Trends we spotted | Week 33
15-8-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Polish bakery brand Fit Cake, with over 80 locations in Poland, has opened its first Canadian store on Toronto’s Bloor Street West, offering signature gluten- and sugar-free treats!
- Sugar-free vanilla ice cream at restaurant Sel Gris in Knokke-Heist, proof that dietary restrictions can still taste delicious! And why not put in on your menu?
- The world’s only Michelin three-star vegan restaurant, Eleven Madison Park, will serve meat and fish again. Check out all the details of this change in the article.
- Xi Home Dumplings -The dumpling Bay in London, together with Marley Bones Dog Food, is serving free doggy dumplings from National Dog Day through September 9.
- Located in Hollywood, California, the Tesla Diner combines a supercharging station, a classic American diner and a drive-in experience, all in one.
- In the US, The Peach Cobbler Factory created mobile units to bring its desserts to smaller towns and other events.
- IHG Hotels & Resorts Brings ‘Bed on the Baseline’ to the 2025 US Open.
- Dave & Buster’s has opened its second location in India—a 22,000 sq. ft. venue on the fourth floor of the Infiniti Mall in Mumbai, in partnership with the Malpani Group. And they have many upcoming venues planned!
Enjoy reading!
Trends we spotted | Week 32
8-8-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
- Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
- The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
- Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
- Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
- To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
- This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
- Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
- The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.
Enjoy reading!
Young Entrepreneurs & new locations | Summer Terrace by Bisous, de IJshaven en Foodmaster
5-8-2025
Every day, we spot fun and inspiring new concepts. This week, a unique summer collaboration: Summer Terrace by Bisous, a charming new ice cream shop in Leiden called De IJshaven, and a new owner for Foodmaster Alphen aan den Rijn.
Restaurant Bisous is closed for the month of August and has launched Summer Terrace by Bisous on the terrace of restaurant Daalder. In Leiden, a new artisanal ice cream shop has opened at Haven 20: De IJshaven – the dream of entrepreneurs Esther and Zoë. And in Alphen aan den Rijn, Foodmaster has welcomed a new owner. In addition to the standard menu, she will introduce specialty items such as homemade rendang.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
2 minutes read
Trends we spotted | Week 31
1-8-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Tomorrow (August 2) Pride Amsterdam’ Canal Parade is celebrated. A great beer to enjoy during the Pride and beyond is the IPGAY by Queer Beer. A tropical summer beer with a statement!
- At Lotti’s Bar in The Hoxton hotel in Amsterdam, you can enjoy a glitter brunch during the Pride. And The Jollof Club from August 7 through September offers refined African cuisine by chef Nicolas Aquaa.
- Le Bristol Paris is celebrating their centenary! They unveiled the Eden Suite, a lush 6th-floor sanctuary dedicated to wellness luxury.
- ‘Une collab gourmande’ between Deliveroo × French Bandit’s. Order a meal for yourself and receive a pet toy! A great way to target pet owners? We love the pizza slice and baguette toy!
- Glacerie Enzo & Lily Libre in Paris. Here Lionel Chauvin creates spectacular ice cream flavours – like glace hot dog or glace bouillabaisse. But we love to taste his glace Fraise des bois blanche.
- Immersive restaurant pop-up of ‘Happy Gilmore 2’ in Santa Monica. Subway® sends fans to their Happy Place!
- A great example of a family room! We love the Rocket Room, spotted at the Shangri-La Singapore.
- Center Parcs De Vossemeren is the first location of this brand that unveiled their completely renovated restaurants. A collab with Albron.
- Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with among others a new location in the Netherlands, TRIBE Den Haag Centraal.
Enjoy reading!
Young Entrepreneurs & new locations | Ikigai, restaurant Salut and the Salsa Shop
28-7-2025
Every day, we spot fun and inspiring new concepts. This week: restaurant Salut in De Pijp, lunch concept Ikigai in Leiden, and the latest Salsa Shop opening at Amsterdam Central Station.
In the heart of De Pijp in Amsterdam, Restaurant Salut has opened its doors: an all-day café combining French charm with Mediterranean comfort. The concept comes from the entrepreneurs behind restaurant Bisous. In Leiden, a new lunch spot has launched on Haarlemmerstraat: Ikigai. Here, you can enjoy sandwiches with Japanese toppings on brioche bread, paninis, and special drinks. Lastly, the Salsa Shop recently opened its 18th location. At Amsterdam Central Station, you can now grab a fresh burrito or quesadilla!
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
2 minutes read
De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’
17-7-2025
As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.
2 minutes read
Trends we spotted | Week 28
14-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Nazuna Inc. which operates friendly, luxurious machiya inns in Kyoto, has launched a new experienced-based recruitment model: ‘Stay first, then interview’. An inspiring approach?
- Wouldn’t it be great to have a cookies ATM at your favourite bakery? In Darwin, Australia The Cookie Lab has just that: its very own Cookies ATM.
- The Lobby in Amsterdam has once again affirmed its status as a top wine destination, earning two Wine Spectator’s 2025 Restaurant Awards and they start Cork-Free Mondays.
- Using local events in your marketing strategy is a classic tactic. The Ivy Collection gives us with a great example with their Centre Court Melting Bombe during Wimbledon.
- As of July 1st, McDonald’s Switzerland has introduced a new twist on their iconic McRaclette burger: a chicken version.
- The Aussie Jawssie cocktail and the Sharky Temple mocktail are back at Outback Steakhouse locations across the US. We love the names and the presentation!
- Check out this interesting on QSR Magazine about KFC’s bold new brand: Saucy by KFC is shaking up the fast food world.
- At International Hotel Capital Partners (IHCP), employees can save for personal dreams through their innovative Bucketlist Programme. Here is a great example of how it works.
- On Thursday, July 17, the terrace of WOLF Food Market in Antwerp will once again transform into an open-air cinema. Expect a screening of the movie Pulp Fiction, a Campari Spritz and an exclusive live BBQ by Rambo.
Enjoy reading!
Trends we spotted | Week 27
4-7-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
- Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
- Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
- Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
- With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
- Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
- Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
- At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
- Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.
Enjoy reading!
Young entrepreneurs & new locations | Le Smash, Elysianne and Beau
1-7-2025
Every day we spot fun and exciting new concepts. This week: a new Le Smash location in Leiden, restaurant Elysianne in Amsterdam, and Beau in Rotterdam.
Le Smash recently opened its eighth location in the Netherlands at Steenstraat 12 in Leiden. Meanwhile, the ninth location has also already opened in Groningen. Early 2025, restaurant Elysianne opened its doors at Ruysdaelstraat 48 in Amsterdam. Chef Matt Pace and his team serve refined versions of classic Creole dishes from Louisiana. And this Saturday, July 5, Beau will open at Stadhuisplein 23 in Rotterdam—a place to dine, experience, and linger.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
2 minutes read
Michelin-starred restaurant Onder de Linden embarks on a new path| Even more local, sustainable and affordable
1-7-2025
Herberg Onder de Linden, located in the village of Aduard in Groningen (in the north of the Netherlands), is becoming even more local and accessible. The Michelin-starred restaurant (*), owned by chef Steven Klein Nijenhuis, is eliminating nearly all ingredients sourced from afar. In addition, the menu now includes an attractively priced three-course option, and two new luxury suites have been added, bringing the total number of guest rooms to six.
3 minutes read
