Star Chef Jilt of restaurant “De Vlindertuin” in The Netherlands has respect for each link in his company. So he found that the most underestimated place, the dishwashing area, had to be converted into the coolest spot of his restaurant.
100 flavors in your assortment, but only 32 simultaneously in your store. How do you make clear to your customers which flavors are available? Izzy’s ice cream provided each ice bucket with a RFID tag, which is read the moment it’s put at the counter. The tag contains information about the taste, production date, and more. The information is directly adjusted on both the ice cream menu and the website. So guests will always know which flavors are available.
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
We spotted the French fastservice, Roulegalette, (French crêpes) and wondered when the first Dutch “pancake to go” would start. Via Twitter the “pannenkoekenbus” (pancake bus) reacted within a few minutes. Young entrepreneurs Robin and Gerard, who got the idea while waiting for the bus to school, combined their part time job in a pancake restaurant with a bus.
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If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.
Besides ice cream, Ben and Jerry’s now also sells clothes in their webshop. Half the profit goes to charity. Be quick, because everything is made in a limited edition.
In France, the first fast service “crêperie” opened with 3 outlets in Paris. The concept is named after the savory crêpe, “Roule Galette”. One of France’s most classic dishes in a modern way.
Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.
Burgerville does not only list all the calories of individual dishes on the menu but also shows the total of calories consumed, on the bill! With an extra health tip at the bottom.
New York Pizza is gratefully using the empty billboards that are now displayed for political parties. Throughout Amsterdam, they are distributing posters of the “choose fresh” party. However, when visiting the website you realize that you are dealing with a marketing stunt by New York Pizza.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Star Chef Jilt of restaurant “De Vlindertuin” in The Netherlands has respect for each link in his company. So he found that the most underestimated place, the dishwashing area, had to be converted into the coolest spot of his restaurant.
100 flavors in your assortment, but only 32 simultaneously in your store. How do you make clear to your customers which flavors are available? Izzy’s ice cream provided each ice bucket with a RFID tag, which is read the moment it’s put at the counter. The tag contains information about the taste, production date, and more. The information is directly adjusted on both the ice cream menu and the website. So guests will always know which flavors are available.
Utrecht has the first ice cream man who uses social media in The Netherlands. Ice cream man Martin Schuurman uses Twitter, MySpace, Facebook and Foursquare for both passing his locations as to let the consumer determine the flavour of the day. Also through promotions, like free ice cream for followers, he tries to attract consumers.
We spotted the French fastservice, Roulegalette, (French crêpes) and wondered when the first Dutch “pancake to go” would start. Via Twitter the “pannenkoekenbus” (pancake bus) reacted within a few minutes. Young entrepreneurs Robin and Gerard, who got the idea while waiting for the bus to school, combined their part time job in a pancake restaurant with a bus.
{youtube}loCMWpJcp7g&feature{/youtube}
If you’re always standing in the shadow of the big competitor, what can you do? Seattle’s Best Coffee has the answer. Take out the competition by taking over their office. How? Watch the YouTube video.
Besides ice cream, Ben and Jerry’s now also sells clothes in their webshop. Half the profit goes to charity. Be quick, because everything is made in a limited edition.
In France, the first fast service “crêperie” opened with 3 outlets in Paris. The concept is named after the savory crêpe, “Roule Galette”. One of France’s most classic dishes in a modern way.
Soundproof telephone booths at festivals have already been spotted. The Argentinian beerbrand “Andes” used this technique for a remarkable campaign. Watch the video on YouTube.
Burgerville does not only list all the calories of individual dishes on the menu but also shows the total of calories consumed, on the bill! With an extra health tip at the bottom.
New York Pizza is gratefully using the empty billboards that are now displayed for political parties. Throughout Amsterdam, they are distributing posters of the “choose fresh” party. However, when visiting the website you realize that you are dealing with a marketing stunt by New York Pizza.
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