Kiwigerine, Bananaberry and Pinegrape
31-5-2013
Brazil is home to many exotic fruits, but even the locals at a food market where surprised when they tasted a (red) banana with the taste of a strawberry. To promote the new Philips blender, ad agency Ogilvy Brazil has developed new fruit: the Kiwigerine, Bananaberry and Pinegrape. They worked together with molecular gastronomist Clecia Ribeiro to develop three types of fruits with deviant flavors. A banana with a strawberry flavor, a kiwi flavored with tangerines and a pineapple with grape flavor. The exotic look and surprising taste aroused great curiosity among the locals.
Hands free Whopper
31-5-2013
The Burger King in Puerto Rico has developed a gadget for the Whopper to celebrate its 50th anniversary. The ‘Hands free Whopper’ offers the possibility to eat a Whopper without using your hands and having to stop what you are doing. 50 loyal customers of Burger King Puerto Rico got this gadget. But whether this gadget is really useful…?
Wi-Fi during flight
30-5-2013
KLM and Air France started offering on board Wi-Fi during a flight. KLM and Air France will run a pilot on board of two Boeing 777-300 aircrafts for one year. Thanks to the Wi-Fi service all passengers can use the internet through their smartphone, laptop or tablet to communicate with the outside world during the flight. Beside this, passengers can use a wide range of free services such as information about their destination and the airline or the latest news. Once the airplane is at a height of 6 km, the Wi-Fi is available. Passengers need to pay a fee of € 10.95 per hour or € 19.95 for the entire flight.
Banana Ambassador
29-5-2013
To attract more tourists to Ecuador, the Ecuador Ministry of Tourism has launched the ‘Banana Ambassador’ campaign. Bananas from Ecuador are shipped worldwide and therefore the ideal marketing tool. Each banana has a sticker with a QR-code, when someone scans the code the promotional video of Ecuador is played. After the video the website of the Ecuador Ministry of Tourism is opened. With over 24 millions tons of bananas leaving Ecuador, the campaign has a wide range. A similar promotion could be launched by cities to attract tourists, by providing the local products with a QR-code. And what would happen if we put a QR-code of Holland on every package of our tulips?
Flying store E-mart
29-5-2013
The Korean discount chain E-mart has launched a campaign which they want to attract more customers. E-mart developed a “flying shop” in the form of a truck balloon. The balloon flies around different locations, to reach customers not living near an E-mart location. People can connect to the balloon’s Wi-Fi signal and can directly download coupons with discount or purchase products via the mobile app. Through the action the sales in stores and the mobile sales increased.
Skinny coke vending machine
29-5-2013
Coca Cola shows in a special way that the diet coke contains no sugars nor calories. This vending machine is elegant and skinny and can easily be placed.
Try the world
28-5-2013
‘Life is too short to not try everything that’s out in the world..’ Kat and David are both travelers and the founders of ‘Try the world’. The company wants to offer boxes with products from all over the world. The products offered are difficult to find in the United States and are composed by Try The World’s team of travelers as well as local experts. Because the founders have a personal connection with Paris, the first ‘Try the World’ box contains products from the suppliers around France. Hopefully the Americans will quickly discover the delicious Dutch treacle-waffle, licorice candy, croquettes and cheese.
Hotel allows guests to shop 24-7
27-5-2013
The Mark Hotel in New York recently agreed to an exclusive partnership with fashion store Bergdorf Goodman that will allow its guests to shop at any fashion store at any time. The hotel guests will have 24/7 access to a personal shopper in the fashion store. A hospitable gesture.. that is for sure!
Niven pop up Amsterdam
24-5-2013
After the great success of the pop-up restaurants in Amsterdam last January, star chef Niven Kunz will transform ‘People’s Place’, the canteen of the European headquarter of Tommy Hilfiger into a temporary restaurant. From Sunday June 30th till Thursday July 4th, Niven serves 10 signature dishes. A special lunch for parents with children is organized on Sunday to let families experience and taste vegetable dishes. Together with a matching slow-juice arrangement.
Farmfestival
24-5-2013
The ‘Farm festival’ (end of the Future of Food Festival) takes place on Sunday May 26th at farm ‘t Schop. The festival is dedicated to food and the future of our food. The organic farm ‘t Schop presents their farm to people who are curious to their beef, the vegetable garden, the farm shop and more. The program includes a market, mini-lectures, cooking workshops for children, a competition, live music and more.
