Win a Warsteiner bike
16-8-2013
Customers can win a Warsteiner bike by purchasing a six pack Warsteiner Radler in the supermarket or on the beach. The promotion is only available at locations where there are special Warsteiner teams and will be until August 24. With the special Warsteiner app consumers can scan the label of the beer and see if they have won the bike. They can also win small prizes such as caps, bottle openers and covers. The bike is made from recycled frames with durable materials. The bike has a six pack holder made of used conveyors, specially made for Warsteiner bottles.
Ten thousand Twitter followers
15-8-2013
To celebrate the mile stone of 10.000 Twitter followers we’ve visited one of our connections, Kitch& in Leiden, the Netherlands. We entered the restaurant with a bottle of Limonchili and were welcomed by co-owner Edwin van den Akker. He got acquinted with Horecatrends during one of our regular trend presentations. Kitch& uses Twitter to start an easy accessible dialogue with guests. Next to Twitter the restaurant uses DineRate to promote feedback on dishes and service, feedback through this service is rewarded with culinairy rewards on next visits. Edwin van den Akker uses Horecatrends.com to keep himself up-to-date with the latest trends in hospitality. “I don’t check the website every week, but if I do, I browse a few weeks back. The trends are for approximately 10% inspiring for my business, so definately worth to look at.” We would like to thank everyone for archieving the 10.000 followers, please keep sending tips via @horecatrends and tip@spronsen.com.
Chili seeds with the bill
15-8-2013
The Mexican restaurant Wahaca surprises guests with chili seeds that comes with the bill. The guests receive a small booklet with some Serrano chili seeds to grow their own chili at home. To help people growing the chili, the restaurants has published a number of expert videos to show people how to grow and take care of the seeds. A nice gesture.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Three minutes in Italy
13-8-2013
Beverage brand SanPellegrino has launched a new campaign called ‘Three minutes in Italy’ in partnership with Ogilvy NY and Deeplocal. Facebook users in the U.S. can get a virtual tour through the city Taormina in Sicily, Italy through the eyes of a robot. With a special Facebook application they can control the robot for three minutes. The robot is equipped with a translation system and through an audio and video connection Facebook users can communicate with the locals. The Facebook profile picture is displayed on the head of the robot. The beverage brand offers Americans an extraordinary Italian vacation experience through this campaign.
Free beer by doing nothing
13-8-2013
Earlier we spotted a vending machine that you need to hug to get a Coke, or a vending machine where you need to yawn to get a free cup of coffee. But with this Amstel vending machine you don’t have to do anything at all to get a can of beer. In an effort to give young professionals a few minutes rest after work, Amstel Bulgaria and Next-DC have developed a special beer vending machine. You only need to take a rest for three minutes and you will get a can of Amstel. The video shows how difficult it actually is….
Get Dirty Farm Tours
12-8-2013
This Year ‘Get Dirty Farm Tours’ will be organized in Oregon, Portland. During the ‘Get Dirty Farm Tours’ unique local farms will be visited and in a quest to find the culinary secrets of Portland. The participants will get in touch with the local farmers and get the opportunity to see how the products grow and are produced. One excursion will be organized a month, each month has a different season based theme During the food tour at least two sustainable farms will be visited and a lunch on location.
Spa Happy Hour Four Seasons Hotel
8-8-2013
The Spa at the Four Seasons Hotel Houston has introduced a Spa Happy Hour. Guests and locals can get USD 30 off at a 60 or 90 minute massage, facial or body treatment from Monday through Thursday from 12:00 to 6:30 pm. They can also choose a special Happy Hour menu that includes free Spa cocktails and snacks. The promotion continued to December 31. A new kind of happy hour, not just like the Happy Hour at a bar…
Phone-holding camera stand
8-8-2013
In Japan a phone-holding camera stand is installed on tourist spots so tourists can take pictures of themselves without the help of others. The camera holder can rotate 360 degrees and is installed at the right height and distance to take a group photo. The stand is suitable for any smartphone and even tablets.
Food sherpas
6-8-2013
There are more and more food sherpas in touristicareas. Food sherpas are local people who receive tourists and show them the city. Unlike tourist agencies, the food sherpas lead you to local restaurants where you normally wouldn’t come as a tourist. They take you on a local culinary discovery tour and not only tell you where to go, but also what to order in restaurants. For example food sherpas can be found in Paris, where they guide tourist to the not so touristy Paris.
Hotels could set up an agreement with local people to guide the hotel guests through the most local hotspots. This as reaction to the deployment of an AirBnB host, because the success of this concept is that tourists can stay at the local people
