Less apps, more apples

2-4-2013

‘Somersby’ is the new cider brand from Carlsberg – Real Refreshment. It is a naturally-balanced, medium cider, made with no artificial flavorings or sweeteners. Since every third ad has to be an Apple parody now, Carlsberg makes fun of Apple Store product launches in this TV spot for Somersby Cider from agency Fold7. Great advertisement….

An ice cream on hold…

2-4-2013

A cup of coffee or an ice cream on hold.. At ice cream parlor Mezzo in Amsterdam it is possible to order a cup of coffee or ice cream and put it on hold for someone who can’t pay it. It does not necessarily have to be a cup of coffee, it may also be a (hot) drink, or in this case an ice cream. A simple way to do something for others, without knowing who it is. This tradition began in Naples (Italy) but starts to spread across the world rapidly. Earlier we saw that consumers could put a cup of coffee on hold for someone at Coffee Company (The Netherlands).

World record ‘Farthest Beer Bottle Slide’

2-4-2013

During the Guinness Draught bottle launch, a new world record ‘Farthest Beer Bottle Slide’ was set! New sport for in the pub?

Tastes of the Netherlands

27-3-2013

  • smaken

During which period is cep available, can you pick radishes and is mackerel caught? The culinary calendar of Slowfood looks back and forward with an overview of the availability of flowers, fruits, vegetables, herbs, nuts, mushrooms, game and fish. The calendar provides practical information about the location of presence, the taste and how the products can be prepared.

Visual recipes

27-3-2013

  • recepten

It is so easy to lose track during cooking using text-based recipes. Every time you turn around to cut some meat or add spices you need to search for the next step. Visual recipes are the solution. Visual recipes explain a recipe by images rather than text. You can follow them more easily and it is more enjoyable to look at. You can find more visual recipes at the website of Visually.

The Lab in London

25-3-2013

From 25 to 27 April 2013 a new event ‘The Lab’ will be launched at the Tobacco Dock in London, organized by the people behind the ‘Taste Festival’ and AEG organisation. This unique event offers three evenings of gastronomic and interactive experiences with some of the world’s best chefs. Experience the cooking techniques from top chef Alex Atala who’s restaurant D.O.M. in Sao Paulo is currently fourth best in the world, or get inspired during the ‘Noma Flavor Test’ by Lars Williams (Noma’s head of research and development). Check the other participants at their website.

Foursquare for drinks

25-3-2013

Elixr is a new app / social network for iPhone and iPad where users can share their drinks with friends. The new app allows users to take a picture of their drink and post it with a comment and the location. Your friends can view and comment the drinks you share. It’s also possible to see where your friends have checked in and you can rate a drink to help building a grade for the venue you’re at and populates the drink menu for other Elixr Members to see.

Inspiration on your sandwich

21-3-2013

The toaster ‘The Image Toaster’ surprises you every morning with a random image from Google, toasted on your sandwich. The toaster can be connected to the computer via USB and searches for pictures that are related to a date, such as Easter. The toaster roasts the pictures on the slice of bread. This is still a prototype that has been created for a Creative Technology course “Innovation Lab” at the University by Scott van Haastrecht. But it would be nice a portion of inspiration in the morning or even be fun to serve in a restaurant!

Meat Free Week in Australia

20-3-2013

  • Vlees

“Lamb chop move aside, it’s MY time to shine,” (said Mr Beetroot). This week is the ‘meat free week’ in Australia (18-24 march). During this week Australia needs to think about how much meat they consume, because as a nation they consume way too much. The land-based food sector and also the seafood industry are under pressure. With the meat free week the organisation hopes that people realize that they need to contribute to a brighter future for their environment, animals and farmers by eating less meat and more vegetables. On the website of The Sustainable Table you can download a recipe booklet with meat free recipes.

Easter: Marshmallows and cocktails

20-3-2013

  • Pasen

Easter is in the air! In the coming weeks we will occasionally publish remarkable recipes or action on horecatrends. For example, the trend of the last year ‘chocolate room‘. Do you have a special recipe or does your restaurant or hotel plan a special activity, let us know by mail via tip@spronsen.com. Who knows your company might be on horecatrends.

During Easter, you do not just make the dishes special, but also the drinks you serve. Very simple yet fun, decorate a cocktail with a bunny or a chicken made of marshmallow. You can choose to make your own marshmallow, or just buy them. While the kids search for eggs, the adults can enjoy their Easter Cocktail….

Bezoek horecatrends op