The In-N-Out pop-up restaurant that opened on the 24th of July in Singapore was sold out within 5 minutes. The fast food chain tests if it should expand to Asia, another pop-up store for one day opened in Tokyo in March.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
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The In-N-Out pop-up restaurant that opened on the 24th of July in Singapore was sold out within 5 minutes. The fast food chain tests if it should expand to Asia, another pop-up store for one day opened in Tokyo in March.
Grolsch gives away free gadgets and tickets this summer. In the second challenge of the contest there are Lowlands tickets to win. The beer brand uses a mix of online, offline and mobile marketing for this promotion. Ads with QR-codes are placed at different blogs and websites each day, these locations are traceable by messages on the Grolsch Twitter account.
Ikea has opened a pop-up lounge for the tired traveller on airport Roissy Charles de Gaulle in Paris. The lounge in terminal 3 is open until August 5th.
The London Soho community wants to cut back the use of plastic straws with the ‘Straw Wars’ campaign. This way they prevent that the straws will end up in the environment.
Taco Bell delivered 10.000 tacos in the small town of Bethel, Alaska. The idea for this delivery sprouted after a local started a hoax of a new Taco Bell opening in town soon. Watch the feel good video.
We often see examples of America’s extreme love for bacon. Kraft homestyle partnerred with sports website BleacherReport and promoted one of their new pastas with shap cheddar and bacon flavor by baconizing the sports website. For the baconized website 1.000 strips of bacon were used.
Mexican restaurant Chipotle collaborated with country music legend Willie Nelson and film-maker Johnny Kelly to create an animated video. In the clip they emphasize the importance of developing a sustainable food system. It’s a clear positioning strategy by the restaurant, that has a very complete website as well.
De Vereeniging and De War organize the ‘Kromme Komkommer diner’ (Bended Cucumber dinner) in Amersfoort on the 20th of July at 17.30 o’clock. The ingredients for the dishes are saved from the waste bin, the expiration date has just been passed for exemple or the vegetables and fruits are not perfect enough to sell them in supermarkets. In between the courses various speakers tell what impact different food rules and regulations have on them. More information at www.dewar.nl, subscibe at eten@devereeniging.nl.
Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.
Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.
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