Brand-free Mcdonald’s ads
1-8-2013
McDonald’s has launched an interesting campaign in France. The fast-food chain has used super close-up photographs of McDonald’s BigMac, French fries, Sundae ice cream and fish fillets without mention the names. The photos do not even have the signature logo but are instantly recognizable. This campaign shows the undeniable power and reputation of the brand.
Bareburger
30-7-2013
Bareburger is a restaurant chain with organic burgers. The burger chain has more than ten locations in Brooklyn, Manhattan and Queens. The menu of Bareburger includes organic burgers and sandwiches, shakes, fresh salads and snacks. Guests can compose their own burger by first choosing a burger and choose from several types of bread, vegetables, cheeses, bacon and sauces. But the burger bar also offers a reverse concept, where guests can first choose their own burger style (a combination of toppings) followed by choosing the burger and bun. Going to NY? You might be inspired by this organic burger restaurant.
Foodtruck festival Haarlem
25-7-2013
The first edition of ‘Proefpark Haarlem’ will take place on 23, 24 and 25 August in Haarlem, the Netherlands. This festival is focused on food trucks, moving restaurants, chef cooks as artists, local produce and children festivities. Several moving restaurants will offer tastings and visitors are inspired to cook and eat more conscious and adventurous. The program includes cooking battles, cooking demonstrations of famous chef cooks from Haarlem and mini cooking workshops for children.
Douwe Egberts rewards yawns
24-7-2013
Douwe Egberts surprised travelers at the South African OR Tambo International Airport with a cup of coffee in a special way. The coffee machine has a special facial recognition program which treated yawning people with a cup of coffee. Douwe Egberts rewarded more than 210 yawns with a cup of coffee. I would like to see this coffee machine at the train stations in the Netherlands, for sure that I will get a cup of coffee when I am on my way to work! ^Laura
Tropicana city greenhouse
24-7-2013
The former swimming pool Tropicana will be converted into a city greenhouse where sustainability, creativity, entrepreneurship, food and coffee are the key. Where the old Wild Water Course was located, now rises a traditional coffee roaster and a coffee shop. The outdoor pool will be transformed into the summer terrace of restaurant ‘Picknick Rotterdam’. And at the mobile pizzeria Old Scuola you can order fresh pizzas made with mushrooms grown at the cellars of the former swimming pool. The new city greenhouse will be ready at the end of July 2013.
Breakfast beer
19-7-2013
Martin House Brewing Company has developed a special breakfast beer with 5% alcohol, the ‘Day Break 4 Grain Breakfast Brew’. The beer is made of barley, wheat, oats, rye, local honey, milk and sugar. The honey, milk and sugar give the beer a unique sweetness. But whether this beer can really replace breakfast nor it is wise to have a drink before the afternoon starts… For youth at camp sites it might be a better breakfast than a beer to wash away their hangover.
Pay with your face
19-7-2013
A new payment system based on face recognition is introduced in Finland. The system is called Uniqul and guests can pay by showing their faces for the camera and wait for their profile to conform their purchase. No pin codes, credit cards, wallets or fingerprints anymore…. Uniqul wants to improve the safety and speed of transactions. We are curious how this technical system will develop the coming years. Who knows we will pay in a number of years with our face at a terrace or a hotel and we no longer need our wallet any more.
The Paris guide to tourists
17-7-2013
Frenchmen have the image that they are often unfriendly to tourists and that they only speak their own language. The French who work in the tourism industry can now read the book ‘Do you speak touriste‘. This booklet is an initiative of CCIR and CRT from Paris and includes information for taxi drivers, restaurant staff and shop workers how to deal with tourists from different countries. The Dutch people often go on vacation in groups, spend an average of € 139,= per day and approximately 55% of the visitors would love to return within one or two years to Paris, according to the booklet.
Nutella web shop
17-7-2013
Nutella is very popular all over the world, but especially in America. The brand has recently opened a web shop in America where you can buy Nutella-related items, except the hazelnut spread itself! Items like t-shirts, coffee cups and smartphone cases are sold in the web shop. Nutella wants to give the fans the opportunity to prove their love to the brand beyond the kitchen. Up to now, the web shop only sends items within the U.S.
40 interactive cheeseburger recipes
15-7-2013
A real cheeseburger lover or need inspiration for cheeseburger recipes? The Cheese & Burger Society offers an interactive burger menu with 40 cheeseburger recipes with beautiful and delicious pictures. The Cheese & Burger Society gives an overview of cheeseburgers made with Wisconsin Cheese. So browse through the different burger recipes! Great way to promote your cheeses, we also really enjoyed the American way of presenting the cheeseburgers. We could do the same with all our Dutch cheeses…..