Trends we spotted | Week 17

25-4-2025

  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Royal Desserts at live-fire restaurant Nela in AmsterdamRoyal Desserts at live-fire restaurant Nela in Amsterdam
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-letteOutback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • Jägermeister ORANGE - oranje shotje iemand?Jägermeister ORANGE - oranje shotje iemand?
  • BJ’s Restaurant & Brewhouse now serves their SNICKERS® PizookieBJ’s Restaurant & Brewhouse now serves their SNICKERS® Pizookie
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. This edition highlights some fun hospitality initiatives for Kingsday — perfect to visit, enjoy, or use as inspiration for next year! We’ve also included some international examples of creative campaigns and product launches.

  • Royal Desserts at live-fire restaurant Nela in Amsterdam.
  • Café De Blaffende Vis in Amsterdam will unveil its iconic 2025 King’s Day façade at the stroke of midnight during King’s Night. 
  • Café De Gaper in Leiden will transform into Snackcafé De Gaper on King’s Day, serving a snack menu fit for royalty.
  • Stëlz Hard Seltzer released a limited edition ‘can belt’ especially for King’s Night and King’s Day — it sold out quickly!
  • Want to toast with an orange drink? Jägermeister ORANGE has just hit the market.
  • In the U.S., BJ’s Restaurant & Brewhouse teamed up with Mars to launch a new twist on their signature dessert: the SNICKERS® Pizookie.
  • Rita’s Italian Ice & Frozen Custard introduces a bold take on a classic: Cola Italian Ice.
  • Pretzelmaker® in the US is giving away free Pretzel Bites tomorrow (April 26th) in celebration of National Pretzel Day.
  • Outback Steakhouse in Australia turns up the heat with their Hot Wing Roo-lette – a spicy challenge for the daring!

Enjoy reading!

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Trends we spotted | Week 16

18-4-2025

  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinksA ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinks
  • Trends we spotted
  • The Hoxton brings a new hotspot to the Haymarket in EdinburghThe Hoxton brings a new hotspot to the Haymarket in Edinburgh
  • The 'Broccoli Cheddar Pizookie' by BJ's Restaurant & Brewhouse
  • National Tax Day - Staypineapple hotel brand covered taxes and amenity fees for their guestsNational Tax Day - Staypineapple hotel brand covered taxes and amenity fees for their guests
  • McDonald's Germany brings the Minecraft film to life in the store in the center of MunichMcDonald's Germany brings the Minecraft film to life in the store in the center of Munich
  • Gastrovino in the Netherlands opened two new locations in just one weekGastrovino in the Netherlands opened two new locations in just one week
  • Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in UtrechtEnergy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht
  • Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger PassCelebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass
  • Biotech company Tropic created a banana that resists browning, offering major benefits for food wasteBiotech company Tropic created a banana that resists browning, offering major benefits against food waste
  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinksA ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman's Own food and drinks
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
  • The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
  • McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
  • The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
  • Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
  • A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
  • And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
  • Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
  • Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!

Enjoy reading!

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Heinz Trade-Up in Dubai| From sachet clutter to ketchup upgrade

18-4-2025

  • Heinz Trade-Up in Dubai| From sachet clutter to ketchup upgradeHeinz Trade-Up in Dubai| From sachet clutter to ketchup upgrade

Heinz Trade-Up in Dubai is tackling a common household dilemma: the overflowing kitchen drawer filled with unused ketchup sachets. A recent survey by Heinz revealed that 70% of UAE residents have unwanted ketchup sachets at home, with nearly half admitting to having 5–10 sachets scattered around. Over half of the respondents described this as frustrating, and 60% said they’d be more likely to use the sachets if they were Heinz.

We think a decluttering of ketchup sachets – or any other sachet – might work here in Europe as well! 😉 It’s a fun variation on the Heinz Pickle Switch that stood in Rotterdam.

1 minute read

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Limited edition Frickles at Burger King® Germany | Fricklemania

15-4-2025

  • Limited edition Frickles at Burger King® GermanyLimited edition Frickles at Burger King® Germany

While stock lasts: as of today, you can enjoy fried pickles (Frickles) at Burger King Germany! Have you ever tried Frickles? The viral snack on social media internationally is now brought to Germany by Burger King®.

1 minute read

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Trends we spotted | Week 15

14-4-2025

  • The Mandarin Oriental Lutetia ParisThe Mandarin Oriental Lutetia Paris
  • Trends we spotted
  • Duke's Mayonnaise teams up with chef Mason Hereford - launching limited-edition kitchen toolsDuke's Mayonnaise teams up with chef Mason Hereford - launching limited-edition kitchen tools
  • Family Style Food Festival in NYC combining food streetwear and entertainmentFamily Style Food Festival in NYC combining food streetwear and entertainment
  • Handwritten Collection opens new hotels in Amsterdam and RotterdamHandwritten Collection opens new hotels in Amsterdam and Rotterdam
  • SALSA SHOP opens flagship store in AmsterdamSALSA SHOP opens flagship store in Amsterdam
  • SPROOMZ - new name for mushroom producer OakfieldSPROOMZ - new name for mushroom producer Oakfield
  • Sproud introduces 'Barista ZERO' in the NetherlandsSproud introduces 'Barista ZERO' in the Netherlands
  • Subway® teams up with Doritos® for another unexpected footlong innovationSubway® teams up with Doritos® for another unexpected footlong innovation
  • The Big Egg Hunt 2025 also comes to Canary Wharf this EasterThe Big Egg Hunt 2025 also comes to Canary Wharf this Easter
  • The Mandarin Oriental Lutetia ParisThe Mandarin Oriental Lutetia Paris
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
  • The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
  • Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
  • Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
  • Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
  • Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
  • The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
  • SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
  • And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
  • As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
  • Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.

Enjoy reading!

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Pizza Hut introduces an exclusive Pizza Caviar Bump Box

10-4-2025

  • Pizza Caviar - created by Pizza HutPizza Caviar - created by Pizza Hut
  • Pizza Caviar - created by pizza HutPizza Caviar - created by Pizza Hut
  • Pizza Caviar - created by Pizza HutPizza Caviar - created by Pizza Hut
  • Pizza Caviar - created by pizza HutPizza Caviar - created by Pizza Hut
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Pizza Hut is putting an indulgent twist on the caviar craze sweeping foodie culture with the launch of ‘Pizza Caviar’ – a first-of-its-kind innovation that transforms the fine dining trend into something completely unexpected. Caviar has been elevating some of the world’s most beloved comfort foods with the unexpected hi-low pairings popping up in upscale restaurants and gracing social feeds across the country. In true Pizza Hut fashion, the brand asked: why just place caviar on your pizza when you can reimagine it entirely and create a bold new food category? Inspired by the rise of ‘caviar bumps’, these bite-sized caviar pearls are made to taste like pepperoni and designed for dipping, dunking, and bumping. Available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from today until April 12th from 4-8pm, while supplies last.

1 minute read

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A new sustainable initiative by Bird Brewery | 1 litre of beer = 1 m² of nature

7-4-2025

  • A new sustainable initiative by Bird Brewery - saving nature for the meleoA new sustainable initiative by Bird Brewery - saving nature for the meleo
  • A new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of natureA new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of nature
  • A new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of natureA new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of nature
  • A new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of natureA new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of nature
  • A new sustainable initiative by Bird Brewery - saving nature for the meleoA new sustainable initiative by Bird Brewery - saving nature for the meleo
  • A new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of natureA new sustainable initiative by Bird Brewery - 1 litre of beer = 1 m² of nature
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A new, sustainable initiative by Bird Brewery: 1 litre of beer = 1 m² of nature. Having planted over 145,000 trees, the focus shifts to preserving fragile, endangered nature. With the help of IUCN NL, local partners worldwide will purchase one square metre of nature for every litre brewed by the sustainable brewery and ensure its continued protection. This is how Bird Brewery – together with its fans – very concretely contributes to a greener world.

2 minutes read

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Trends we spotted | Week 14

7-4-2025

  • Sofitel Legend The Grand Amsterdam undergoes elegant transformationSofitel Legend The Grand Amsterdam undergoes elegant transformation
  • Trends we spotted
  • ‘60 seconds to napoli’ celebrates 20th store opening in Germany‘60 seconds to napoli’ celebrates 20th store opening in Germany
  • Caviar bumpsCaviar bumps
  • Deep-fried cheesecake by Junior's CheesecakeDeep-fried cheesecake by Junior's Cheesecake
  • Pop-up restaurant Aroma in AmsterdamPop-up restaurant Aroma in Amsterdam
  • Sofitel Legend The Grand Amsterdam undergoes elegant transformationSofitel Legend The Grand Amsterdam undergoes elegant transformation
  • Trends we spotted
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At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • A new concept from Queensland: Chip N Mix, the world’s first self-serve fry bar. Create your own ‘loaded fries’.
  • The “Theatre of Fish” with locations in Amsterdam and Rotterdam, also recently opened a location in Nice, Pesca France. And Pesca Hamburg will follow soon.
  • Why top restaurants are adding caviar to their desserts. Inspiration?
  • Deep-Fried Cheesecake anybody? It’s no April’s Fool joke as the creator Junior’s Restaurant and Bakery in Brooklyn, New York says.
  • ‘60 seconds to napoli’ celebrates 20th store opening in Germany, it’s located in the city of Dresden.
  • Sofitel Legend The Grand Amsterdam will undergo elegant transformation, this renovation will be finished by 2027.
  • From May 2nd to September 28th, for 20 weeks, a different chef will cook at Erloom restaurant every weekend. This restaurant is located at the Bioboerderij ‘t Schop in Hilvarenbeek.
  • A pop-up version of Italian fine dining restaurant Aroma will open in Amsterdam. Location: Antonio Cavoto’s Mangia Pasta in Amsterdam West. Check out the dates in the article.

Enjoy reading!

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Queer Beer launches ‘Tinder for beers’

7-4-2025

  • Tinder for beers by Queer Beer - Swipe & SipTinder for beers by Queer Beer - Swipe & Sip
  • Tinder for beers by Queer Beer - Swipe & SipTinder for beers by Queer Beer - Swipe & Sip
  • Tinder for beers by Queer Beer - Swipe & SipTinder for beers by Queer Beer - Swipe & Sip
  • Tinder for beers by Queer Beer - Swipe & SipTinder for beers by Queer Beer - Swipe & Sip
  • Tinder for beers by Queer Beer - Swipe & SipTinder for beers by Queer Beer - Swipe & Sip
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Queer Beer, the beer brand celebrating diversity and inclusivity, comes up with a playful campaign: Swipe & Sip – the Tinder for beers! For the first time, instead of the traditional male-dominated beer world deciding what goes in the glass, their fans get to be in charge. Via swipeandsip.nl and in selected pubs, beer lovers can swipe for their favourite flavour. The beer with the most swipes to the right will become their very latest beer: called Lesbier.

1 minute read

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Small hospitable gestures | Telescopic spoon, ‘First Dates for Kids’ or dessert served on a spoon

1-4-2025

  • a 'feet long' lemon cake from Auberge Saint-Gabriela 'feet long' lemon cake from Auberge Saint-Gabriel
  • Slide-out spoon at Landhaus FecklSlide-out spoon at Landhaus Feckl
  • Parqiet X ParkheuvelParqiet X Parkheuvel
  • a 'feet long' lemon cake from Auberge Saint-Gabriela 'feet long' lemon cake from Auberge Saint-Gabriel
  • Slide-out spoon at Landhaus FecklSlide-out spoon at Landhaus Feckl
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A blog by Marjolein van Spronsen featuring some small hospitable gestures she has seen recently. From small desserts served on a spoon to a telescopic spoon to pick at your tablemate’s dessert.

This blog was previously published in Dutch on the Van Spronsen & Partners Group’s website

2 minutes read

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