VITAL gives “Food and Whatever” extra meaning with the launch of the VITAL GYM
6-2-2026
VITAL, the school catering formula from FHC Formulebeheer, gives the slogan “Food and Whatever” extra meaning. VITAL already stands for tasty and healthy food in balance, so that pupils and teachers can get the best out of themselves every day. With the launch of the VITAL GYM, VITAL is expanding that balance: in addition to healthy food, exercise will take on a more prominent role.
Reading time: 1 minute
Trends we spotted | Week 5
3-2-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Airbnb has partnered with chef-led meal delivery service CookUnity to provide prepared meals through Airbnb Services, aiming to simplify dining for travellers and local residents.
- Thompson Hotels collaborates with BERO to expand non-alcoholic offerings and bar programming.
- McDonald’s Germany launches new platform, for everyone who is really hungry.
- AMMOS AMAALA is the first resort of the AMMOS group in the Middle East, located in Saudi Arabia. The resort will open this spring.
- Pizza Hut Dubai hosted a fine-dining Supper Club nobody saw coming.
- ALL Accor has recently announced the launch of its ALL Accor app in ChatGPT designed to enrich the experience of its growing customer base.
- McDonald’s in the US debuts exclusive McNugget® Caviar just in time for Valentine’s Day – at no cost to fans.
- Restaurant Nela in Amsterdam introduces the Family Friendly Affair brunch on Sundays.
- Bagels & Beans has turned 30. What started in 1996 as a quirky café on Ferdinand Bolstraat in Amsterdam has grown over the past thirty years into a unique franchise formula with almost 90 locations throughout the Netherlands.
Enjoy reading!
From Brussels to Antwerp | Fernand Obb puts the croquette centre stage
30-1-2026
The Brussels-based delicatessen concept Fernand Obb will open a new location in Antwerp in the spring of 2026, on the corner of Paleisstraat and Anselmostraat. The popular and approachable concept by chef-founder Cédric Mosbeux, known for its award-winning artisan grey shrimp croquettes and Belgian classics, will thus gain a third location, featuring its own Antwerp twist.
2 minutes read
Trends we spotted | Week 4
27-1-2026
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
- Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
- Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
- Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
- McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
- On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
- From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
- Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.
Enjoy reading!
Longevity & Wellbeing Club Surrenne launches retreats at the Maybourne Riviera
26-1-2026
Surrenne, the wellness and longevity club founded in London and located within The Emory hotel in Belgravia, is launching a new series of four-night transformational retreats at Surrenne Riviera, set within the clifftop Maybourne Riviera on the Côte d’Azur. Extending beyond private membership and hotel guests, the retreats bring Surrenne’s signature philosophy—combining science, ancient wisdom and nature—to a wider audience.
We recently wrote about ‘Longevity Everyday’ by Novotel, both examples of which show that the concept of longevity can be interpreted broadly!
2 minutes read
Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard
23-1-2026
Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.
2 minute read
Young Poelzicht talent given the spotlight | Wine Bar & Bistro Petit Caveau has opened in Tiel
23-1-2026
Since January 7 2026, the Betuwe region in the Netherlands has gained a new culinary hotspot: Wine Bar & Bistro Petit Caveau in Tiel. Located in one of the oldest listed buildings in the historic city centre at Korenbeursplein 1. Edwin Muns, an experienced entrepreneur joins forces with young talents Camilo van Drumpt Sanstra and Olivier Landewers from Brasserie Poelzicht. The result is an intimate venue where fresh Mediterranean bistro dishes, genuine hospitality and a distinctive wine list come together.
2 minutes read
Reservation system FRANK conquers the top of Dutch gastronomy
9-1-2026
Even before its official launch, the Dutch reservation system FRANK has already gained a prominent position within Dutch gastronomy. While the system will officially debut on 12 January 2026 at the Wine Professional trade fair in Amsterdam, numerous leaders in Dutch gastronomy are already working with the software. Its focus on AI and seamless integration of reservations and guest data already make FRANK the new standard for hospitality.
2 minute read
New Dutch brand Bo&Co introduces locally produced organic syrups
9-1-2026
The new Dutch brand Bo&Co is introducing a range of locally produced organic syrups, developed for professional use in the hospitality and retail sectors. The brand is launching with five flavours: Lemon, Strawberry, Raspberry, Lemongrass–Ginger and Elderflower, made with carefully selected organic ingredients. The official market launch of Bo&Co will take place during Horecava 2026.
1 minute read
Inspiration for 2026, from 2025
8-1-2026
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you need ideas.
You can download the whitepaper for free on the next page.
VITAL geeft ‘Food and Whatever’ extra betekenis met lancering de VITAL GYM met Nick Jost
