ProefMei food event

8-6-2012

Bergen op Zoom (the Netherlands) is 800 years old and that should be celebrated! From 7 till 10 June are the ProefMei days. Here you can enjoy the local products.

Mayonaise recipes on the receipt

4-6-2012

As part of a recent ad campaign for Hellmann’s mayonaise in Brazil, recipes created to the just purchased ingredients were printed out on the store receipt. This action increased the sale of the mayonnaise to 44%.

Taste seaweed

30-5-2012

On Saturday, June 9 you can try seaweed dishes in Scheveningen (The Netherlands). This at the official herring introduction of the new season ‘Hollandse Nieuwe’.

Artists decorate hotel

24-5-2012

In the Classical Baby Grand hotel in Greece are 10 artist hired to custom-decorated 55 rooms with their signature looks. The artists came from various fields of urban art including graffiti, design, and illustration. The hotel is able to upgrade its image to being perceived as a boutique-luxury hotel. Also, a nice example of collaboration and co-creation.

Chef-cook makes an ice cream for supermarkt

16-5-2012

Hans van Wolde, chef and owner of the two-star-restaurant Beluga in Maastricht (the Netherlands) has develop an ice cream for Albert Heijn (Dutch supermarket chain). The ice cream has a special flavor combination: pineapple, coconut, lemon, passion fruit and banana mixed and placed on a stick. Sorry, but only available in the Netherlands!

De Streekmarkt

4-5-2012

@DeStreekmarkt organizes a market with regional products at the Twijnstraat (Utrecht) together. Interesting initiative at this market is the Streekbox (regional food box), with all ingredients and recipes for two local dishes.

Plus One Berlin

1-5-2012

In the Plus One Berlin Hotel you just do not only book a room, but also an inhabitant of Berlin, who shows you all the nice hot spots and gives you tips of the city. This hotel is located in the hip, not yet touristical district Kreuzkölln.

A recovery package

26-4-2012

New York’s The Pierre hotel and a local plastic surgeon-in-chief Dr. Robert Grant, created a luxury post-operative recovery package. The Pierre Hotel recently underwent a USD 100 million renovation it is now offering woman the luxury and privacy during their recovery. They updated 189 guestrooms and suites as well as the hotel’s banquet and public spaces.

Chocolate with beer filling

19-4-2012

 

The Brazalian brewer ABInBev’s Skol produced in partnership with chocolaterie Folie and São Paulo ad agency F/Nazca Saatchi & Saatchi easter eggs with beer. It seems that this is a seasonal one-off action, but could be a nice variation on the liqueur chocolates.

Ordening drinks with your BlackBerry

10-4-2012

Do you own a BlackBerry? Than you can order your drinks through your phone and do you have direct contact with the bartender, at the Mataysian Jazz Club ‘No Black Tie’. Through BlackBerry Messenger you can communicate with the bar. A nice example of collaboration between a club and a company like BlackBerry.

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