The story of KETEL1
16-9-2013
The authentic Dutch gin brand KETEL1 presents ‘The story of Willem de Bruin’, one of the singers of the Dutch hip-hop formation ‘The Opposites’. With the online video campaign, KETEL1 brings stories, history and ambition of Dutch artists in the picture. Recognizable elements are: craftsmanship, character and pure authenticity. In the video of Willem de Bruin you will see the story of the successful rapper. The reason for this campaign were the personal stories of people sent to the gin brand.
Marks and Spencer Food pilot at BP gas station
12-9-2013
BP Netherlands (gas station) teamed up with Marks & Spencer to open the first Marks & Spencer Food pilot at the new BP gas station along the A12 in the Netherlands. The assortment of Marks & Spencer Food consists of 700 products, characterized by their freshness and high quality. The coffee and tea are Fairtrade, they only use free-range eggs in their products and the products do not contain saturated fats and artificial colors. The products of Marks & Spencer are an addition to the current assortment of BP. This pilot is the first of the in total six renovated gas station where the Marks & Spencer Food pilot will be introduced.
Android KitKat
12-9-2013
Google has launched the latest version of the Android mobile operating system in collaboration with Nestlé, named the ‘Android KitKat’. In 2009 Google started to give their new releases of mobile platforms names of sweet treats in alphabetical order. Like the ‘Android Cupcake’ in 2009 to the latest version ‘Android Jelly Bean’. Recently they introduced the ‘Android KitKat’. To celebrate the launch of the new ‘Android KitKat’ there will be a special KitKat bar in a Android package sold in 19 markets over the world. This package will bring the consumer to the android.com/kitkat website where they can win prizes. Watch the video about the Android KitKat here.
Firefly on the go
3-9-2013
During my holiday we were introduced to the PET bottles of Firefly. Attracted by the fresh design, I bought a few bottles on the go. A delicious fresh taste, 100% natural and thirst-quenching. Is currently sold in the Netherlands in glass bottle and soon in PET bottles. Available in the tastes lemon & Lime, Orange & Passionfruit and Rasberry & Pommegrate. Also nice to sell in a hotel lobby shop…. ^ Marjolein
Hotel offers self cooking boxes
29-8-2013
Boutique hotel Affinia Hotels has started a partnership with US online grocer ‘FreshDirect’ to offer their guests an extra service. The rooms at the Affinia Hotels are equipped with a kitchen, separate dining area that allows guests to cook in their hotel room. Therefore the hotel offers meal packages by FreshDirect, such as the Healthy kit or the Business kit. The boxes are filled with food like fruits, vegetables, biscuits, dairy products and chips. Guests can order these boxed when they make the reservation for the hotel room or during their stay.
Meet the farmers and growers
28-8-2013
During the open door days of supermarket chain Albert Heijn on 21 and 28 September you can personally meet local farmers and growers. Approximately 140 participating farms, greenhouses and orchards are open for visitors. For adults there are guided tours organized where they can learn everything behind the product. Children can experience where there food comes from and get their farmers and growers diploma. Using the online map of Albert Heijn you can see which farmers and growers participate in the Netherlands. During these days consumers can meet the people behind the fresh products of Albert Heijn.
Win a Warsteiner bike
16-8-2013
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
