Wrap ‘N’ Mat

28-3-2011

Wrap ´N´ Mat is a reusable food wrap which is environmental friendly and convenient to use. It keeps bread, cookies and sandwiches from drying out. Wrap ‘N’ Mat is also machine washable and can be used again and again.

 

Platform that rewards people who identify and tag products on photographs

25-3-2011

Emma Active is a new platform that rewards people who take the time to identify and tag products on photographs. Consumers tag the photos en link these products to brands and products, and are linked through to a brand page where the product can be viewed and purchased. These ‘sellsumers’ are the advertisers and will be rewarded for this.

New fancy way of seasoning

24-3-2011

Use more than only pepper or salt to season your dishes. With these Spice Sprays you season your dishes to your specific taste. The Spice Spray is available in de tastes of basil, garlic, truffle, curry, chilli pepper, oregano, lemon and sea salt.  

Voice controlled culinary app

24-3-2011

The iCookbook iPad app is specially made for chefs at home. Normally you must use your food-covered fingers to scroll through the recipes, but this app is voice controlled. You will use voice commands to follow the recipes’ steps without touching the screen.

 

Google helps its employees to lose weight

24-3-2011

In the canteens of Google, the large plates are replaced by small plates. They will fill their plates less and therefore the employees will eat less. According to Google, this can lead to a 5 to 8 kilo loss in one year time.  

Edible pen

23-3-2011

A pen you can chew on and can be entirely eaten. The candy that is used does not stick and doesn’t melt when it is in your hands.

Pop-up designrestaurant The Cube

22-3-2011

The Cube, the pop-up restaurant of Electrolux offers a combination of design, star cuisine and special locations. The pop-up restaurant will serve its first meal in Brussels from March 25 to July 3 on top of the Arc de Triomph in Jubelpark. The restaurant, provided by the Belgian chefs Bart de Pooter or Sang-Hoon Degeimbre, has one large dining table that can accommodate only 18 guests. After Brussels  the restaurant will  go to Italy, Russia, Switzerland and Sweden.  

The WalkIN app

21-3-2011

The WalkIN app is a wonderful feature to have on a smartphone when there is a long queue at the restaurant. This app lets people reserve a table by simply scanning the QR code at the doors. You don’t have to wait in line and you will be notified when a table is ready.

 

Homemade candy of Restaurant De Vrijheid

21-3-2011

Nice marketing example of Restaurant De Vrijheid in Oosterhout (Netherlands): a movie of the homemade sweets. Watching the movie makes you curious.

McDonald’s Hong Kong launches in-house wedding service

18-3-2011

A wedding can take years of planning and a lot of money to execute. McDonald’s Hong Kong have stepped up to offer its restaurant for wedding parties. This may seem undesirable for many people, but not for people in Hong Kong. In Hong Kong the average wedding costs USD 29,200 and the average monthly income is only USD 2,250. A reminder that the perfect day in one part of the world may be completely different in another.

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