Profit from your fans and followers
11-6-2014
A new kind of booking site, Hotelied, offers luxury hotels the opportunity to target discounts towards influential travelers with a large social media influence. Hotels probably hope that by offering these deals, the discounts will be outweighed by the exposure and publicity. I am quite sure it’s been done already between bloggers and hotels. Some bloggers are quite clear in their communication about these deals. But now we have the website Hotelied where travelers have to create a profile and link to their Facebook, Twitter or Linkedin. For people with a lot of fans or followers a great opportunity to gain some profit. But on the other hand, could this mean that the social media becomes less social? It seems that hotels can kind of buy ‘good reviews’ from influential travelers. Am I too suspicious and could we consider this as a win-win situation for the hotels, the booking site and the travelers? And assume that all those fans and followers will be able to read between the lines, what do you think? ^Marjolein van Spronsen
Warsteiner NightGolf Challenge
9-6-2014
The German premium beer Warsteiner transformed the Amsterdam Forest (Amsterdamse Bos) last June 7 to a golf course with a ‘par-3 course’ specially designed for the occasion. LED lighting and striking ‘glow-in-the-dark‘ golf balls guiding the players along the golf course in an exceptional setting that was made up of temporary tee boxes and greens. As the sun went down, the game started (at 23:00 hour) and the last ball found the hole at 02:00 hour. As sponsor of the KLM Open and as official sponsor of the European PGA Tour, the top European golf competition, Warsteiner wants to help golf to a wider audiences.
Novotel Amsterdam City made in LEGO
6-6-2014
The Novotel Amsterdam City was replicated in LEGO. It took more than 30 days and 5.000 stones to build the construction, it was revealed on 11 June. The mini building was constructed to promote the exhibition ‘The Art of the Brick’ at Amsterdam EXPO.
Minitiature Time Square in a mall in Moscow
5-6-2014
Philips recreated a minitiature Times Square in Moscow’s new shopping and entertainment mall, Vegas Crocus City. Philips, global leader in LED, worked on the design, installation and the technical launch. The LED lighting, light panels and HD-screens create the atmosphere of the center. Video content, animations and images can be displayed in HD quality on the screens. Watch the video for the result.
Pinkpop festival of NIX
5-6-2014
To archieve more attention for the laws that prevent under age drinking, Pinkpop organizer Jan Smeets communicates in various ways that the festival will provide no sigarettes nor alcohol to minors. The festival offered various alternatives, Happy Drinks was one of them.
Kornuit opens pop-up record production store
4-6-2014
Grolsch Kornuit gives the opportunity to transform your own playlist to vinyl. Via the website www.brouwjeeigenplaat.nl a lucky few can compile a personal playlist, design a sleeve and produce a personal vinyl record. The record is made at a pop-up store at the Overtoom 228 in Amsterdam that is open until the end of 2014. Kornuit gives away vouchers to music lovers now, consumers will get the opportunity to personalize their vinyl later this year.
Coca-Cola mini kiosk
3-6-2014
To introduce the mini Coca-Cola cans the Berlin branch of advertising agency Ogilvy & Mather rolled out these mini kiosks, with mini vending machines in them, in 5 German cities. ‘It’s the little things in life that make us happy’. Read more at The Pop-Up City.
Papertowel news
3-6-2014
In the Netherlands we have a saying: ‘In today’s newspaper tomorrow’s fish will be wrapped’. If we start to print newspaper items on paper towels we could change the saying in ‘with the news of the moment, we dry our hands.’ This perhaps provides a better insight in the volatility of many news items! Nice action from máspormás.
Inspiration from the World Cup
2-6-2014
We wish you lots of fun with the World Cup. No idea if you are going to see all the games (or even could watch them) but if you work in a restaurant, the chances are that you are going to miss a few games. Perhaps you can surprise your guests with a dish like the Roca brothers (from El Celler de Can Roca, Girona) made several years ago, pay attention to the detail of the Ipod with the run-up to a goal by Lionel Messi while eating dessert.
Do you make a special dish for the World Cup? Let us know and if it’s original we do put it on horecatrends.
Create your own favorite taste with Pepsi
1-6-2014
Be your own mixologist with the Pepsi Spire. Add up to three flavor shots to customize your Cola or Mountain Dew drink. You can choose from cherry, vanilla, strawberry, lemon and lime. At this moment the Pepsi Spire is only available in the USA but soon worldwide. The Pepsi Spire lineup currently includes three models, each designed to meet a specific set of foodservice customer needs.
