A Piagge Ape as winebar

17-2-2010

 This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.

Domino’s Pizza switches to electric scooters

15-2-2010

After a successful trial in Rotterdam, Domino’s pizza only wants to use electric scooters for pizza delivery within two years. The scooters are less polluting and more quite. The only problem now is that the battery runs-out rather quickly.

Fragrances make an experience complete

14-2-2010

Studies have shown that certain aromas can evoke moods. A smell of mowned grass gives an experience of spring and summer. Certain herbs, certainly not too strong, have a calming effect. Coffee aromas are associated with relaxation and fun and will generate more sales in coffee. Fragrances therefore determine the perception of your customer. Studies have shown that people are 15% longer to stay in a room that smells pleasant.

Elevation Burger 1st restaurant outside US

11-2-2010

The meat used of burgers of Elevation Burger is 100% USDA certified organic, 100% grass-fed and 100% free range. The fresh fries are fried in 100% olive oil. The biological burgen chain, based in Northern Virginia, has developed rapidly since 2005. They now have 17 branches. The first branch outside of America will open in Kuwait.

Burger King’s ‘Female Superfan’.

10-2-2010

Burger King changed its marketing strategy, and now focuses more on women. During investigation of “Super Fans” (frequent visitors to fast-food restaurants 9 to 10 times per month) the company discovered that 29% of the visitors is older than 50 years. The assumption that most guests are males between 18 and 34 years old turned out not to be true. Burger King now started a campaign aimed at the female “superfan”. In the US only.

Wine-burger tasting

8-2-2010

Learn About Wine, a U.S. organization that organizes wine tastings, has a new project. They will organize tastings with different red wines combined with real American hamburgers.

Smokey billboard

4-2-2010

 To promote the new grilled hamburger from McDonalds in Puerto Rico, the restaurant used projections and a smoke machine.

McDonald’s Frisian style

22-1-2010

McDonalds is committed to the real Dutch winterfeeling. The Dutch Winter Weeks started in Sneek. People with skates around the neck were given a free burger. For a period of six weeks the menu holds genuine winterproducts. In addition, the guests are given an opportunity to win ‘winter‘ in their own street (www.wineenwinter.nl). For two days the street will be transformed in a winter setting.

Truck at NYC Restaurantweek

19-1-2010

During NYC Restaurant Week in 2010 for the first time a truck is used. The truck will be used between the 25th and 29th of January and from the first of February to the 5th.  The truck will drive through Manhattan during lunch and people in busy locations will be offered a cup of soup. Each day a different restaurant will provide the soup. Via twitter and www.nycgo.com/restaurantweek, people can track where the truck will be located.

Organic oliveoil

17-1-2010

The French designer, Philippe Starck, has designed the cans and bottles of this organic extra virgin olive oil and balsamic vinegar. The products are made in Andalusia (southern Spain).

 

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