Neat Burger | First location in London for this plant-based sustainable burger chain

10-9-2019

Five-time FIA Formula One World Champion, Lewis Hamilton is collaborating with hospitality organisation ‘The Cream Group’ and investors including UNICEF Ambassador and early backer of Beyond Meat, Tommaso Chiabra, to revolutionize fast food when they launched the new concept Neat Burger, a plant-based sustainable burger chain. They opened their first site on September 2^nd just off Regent Street in London.  Neat Burger promises to transform the way people see plant-based food by appealing to not only those who follow plant-based diets, but any individuals, meat-eaters included, who want to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The team has ambitious plans to expand the concept globally with 14 franchises planned in the next 24 months.

We have been spotting a lot initiatives which include the burgers or other products by Beyond Meat. Burger King recently tested Beyond Fried Chicken™ which was sold out in no time and this September Subway will introduce the Beyond Meatball Marinara sub in 685 participating restaurants in Canada and the U.S. for a limited time only. As far as we know Neat Burger will be the first plant-based sustainable burger chain serving unique patties, specially created by their team of chefs in collaboration with Beyond Meat.      

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Ripple, plant-based milk | Will this change the dairy industry?

20-9-2017

Ripple launched a new line of dairy products in April 2016 powered by $44 million from Google and Silicon Valley venture capitalists. But what is Ripple? Milk made from simple yellow peas. It’s a plant-based milk, high in protein, low in sugar. Ripple has a good taste (it has a creamy texture which is something other dairy free products are missing, according to the company), it nourishes your body and leaves a small footprint on the planet. Ripple milk is nut-, gluten-, lactose- and soy-free and 100% vegan.  read more

Pepsi unveils 100% plant-based bottle

21-3-2011

PepsiCo – the company behind Pepsi and Tropicana – has unveiled what it claims is the world’s first 100 % plant-based bottle. The pilot production of the new bottle is set to start in 2012, and upon successful completion Pepsi intends to move directly into full-scale production.

Trends we spotted | Week 12

23-3-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Padbol, an energetic Argentine game that combines padel and football on a fenced-off court.
• Lighthouse is launching the first ChatGPT app for direct hotel bookings, featuring AI-driven, reliable hotel information.
• 24H Chefs, a biennial initiative with Gault&Millau, sees top chefs cook for 24 hours to raise funds for War Child and the Prinses Máxima Centrum.
• Bagels & Beans is expanding to nearly 100 locations, preparing for international expansion and appointing Carolien Vergouwe as managing director.
• The ‘Wissel ’ns Wat!’ campaign encourages the Dutch to make plant-based choices and offers a newsroom on the protein transition.
• Design & Wijn, in collaboration with Wijngoed Gelders Laren, is launching Portique, a Dutch port-style wine in a limited edition of just 438 bottles.
• Le Pain Quotidien is opening a location at Designer Outlet Roermond, thereby expanding its presence in the Netherlands.
• HEINEKEN has reached 1,500 alcohol-free tap points in The Netherlands and is promoting responsible 0.0 draught beer consumption at sports clubs.
• Het Noorden celebrates its 160th anniversary with Noorden Blond, a speciality beer brewed by Brouwerij Wentersch.
• Nine new properties join the global Relais & Châteaux collection.

Enjoy reading!

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Wissel ’ns Wat! sets the Dutch protein transition in motion again

24-2-2026

On March 2, Wissel ’ns Wat! (or in English: Let’s swap) will launch, a new nationwide behaviour-change campaign in the Netherlands that takes over from the ‘National Week Without Meat’ and will now remain active year-round. The campaign focuses on the so-called ‘movable middle’: the 53% of Dutch consumers who rarely choose plant-based alternatives but are open to change when it is practical, tasty, and accessible.

Based on the change in this initiative: why not serve your guests’ favourite dish as a vegetarian option?

2 minutes read

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Trends we spotted | Week 6

10-2-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Tropical Smoothie Cafe is celebrating Valentine’s Day with pets, featuring the limited-time Puppy Power Bowl, available through 3 March.
• Starbucks has reached a significant recycling milestone: polypropylene cold to go beverage cups are now recyclable for more than 60% of US households.
• IKEA and Tiny Chef are launching a new mini-series from 2 to 9 February, celebrating the joy of plant-based cooking with the beloved stop-motion character Tiny Chef.
• Wendy’s is marking Singles Awareness Day on 15 February with a special in-app offer: a Dave’s Single® cheeseburger.
• Kwalitaria is the first major Dutch snack chain to introduce completely plastic-free packaging, with fries and snack trays protected by a biodegradable seaweed coating.
• Vaseline® and Red Lobster are launching a temporary Valentine’s Day Kissing Booth in Times Square, from February 10 to 12, featuring exclusive menu items and the new Lip Therapy® collection.
• Café Teichner dal 1922 in Rome is serving an espresso with hazelnut cream and chocolate at Piazza di San Lorenzo in Lucina 15.

Enjoy reading!

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Trends we spotted | Week 4

27-1-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Did you know that 1 in 8 Americans has worked at a McDonald’s restaurant at some point? McDonald’s in the US taps into this insight with McDonald’s Arches & Ambition, the 1 in 8 Mentorship Program.
• Bouldering is also fairly popular in the Netherlands. Recently, we came across two new variations: moving climbing walls.
• Happy Doggo: squeaky dog toys shaped like fries, sandwiches and burgers at McDonald’s France. Likely a hit with many Dutch dog lovers and McDo fans as well!
• Burger King US introduced The Ultimate Steakhouse Whopper as part of its ‘Whopper by You’ initiative.
• McDonald’s Germany launched a new vegetarian platform with the introduction of five plant-based products: Veggie lovers welcome.
• On Saturday 31 January, Stooges’ Funhouse opens in Het Industriegebouw on Rotterdam’s Goudsesingel. This will be their second location in Rotterdam.
• From February 26 until the next edition of De Vrienden van Amstel LIVE, a musical get-together, hits the road. Every Thursday evening, a different traditional pub hosts a night full of music, friendship and atmosphere: Amstel LIVE in the pub.
• Van Gelder Netherlands, producer of plant-based products, launched a unique range of seven fully plant-based sauces and dressings for the foodservice market during HORECAVA 2026.

Enjoy reading!

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Novotel introduces ‘Longevity Everyday’ | Wellbeing as standard

23-1-2026

Novotel, part of Accor, presents ‘Longevity Everyday’, a global strategy with which the hotel brand aims to structurally integrate wellbeing, vitality and sustainability into the daily experience of travellers. With more than 600 hotels in over 60 countries, Novotel is responding to the growing focus on physical and mental health while travelling. Whereas many wellbeing programmes are complex or exclusive, Novotel makes healthy choices practical, accessible and applicable.

2 minute read

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Trends we spotted | Week 46

14-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
• Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
• Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
• Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
• Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
• Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
• Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.

Enjoy reading!

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Trends we spotted | Week 32

8-8-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
• Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
• The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
• Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
• Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
• To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
• This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
• Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
• The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.

Enjoy reading!

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