Unique concepts during the Amsterdam Bar Week
14-7-2011
Well known liquor brands and Amsterdam bars join hands to surprise the audience during the Amsterdam Bar Week from the 19th to the 23rd of September. A few concepts are already confirmed, others will develop over the next months. There is for example an exclusive Hennessey tastery in The Sopranos Piano Bar, a ‘Contreauversial’ make-over by Cointreau and Rob Peetoom in collaboration with Okura’s 23rd bar and a ‘Barista meets bartender’ evening with cocktail-coffee blends from Drambuie and Buscaglione in Little Buddha.
Claim a room at NH Hoteles
14-7-2011
NH Hoteles has created a fanpage on Facebook where people can claim their own hotel room. All NH Hoteles are mapped and the room is claimed by loggin in with the Facebook username. Only one registration per room is possible and visible by a sticker next to the door. The winner can stay a week in his or her ‘own’ room for free, travel expenses are also paid for by NH Hoteles.
Romantical bike ride
12-7-2011
A bike ride turns out to be romantic with this ‘Sofa Bike’. The bike is build around a loveseat for two, to ride through the city relaxed and romantically. The ‘Sofa Bike’ was presented during DMY Berlin 2011 (International Design Festival). Nice to rent this bike to your hotel guests.
Overview of all the top restaurants
12-7-2011
With this free app you find all the top restaurants on your iPhone. Users can find restaurants by searching on name, location, province and price, but as well by the rankings of the Michelin, GaultMillau and Lekker restaurant guides. Since the launch in October 2010, the app is almost 100.000 times downloaded.
Medical tea
11-7-2011
Tea is healthy. The creators make a statement by packing Rosy Lee’s Remarkable Remedy tea as medication.
A crowdsourced festival without spectators
7-7-2011
The city of Amsterdam offers a terrain in the Eastern district to the Magneet Festival (Magnet Festival) from the 19th of August until the 11th of September. This is a crowdsourced event where everyone is cocreator and owner. Under the motto “No spectators, only participants” everybody is involved in some way.
Create your own rockband with Pringles
6-7-2011
To celebrate the festival season, Pringles developed an app to create your own rockband. Watch the movie.
Johnnie walks in Shanghai
29-6-2011
The Scottish whisky brand Johnnie Walker just opened and experience center in Shanghai. Besides an explanation of the destillation process there is an interactive blending table and a porcelain bottle collection in with Johnnies journey to China painted in the typical Chinese style.
Environmentally beneficial billboard
28-6-2011
This first environmentally beneficial billboard is launched in the Philippines by Coca-Cola and the World Wide Fund for Nature (WWF) and consists of the Fukien tea plant. These plants absorbe each 13 pounds of carbon dioxide a year. This billboard also makes use of recycled materials, such as old bottles of Coca Cola.
From the archive: Random act of kindness (2009)
24-6-2011
In 2009 we informed you about unexpected friendly gestures from the Hyatt hotel group to their visitors. They gave away free massages, offered breakfast on their cost or guests didn’t had to pay for the bar tab. Nowadays companies like KLM continue these acts of generosity. With the steady growth and prominent position of social media in our lives these unexpected gestures are a strong stimulans for positive mouth-to-mouth or ‘mouth-to-media’ advertising.
