Cobra X Boogie Bougie | A collab fueled by Antwerp’s electric dining rhythm
4-12-2025
Cobra, the Antwerp dining experience known for its eclectic energy, warm edge and late-night vibe, is teaming up with Boogie Bougie for a candle collection featuring two scents inspired by the Cobra atmosphere. With the opening of Cobra House, the second location on Markgravelei, Cobra now stands as one unified brand with a sharper and more expansive identity: vibrant tables, refined bites, and an ambience that pulls people in.
A special collab, we’re curious about the scent, and judging by the description further on in the article, it must be a good deal better than KFC’s ‘gravy-scented’-candles. 😉
2 minutes read
Conservatorium Hotel x Italian Jewelry House Pasquale Bruni | A sparkling Christmas tree
4-12-2025
We often write about collaborations involving Christmas decorations in hotels, particularly the iconic Christmas trees at Claridge’s and, recently, ‘The Jewel of the Season’ at the Mandarin Oriental Hyde Park in London. But Amsterdam also has several luxury hotels with remarkable festive decorations, including the Conservatorium Hotel. This year, the impressive 4.5-metre Christmas tree in the lobby has been decorated by the Italian jewelry house Pasquale Bruni. Following a successful collaboration with Cartier last year, the hotel is once again presenting a dazzling Christmas tree this season. The additional details, such as the festive atmosphere created around the violins at the entrance, are also wonderful to see and experience. We often stop by ourselves to soak up the ambiance, enjoying a cocktail, a glass of wine, or a meal at Barbounia.
2 minutes read
Trends we spotted | Week 48
28-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
- Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
- Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
- The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
- Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
- McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
- At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
- The Social Hub invests €227 million in new B Corp hub in Edinburgh.
- The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.
Enjoy reading!
Mandarin Oriental Hyde Park and De Beers London launch ‘The Jewel of the Season’
27-11-2025
Mandarin Oriental Hyde Park and De Beers London are joining forces for ‘The Jewel of the Season’, an enchanting experience filled with champagne, diamonds and culinary delights. From the sparkling Enchanted Lotus Bar to exclusive private appointments at De Beers, this is the ultimate festive season for lovers of gourmets and of luxury.
3 minutes read
Claridge’s Christmas Tree 2025 designed by Daniel Lee for Burberry
25-11-2025
Claridge’s, London’s legendary Mayfair hotel, has unveiled Claridge’s Christmas Tree 2025, this year designed by Daniel Lee, Chief Creative Officer of Burberry. This year a bit sustainable, Daniel Lee used surplus Burberry fabrics to create bows. The Claridge’s Christmas Tree will stand in the hotel lobby until Sunday January 4th.
Our own tradition is to always publish an article about the new Claridge’s tree! We love the idea of asking a designer to decorate the lobby tree and of opening the holiday season with a tree-lighting ceremony. It is inspiring and can be implemented at any level!
2 minutes read
Trends we spotted | Week 46
14-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
- Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
- Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
- Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
- Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
- Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
- Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.
Enjoy reading!
‘Free Sleep at Fletcher Package’ | They can’t make it any easier, but they can make it more fun!
11-11-2025
Fletcher Hotels in the Netherlands responds to the Tax and Customs Administration’s slogan in the Netherlands with a playful twist. From January 2026, VAT on accommodation will increase significantly, making a weekend away more expensive for many Dutch people. The VAT on hotel stays will then increase from 9% to 21%. An increase of no less than 12%. The Tax and Customs Administration always says: ‘We can’t make it more fun, but we can make it easier.’ Fletcher Hotels turns this around: ‘We can’t make it easier, but we can make it more fun!’. With this in mind, Fletcher Hotels is introducing the ‘Free Stay at Fletcher Package’. Guests who come for dinner and breakfast can stay overnight for free. With this package, the VAT is 21% on €0, or 0. The package can be booked until December 1, 2025!
2 minutes read
Trends we spotted | Week 45
10-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Porsche Netherlands & Tomasu present Vat (barrel) 911 and have made a short documentary video about the production of this barrel of soy sauce and Tomasu’s quest for perfection.
- We already wrote about the ‘Lieve Amsterdammer’-campaign by the Eberhardjes foundation. This campaign was made possible thanks to a donation from the Rabobank, which has now been symbolically handed over.
- The 2025 Christmas tree in the lobby of Claridge’s hotel in London is being designed by Burberry’s Daniel Lee.
- KFC celebrated National Fried Chicken Sandwich Day (on November 9) last week with a ‘Size matters tour’ in major cities across the US.
- Maybourne, the British hotel chain, has announced that three of its British hotels have been included in the list of the world’s 50 Best Hotels 2025. With a link to the full list.
- The Auguste Escoffier School of Culinary Arts, the largest culinary school chain in the United States, recently celebrated a milestone in its graduation season.
- Spotted on Instagram:
- a ‘French toast Flight’ at London’s first French Toast Café, Crome.
- A Starbucks ‘bearista’ cup in the US.
- Dolce VyTa’s Maritozzo, made even more festive with an adorable reindeer makeover for the Christmas season.
Enjoy reading!
T-REX Glamping is now open at Dubai Parks™ and Resorts
7-11-2025
The world’s first dinosaur-themed glamping retreat invites families to sleep, dine, and dream among prehistoric giants. Dinosaurs have been spotted stomping through Dubai, and they’ve taken over Dubai Parks™ and Resorts. T-REX Glamping is a stay unlike anything else in the region. The retreat invites explorers and dinosaur enthusiasts to discover a new kind of family escape in the UAE, where premium experiences meets prehistoric adventure.
2 minutes read
Solo out and about | Celebrate yourself on Singles Day at Stayokay
4-11-2025
Next week we will celebrate a day all about you: Singles Day! Singles Day once began as a playful counterpart to Valentine’s Day. In the 1990s, students from China came up with the idea of using November 11, a day with four ones (11/11), to celebrate singles. What started as a funny tradition grew into a globally recognized day. Stayokay is having fun capitalizing on that with special tips on Bachelor’s Day 2025!
Another great example of capitalising on special days! We always mention these, well in advance, in our weekly trend mail! You can sign up here.
2 minutes read
Cobra X Boogie Bougie - A collaboration fueled by Antwerp’s electric dining rhythm
Cobra X Boogie Bougie - A collaboration fueled by Antwerp’s electric dining rhythm
