Eco-friendly cardbord can
24-1-2012
The German company Keienburg GmbH developed an eco-friendly cardbord packaging for carbonated drinks. It allows both a greener and cheaper production process and benefit consumers with a beverage which stays cool for a longer period.
Book instead of toy with happy meal
18-1-2012
Research of the National Literacy Trust shows that one of three children in the UK does not own a book. Following this, McDonalds England is replacing books for Happy Meal toys. From now till the 7th of February a Happy Meal will include a book of Michael Morpurgo, which is called Mudpuddle Farm.
Lays win action
18-1-2012
Lay’s is organizing an action “Maak de Smaak” (Dutch for Make the Tase) in the Netherlands, after the success in 2010. New is that consumers can “Battle” online to help determine making three finals in August. The winning taste will be for sale as a limited edition for one year, beginning from November 2012.
Braille burgers
16-1-2012
The burger restaurant Wimpy in South Africa developed braille burgers that are topped with sesame seeds. They did that together with the Institute for the Blind, to promote the launch of the menu in braille. The 15 braille burgers that were baked for this occasion generated free publicity to an estimated 800.000 sight disabled people throughout the country.
Star Wars burgers
13-1-2012
The French fastfood chain Quick is known for the burgers they sell inspired by movies. They designed three burgers to celebrate the new Star Wars movie Phantom Menace 3D that will be released in France in February. There is the Jedi Burger (inspired by the Star Wars Characters Joda), the Dark Vador (French for Darth Vader) and the Dark Burger. The burgers are for sale in France from 31 January.
Sampling machine for adult desserts
12-1-2012
Kraft Foods has launched a sampling machine for desserts in Chicago and NYC that can recognizes faces and hands out free desserts, but only to adults. The dessert are specially prepared for the taste of adults.
Snackbox
10-1-2012
Montreal-based firms Aedifica (architecture) and muvbox have teamed up to bring ‘snackbox’, a shipping container turned modern canteen, to new york’s times square. Created for restauranteur Jonathan Morr, the movable venue sells iconic new york street food with a gourmet flair. Located on a section of broadway with no vehicular traffic but many pedestrians, Morr needed a compact structure that would fit into the limited space, yet still stand out amidst the visually saturated area. Watch here another movie about a container.
Horeca Trendgids 2012
6-1-2012
This week, the Trendgids.com (Dutch) is presented and published. Tackle opportunities, creativity, collaborate and innovation dominate this edition. Trendgids.com is a free digital magazine in which experts, including Marjolein van Spronsen (Horecatrends / Van Spronsen & Partners), give their vision on hospitality in 2012. This magazine is intended to be a source of inspiration for entrepreneurs of the industry.
Last minute inspiration for Christmas desserts
23-12-2011
Just a simple twist will turn your strawberries into a great addition to the grand dessert. Check the websites Cutest Food and Bakerella for more inpiration. Inspiring Holiday wishes from Van Spronsen and Partners Group.
Bagels jukebox choir in Leeds
23-12-2011
This Christmas choir is sponsored by Bagel Nash, a bagel chain in the United Kingdom. In Leeds they went to four Bagel Nash shops to sing Christmas songs. People could request a song on Twitter or Facebook.