RFID technology at the Great Wolfe Lodge
4-8-2011
Recently we have indicated that the chain of the Great Wolfe Lodge works with RFID technology for a direct line of their guests to their Facebook pages. The Ushuaia Ibiza Beach Hotel recently launched an integrated whole Facebook concept for their hotel based on the same technique. The movie clearly shows how it works.
What’s on your pint?
4-8-2011
Another marketing campaign of Ben & Jerry’s. Invent a name for a new flavor, a name that has a relationship with something you want to improve at this world. For the winning name an amount of € 10.000, – will be donated to charity that matches the name. Ben & Jerry’s lovers in the Netherlands may choose from the entries.
Coca-Cola is taking it light this summer
2-8-2011
Just look at the youtube movie, and smile. At the mall, Les 4 Temps à la Défense, Paris, Coca-Cola light started its campagne Love it Light. As people passed the billboard, text emerged, asking questions or giving comments. Entertainment during the salesperiod.
spoontrip for gastronomy and wine
1-8-2011
Spoontrip is an international platform for a variety of activities around gastronomy and wine. The webiste is based on a crowdsourced concept and offers everything from workshops to meet-and-greets to gastronomy-themed holidays.
Inspiration from New York City
29-7-2011
Coffee biscuits inspired by the logo’s of a city or tourist spots, designed by Eleni Gianopulos.
Mini topless on the beach
28-7-2011
An amusing marketing campaign developed by ‘Access Agency’ with lifesize inflatable Mini’s at the beach. They are introduced with the clever slogan ‘ Going topless this summer’. Click here for more photos.
Inspiration from 2009: French family picnic
20-7-2011
50 fans of the Facebook of Domino’s Pizza and Ben & Jerry’s where invited for a family picknick. Both companies aimed to create a larger online community by organizing a lotery. During the picknick the fans got to to taste the new salads of Domino’s and the ice creams of Ben & Jerry’s.
New online restaurant guide
18-7-2011
CityLemon is a new online restaurant guide, where you can find the most unique restaurant concepts, compiled by website users, locals and several bloggers. Of both Dutch and European cities, a restaurant top 10 is represented. But no more than 25 restaurants per city can be found on the website.
Take a nap on an Ikea bed
18-7-2011
Ikea opens a temporary hotel for short naps along the highway. Motorists can nap for 20 minutes on one of the Ikea matrasses in Beaune (France) from the 13th to the 31st of July. Ikea states that it wants to help improving road savety but also interest people for its matrasses.
Share hotspots with friends via Whatser app
15-7-2011
Whatser launches a mobile hotspot sharing app in collaboration with Heineken. The aim is to share and recommend hotspots with the app instead of your actual location. Whatser is available for iPhone, Android (from 2.2 on) and Blackberry. (Hospitality) locations that want to inform their regular visitors can keep track for a small fee per month.