abc kitchens introduces a seasonal vegetable bouquet for Valentine’s Day

2-2-2026

  • Valentine's Day bouquet at abc kitchens by chef Jean-Georges Vongerichten at The Emory in LondonValentine's Day bouquet at abc kitchens by chef Jean-Georges Vongerichten at The Emory in London

For the first time this Valentine’s Day, abc kitchens has elevated a classic romantic gesture. In place of flowers, guests will be presented with a seasonal vegetable bouquet, a one-off creation curated by Chef Jean-Georges Vongerichten and Executive Chef Ben Boeynaems. Gifted to every table booked on the evenings of 13th February and 14th February, each bouquet is paired with a take-home recipe from Ben, bringing a taste of abc home and extending celebrations beyond the restaurant.

1 minute read

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Restaurant JAQ celebrates Valentine’s Day with an exclusive dinner Inspired by Atelier JAQ

30-1-2026

  • Restaurant JAQ viert Valentijnsdag met een exclusief diner geïnspireerd door Atelier JAQRestaurant JAQ viert Valentijnsdag met een exclusief diner geïnspireerd door Atelier JAQ

On Saturday, February 14th, Restaurant JAQ in Rotterdam will host an exclusive 3-course Valentine’s dinner featuring cava and specially crafted cocktails. During the evening, guests will be immersed in the artistic world of Atelier JAQ. This special night is dedicated to love, creativity, and gastronomy, offering a refined experience for couples or friends who wish to celebrate Valentine’s Day in a unique way.

2 minutes read

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Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

26-1-2026

  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
  • Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne RivieraLongevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera

Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.

We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!

2 minutes read

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Reservation system FRANK conquers the top of Dutch gastronomy

9-1-2026

  • Luc Kusters - restaurant Bolenius Rembrandtpark uses FRANKLuc Kusters - restaurant Bolenius Rembrandtpark uses FRANK
  • Adrian Zarzo of restaurant Zarzo uses FRANKAdrian Zarzo of restaurant Zarzo uses FRANK
  • Vlnr Fabian Loveriks van de 1NUL8-Group which uses FRANK en Arthur BassantVlnr Fabian Loveriks van de 1NUL8-Group which uses FRANK en Arthur Bassant

Even before its official launch, the Dutch reservation system FRANK has already gained a prominent position within Dutch gastronomy. While the system will officially debut on 12 January 2026 at the Wine Professional trade fair in Amsterdam, numerous leaders in Dutch gastronomy are already working with the software. Its focus on AI and seamless integration of reservations and guest data already make FRANK the new standard for hospitality.

2 minute read

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Inspiration for 2026, from 2025

8-1-2026

Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.

You can download the whitepaper for free on the next page.

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Mastercard Hotelnacht 2026 | The Art of Balance

8-1-2026

  • Mastercard Hotelnacht 2026 - The art of balanceMastercard Hotelnacht 2026 - The art of balance
  • Mastercard Hotelnacht - Soundhealing bij Hotel & Wellness ZuiverMastercard Hotelnacht - Soundhealing bij Hotel & Wellness Zuiver
  • UNOFFICIAL AFTER bij The Diamond AmsterdamMastercard Hotelnacht - UNOFFICIAL AFTER bij The Diamond Amsterdam

On January 17 & 18, during the Mastercard Hotelnacht (Hotel Night) Amsterdam, the city will revolve around wellness, energy and unique hotel experiences. During Mastercard Hotelnacht, the most beautiful hotels in the city open their doors to residents of Amsterdam, offering a weekend full of one-night-only experiences. Visitors from outside Amsterdam can also take part in the experiences. The 2026 edition is all about The Art of Balance: the perfect mix of wellness and celebration, calm and excitement – in true Amsterdam style. Hotelnacht is the perfect opportunity for residents of Amsterdam and other curious visitors to experience the city in a completely new way.

2 minutes read

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Trends we spotted | Week 51

19-12-2025

  • A coffee table book by the Horta Grand Café & Art Nouveau Room in AntwerpA coffee table book by the Horta Grand Café & Art Nouveau Room in Antwerp
  • NYX Hotel Amsterdam Rembrandt Square by Leonardo hotels will open in 2026NYX Hotel Amsterdam Rembrandt Square by Leonardo hotels will open in 2026
  • A Pizza Wrap-Up by Domino’s Pizza BelgiumA Pizza Wrap-Up by Domino’s Pizza Belgium
  • Albron opened a coffeecompany location at Amsterdam UMCAlbron opened a coffeecompany location at Amsterdam UMC
  • Béispotle - The To-Go CollectionBéispotle - The To-Go Collection
  • Hotel Des Indes officially opened the Anna Pavlova Champagne LoungeHotel Des Indes officially opened the Anna Pavlova Champagne Lounge

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Spotted in New York: the push pop sushi van Suka Sushi!
  • Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
  • Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
  • Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
  • Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
  • Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
  • Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
  • A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
  • Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
  • On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.

Enjoy reading!

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What’s your breakfast strategy?

15-12-2025

  • What's your breakfast strategy?What's your breakfast strategy?
  • What's your breakfast strategy?What's your breakfast strategy?
  • What's your breakfast strategy - some of our favouritesWhat's your breakfast strategy - some of our favourites

In September 2025, I was quoted in a BBC Travel article on changing breakfast experiences. The article, titled “Is it time to retire the all-you-can-eat breakfast buffet?”, explores how breakfast habits around the world are evolving — and which traditions are here to stay. Some trends are obvious, such as the growing focus on healthier dishes and products. Others, like the continued desire for abundance resulting in waste, are more open to debate. This article reflects our perspective on breakfast strategy. ^Marjolein van Spronsen

3 minutes read

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SMAKFEST in Stockholm | One-night-only immersive food festival in an IKEA store

15-12-2025

  • FRAKTA Bar at SMAKFEST in the IKEA Kungens Kurva store in StockholmFRAKTA Bar at SMAKFEST in the IKEA Kungens Kurva store in Stockholm
  • Sofa Cakes at the SMAKFEST at the IKEA Kungens Kurva store in StockholmSofa Cakes at the SMAKFEST at the IKEA Kungens Kurva store in Stockholm
  • Meatball photobooth at the SMAKFEST at the IKEA Kungens Kurva store in StockholmMeatball photobooth at the SMAKFEST at the IKEA Kungens Kurva store in Stockholm
  • Iskub bar at the SMAKFEST at the IKEA Kungens Kurva store in StockholmIskub bar at the SMAKFEST at the IKEA Kungens Kurva store in Stockholm
  • A human kaleidoscope at SMAKFEST in the IKEA Kungens Kurva store in StockholmA human kaleidoscope at SMAKFEST in the IKEA Kungens Kurva store in Stockholm

On December 9, Stockholm experienced IKEA like never before. One thousand IKEA Family members who secured a sold-out ticket, streamed into the darkened Kungens Kurva store to take part in SMAKFEST, a one-night-only immersive food festival/experience. Think celebrating the 40th birthday of IKEA’s iconic meatball, dining in the dark, a FRAKTA bar, a human kaleidoscope, spoon-fed tastings delivered through a tiny peephole, live music, and much more.

An in-store food festival filled with inspiring and edible design and art ideas.

2-minute read

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Trends we spotted | Week 50

12-12-2025

  • 7-Eleven starts selling Japanese-style egg salad sandwich7-Eleven starts selling Japanese-style egg salad sandwich
  • Lidl US unveils holiday meal for less than $4 per person and to add some cheer - Eau de CroissantLidl US unveils holiday meal for less than $4 per person and to add some cheer - Eau de Croissant
  • McDonald’s Zwolle – De Lichtmis A28 has opened in the NetherlandsMcDonald’s Zwolle – De Lichtmis A28 has opened in the Netherlands
  • Raddisson Hotel Group opens Baltic View Resort & Spa in Międzyzdroje PolandRaddisson Hotel Group opens Baltic View Resort & Spa in Międzyzdroje Poland
  • Remy Martin X Chinese artist Xue Song for Lunar New YearRemy Martin X Chinese artist Xue Song for Lunar New Year

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • At exit 22 of the A28, McDonald’s Zwolle – De Lichtmis A28 has officially opened. The restaurant is located in the same building as the renovated roadside restaurant De Lichtmis in the east of the Netherlands.
  • Radisson Hotel Group is expanding its European portfolio with two new properties, focusing on accessible design hotels and quality resorts. Prize by Radisson Osnabrück and the Baltic View Resort & Spa in Międzyzdroje Poland.
  • Could conchas become the new hype like croissants?
  • New added sugar warnings on menu’s at chain restaurants in New York City. Done with a new icon.
  • 7-Eleven is helping the ‘tamago sando’ gain popularity in the U.S. with its new Japanese-style egg salad sandwich.
  • Crispy chili oil popular even in our Dutch traditional dish the oliebol.
  • Lidl US is adding a playful twist to the holidays with its first-ever holiday meal deal and a quirky fragrance collaboration, resulting in Eau de Croissant.
  • Rémy Martin, the renowned French cognac house, is celebrating Lunar New Year with a limited-edition collaboration with Chinese artist Xue Song. Rémy Martin also introduced a Year of the Horse Old Fashioned, offering a festive twist on the classic cocktail. Recipe in the article.

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