The experience of a ride in a Jaguar is one that tickles all senses according to the luxurious brand. By the name of ‘Taste & Race’ the car manufacturer expands this experience. Foodies and race fans have a chance to intensify their Jaguar-experience. The ones blessed with sensitive taste buds and superior driving skills can make it to the 2013 final in Malaysia.
Doritos has developed an online game map where you can form a ‘traingle’ with two strangers. The invited strangers have 9 hours to ‘Skip’ or ‘Trip’ you. If someone skips, the game starts all over again. If all two invites ‘trip’ you have a chance to go on a Late Night Triangle Trip to Moscow, Istanbul and Berlin.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The Polish vodka brand Ultimat Vodka made a video of their afternoon guerrilla campaign in Chicago and New York. A guy in business suit poses as window washer and invites white-collar office drones to have a drink. Watch the video ‘Stop working, start drinking’.
Australian brewery Coopers created an unique “Life After Dark” billboard in Melbourne. The billboard is handcrafted with ultraviolet paint by Chicago based illustrator Pose and only visible at night. The billboard showcases Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
The experience of a ride in a Jaguar is one that tickles all senses according to the luxurious brand. By the name of ‘Taste & Race’ the car manufacturer expands this experience. Foodies and race fans have a chance to intensify their Jaguar-experience. The ones blessed with sensitive taste buds and superior driving skills can make it to the 2013 final in Malaysia.
Doritos has developed an online game map where you can form a ‘traingle’ with two strangers. The invited strangers have 9 hours to ‘Skip’ or ‘Trip’ you. If someone skips, the game starts all over again. If all two invites ‘trip’ you have a chance to go on a Late Night Triangle Trip to Moscow, Istanbul and Berlin.
Aloft Hotels & We Are Scientists have joined forces to present the ultimate musical challenge for unsigned bands. After sending in a demo your band can be invited to play a gig at Aloft Hotels in London, Brussels or Abu Dhabi. ‘We Are Scientists’ will watch the highlights from the gigs and choose one band to join them at the Aloft Sessions in London. They’ll help that band write and record a track in a pop-up studio within 12 hours. It’s all streamed live and direct for the world to see on Facebook. The winning band, plays their new track live at The Aloft Hotel, London.
Ice cream company Ben & Jerry’s started a Facebook campaign for their Greek frozen yoghurt. The algorithm designed for this tool searches the ideal spooning partner according to your likes and interests to share the treat.
This 17 minute video describes the Coca-Cola Content 2020 Initiative (C2020I). C2020I is a perfect example of Google’s videos about “Zero Moment of Truth” (ZMOT) strategies that describe the shift of first contact moments for retail products due to the growing use of mobile devices.
This coming August 25th, VVV Texel (tourist information) will send the first Message in a bottle 2.0: a buoy will be thrown in the water and will be tracked through GPS. Everybody can send messages to this buoy through social media. The finder will receive all the messages and will win several prices, including a full-serviced trip to the Dutch island Texel. Where this buoy will be dropped, is still a secret and where it will reach the shore, is totally depending on the weather conditions. A nice example of cooperation.
The Polish vodka brand Ultimat Vodka made a video of their afternoon guerrilla campaign in Chicago and New York. A guy in business suit poses as window washer and invites white-collar office drones to have a drink. Watch the video ‘Stop working, start drinking’.
Australian brewery Coopers created an unique “Life After Dark” billboard in Melbourne. The billboard is handcrafted with ultraviolet paint by Chicago based illustrator Pose and only visible at night. The billboard showcases Coopers Dark Ale during the day, while the complex nightlife drawing materializes at night.
‘Antwerpen Proeft’ (Antwerp Tastes) is Belgium’s culinary highlight this summer. Chefs with a 15+ ranking in the Gault&Millau BeLux will cook all-in arrangements as well as bites for visitors. The Chéfs that participate this year are Viki Geunes (‘t Zilte), Wouter Keersmaekers (De Schone van Boskoop), Axel Colonna-Cesari (Centpourcent), Dave De Belder (De Godevaart) and Kaasaffineurs Michel Van Tricht & Zoon (cheese and beer pairing experts).
Next to the prominent chefs there are local and artisanal products like hand made Moon Pops ice creams.
To promote the introduction of the new RX-model, Lexus made a series of icons that are interviewed about their vision and professional drive, “The Next Level”. This episode gives an insight in the drive of chef Grant Achatz, watch the video here.
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