Away on business by Accor
7-6-2013
Accor Hotels introduces an iPad-app for the business traveler. The app ‘Away on Business by Accor’ offers business travelers a planning tool and it gives tips. Travelers can book a hotel room at a Accor Hotel through the app, but it also offers suggestions for restaurants and attractions, manages travel costs and you can import and personalize a planning. The app includes practical tools, such as the weather forecast, a map of the public transport and a LinkedIn conncection search in the area.
Kitchen Table
5-6-2013
Restaurant Kitchen Table offers its guests a very special dining experience. With 19 seats at the stainless steel bar that surrounds the open kitchen, guests can watch the cooks cooking and talk with them about what they are preparing. The cooks, managed by James Knappett, can directly serve the dishes to the guests. The kitchen serves a daily changing menu updated with the best produce available.
Magnum Pleasure Store Amsterdam
5-6-2013
The Magnum Pleasure Store opened in Amsterdam last week. The pop-up store will only be open this summer. Visitors can create their own, custom made, Magnum ice-cream. Customizing starts with a base of vanilla ice cream dipped in white/milk/dark chocolate. Then, toppings can be added such as hazelnuts, meringue pieces, coconut, nougat or brownie pieces. Visitors experience a moment of joy and peace in the store. Before, the Magnum Pleasure Store was already available in London, Paris and Milan.
Twitter concierge
4-6-2013
The Manhatten hotel in Rotterdam adapts to the Twitter hype in the Netherlands. The hotel is the first hotel in the Netherlands who has a twittering concierge. The concierge Lesley Klavert keeps the guests informed by Twitter about tourist attractions, restaurants, nightlife and events in Rotterdam. Guests can also ask questions via the Twitter account @conciergeRTM. Through the Twitter by the concierge, the hotel can keep the guests informed even before they come to Rotterdam.
Share your coke with a friend
31-5-2013
Coca Cola has launched a lot of different campaigns to share happiness. Like the vending machine you need to hug to get a coke, the vending machine where you need a friend to grab a can or a bottle with a name on it. But there was one thing you couldn’t share, the can itself. Therefore Coca Cola has introduced the ‘sharing can’. You can split this can into two separate cans and share it with your friend.
Kiwigerine, Bananaberry and Pinegrape
31-5-2013
Brazil is home to many exotic fruits, but even the locals at a food market where surprised when they tasted a (red) banana with the taste of a strawberry. To promote the new Philips blender, ad agency Ogilvy Brazil has developed new fruit: the Kiwigerine, Bananaberry and Pinegrape. They worked together with molecular gastronomist Clecia Ribeiro to develop three types of fruits with deviant flavors. A banana with a strawberry flavor, a kiwi flavored with tangerines and a pineapple with grape flavor. The exotic look and surprising taste aroused great curiosity among the locals.
Hands free Whopper
31-5-2013
The Burger King in Puerto Rico has developed a gadget for the Whopper to celebrate its 50th anniversary. The ‘Hands free Whopper’ offers the possibility to eat a Whopper without using your hands and having to stop what you are doing. 50 loyal customers of Burger King Puerto Rico got this gadget. But whether this gadget is really useful…?
Wi-Fi during flight
30-5-2013
KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
