Optimism is contagious, share it at Brew Some Good
12-8-2011
An effort from coffee brand Maxwell House in Canada, serving free coffee, positive stories and performances by musicians to the people of Toronto at their Optimism Café. Open for the month of July, and part of their “Brew some good”campaign, (with tv adds etc.). With the campaign they are trying to make Canada feel more glass half-full and in the meantime building brand awareness. At the Optimism Café musicians and artist appeared. Take a look at their website with a video explaining set up of the campaign. The add above is the optimistic result of the campaign.
Frozen Pints
12-8-2011
Frozen Pints, icecream made of different kinds of beers.
Fresh baguette dispenser
12-8-2011
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French baker Jean-Louis Hecht has rolled out a 24-hour automated baguette dispenser, promising warm bread for hungry night owls, shift workers or anyone else who doesn’t have time to pick one up during their opening hours.
A great invitation
11-8-2011
The owners of the foodhall Eataly in New York do invite President Obama to visit. They have a banner hanging in their foodhall with the invitation to come and toast at his 50th birthday with a 1961 Barolo. An original way to invite a President! A beautiful food hall by the way where you can eat Italian food and buy it!
The America Eats Tavern and ketchup
10-8-2011
At America Eats Tavern, opened July 4th 2011 in Washington, Chef José Andrés applies his innovative style to the American cuisine. America Eats offers a new take on American classics and celebrate native ingredients and some long forgotten dishes, from burgoo to oysters Rockefeller. With recipes and stories collected through extensive research, and with help from the National Archives and a culinary advisory council of chefs, the menu showcases the fascinating history of America one plate at a time. As we read in the New York Times José Andrés is also serving different kinds of ketchups (like blueberry, red currant, yellow tomato and mushroom). Picture of the different kinds of ketchup with the article in the New York Times.
Pie per inch
9-8-2011
Auberge Saint-Gabriel, with Chef Eric Gonzalez, serves his version of lemon pie per inch. The pie is cut at the table, and tastes delicious.
Baked Alaska
9-8-2011
Although an old-fashioned dessert Baked Alaska remains delicious and we don’t understand why it isn’t served more often! Steakhouse Harbour Sixty in Toronto serves it with all the right ingredients and at the table! At all the tables they served it while we were there, it looked like a small party!
The Rotisserie Channel by Swiss Chalet
8-8-2011
BBDO Canada has launched a campaign for Swiss Chalet in february. Swiss Chalet is known in Canada for their roasted chicken. They started a The Rotisserie channel, where one can watch rottisserie chicken 24 hours a day, 7 days a week. The mere announcement created a lot of free publicity, it was broadcasted in several newsshows, they were trending topic on Twitter, etc. While we Europeans are buying fireplace CD-ROMs – in America and Canada they have a fireplace channel and of course the step to Rotisserie Channel is smaller then.
A great way to serve bread!
8-8-2011
We really enjoyed our dinner at Auberge Saint-Gabriel in Montréal, and all the show elements they use were an inspiration for Horecatrends. For example the bread is served, delicious warm, with a bow around it! It’s served on a shelve with knife in it.
Pictures as restaurant reviews
5-8-2011
Adam Goldberg is not a restaurant critic, nor is he involved with food professionally. He is a software engineer who has a passion to eat and share his culinary experiences. He does that by taking pictures of his meal and share those with his followers on Twitter, Facebook and his website. Most of the visited restaurants are at San Francisco, New York and Paris. And there are many more self-styled restaurant critics who are not professionally giving reviews and have a lot of followers. It’s a development we haven’t yet seen in the Netherlands. But do you have our Illucensies in Amerika?
