Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Green tomato juice to celebrate spring
28-3-2011
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.
Go fast on a canalbike in Amsterdam
28-3-2011
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Although a movie from 2010, we do put it on our website. Nice ad with humor for an energy drink. Go Fast gave away their energy drinks at a motorized canalbike in the Amsterdam canals.
Living legacy champagne
25-3-2011
Champagne House Perrier-Jouët celebrates its bicentenary with the unveiling of Bi-Centenaire Champagne, the very first living legacy champagne designed to be passed on to future generations.
The world’s first beer with pure gold flakes
25-3-2011
French brewery, i-Bière launches ’24 Carats’; the first beer containing flecks of 24 carat real gold. This beer will be an expensive one, about € 50,= per bottle of 75 cl.
Platform that rewards people who identify and tag products on photographs
25-3-2011
Emma Active is a new platform that rewards people who take the time to identify and tag products on photographs. Consumers tag the photos en link these products to brands and products, and are linked through to a brand page where the product can be viewed and purchased. These ‘sellsumers’ are the advertisers and will be rewarded for this.
Fitness coffee
24-3-2011
The Healthy Coffee Company is a new kind of coffee company that respects all the health benefits of coffee as well as the taste. This Italian coffee made of 100% natural ingredients, the first fresh-brewed coffee of its kind. It contains over three times the amount of anti-oxidants than green tea and it is lower in calories than the original coffee.
Voice controlled culinary app
24-3-2011
The iCookbook iPad app is specially made for chefs at home. Normally you must use your food-covered fingers to scroll through the recipes, but this app is voice controlled. You will use voice commands to follow the recipes’ steps without touching the screen.
Google helps its employees to lose weight
24-3-2011
In the canteens of Google, the large plates are replaced by small plates. They will fill their plates less and therefore the employees will eat less. According to Google, this can lead to a 5 to 8 kilo loss in one year time.
Bols launches liqueur foam
23-3-2011
Lucas Bols launches the Bols Foam, which is according to the manufacturer’s, the first and only liqueur foam in the world, and is available from April. The purpose of the foam is to finish cocktails or mixed drinks, shots, wine, soft drinks, beer, coffee and desserts.