lieke Nicole Creemers - Eigenaresse restaurant Norra
  • Le Nord - Tarte Fine
  • Loop51 in Amsterdam - brunch - vinyl - dance
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Every day we spot fun, new concepts. This week, three new concepts from Weesp, Amsterdam and Bilthoven. Located on the Herengracht in Weesp, Café Restaurant Amice has a cosy, warm ambiance and of course a ‘Weespermop parfait’ (a delicious local cookie) on the menu! Loop51 is a special brunch concept where you immerse yourself in a club during the day! They combine brunch with vinyl and if you want to dance… you’re welcome to. And fine-dining restaurant NORRA will open in Bilthoven on April 2nd. It will be Lieke Nicole-Creemers’ second restaurant, alongside restaurant Le Nord, which is undergoing a culinary formula change this week. An old favourite dish of ours is on the menu here: ‘Pizza Thon’, originally from Las Vegas and always on the menu at Joop Braakhekke’s former restaurant Le Garage in Amsterdam.

We wish these entrepreneurs and their teams lots of fun and success with their concepts. More information below! lees verder

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