Julius Meinl is serving coffee with a surprise for International Coffee Day

29-9-2025

This International Coffee Day, premium Vienna-based roaster Julius Meinl invites coffee lovers to pause, connect, and celebrate the joy found in every cup. On October 1^st 2025, customers visiting participating cafés and outlets serving Julius Meinl will receive a Scratch & Win card with their coffee purchase – offering the chance to win another coffee for free, on the spot.*

Another great example of how you can capitalise on international days!

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Trends we spotted | Week 39

29-9-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Ruby x ADE. Ruby Hotel Amsterdam celebrates Amsterdam Dance Event (ADE) with a boutique stage for music, culture and unexpected moments in intimate setting.
• Restaurant La Mar celebrates 20 years of Peruvian culinary excellence with ‘La Mar Around the World’ menu.
• A new research-backed initiative sees physicians recommending trips to Sweden for the health benefits. ‘Sweden, first country on prescription’ by Visit Sweden.
• Hot Slices, Cold Drinks. A collab between Siegfried Gin and Domino’s Pizza Germany results in 2 small bottles of gin inspired by bestsellers pizza’s.
• The spooky season is arriving! Red Robin conjures up a Mega Monster Burger and a Mad Scientist Margarita.
• Starbucks named official coffee partner of the LA28 Olympic and Paralympic Games and Team USA.
• October 3 means it’s time for Leidens Ontzet – and at Snackcafé de Gaper this is celebrated in style! From 12:00 to 18:00, locals can stop by for refined snacks.
• World Tourism Day – Stefan Hartman of NHL Stenden wrote a vision: ‘Use tourism to strengthen broad prosperity, not just the economy’.

Enjoy reading!

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Trends we spotted | Week 38

19-9-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Heineken Hoek on the Leidseplein in Amsterdam gets a new bistro concept, hearty food without fuss.
• Central Perk Coffeehouse, the iconic Friends hangout, is coming to Times Square this fall.
• The Belgium Sake Festival will take place on Octobre 4 & 5 in Antwerp.
• Restaurant Suus, the restaurant of Hotel De Plesman and culinary hotspot in The Hague, has a new chef and a new menu. And their deli Suusje has opened.
• Great tiny gesture: Scarlet Letter cocktail at Mr. Fogg’s in London.
• Mandarin Oriental will debut Mandarin Oriental Downtown, Dubai in October 2025, located in the iconic Wasl Tower on Sheikh Zayed Road.
• Radisson Hotel Group opens Radisson Collection The National Hotel, Brussels, located at the prestigious The National Golf Brussels, 15 minutes from the city centre.
• We recently came across a great example of HosPETality – a BARKUTERIE Board – at BrewDog South Eveleigh in Australia!
• The first NYC Bakery Run takes place this weekend, we wonder when the first Bakery Run will be held in Amsterdam?

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DoubleTree by Hilton Rotterdam Centre and Haven Hotel Rotterdam officially opened

19-9-2025

On Thursday, September 18, two renovated hotels at the Leuvehaven in Rotterdam were officially opened: DoubleTree by Hilton Rotterdam Centre and Haven Hotel Rotterdam, Curio Collection by Hilton. Both are located directly on the Maas River with views of the Erasmus Bridge and within walking distance of iconic city highlights such as the Markthal, the Maritime Museum, and Kop van Zuid. The hotels are directly connected but each offers its own distinctive experience.

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Trends we spotted | Week 33

15-8-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Polish bakery brand Fit Cake, with over 80 locations in Poland, has opened its first Canadian store on Toronto’s Bloor Street West, offering signature gluten- and sugar-free treats!
• Sugar-free vanilla ice cream at restaurant Sel Gris in Knokke-Heist, proof that dietary restrictions can still taste delicious! And why not put in on your menu?
• The world’s only Michelin three-star vegan restaurant, Eleven Madison Park, will serve meat and fish again. Check out all the details of this change in the article.
• Xi Home Dumplings -The dumpling Bay in London, together with Marley Bones Dog Food, is serving free doggy dumplings from National Dog Day through September 9.
• Located in Hollywood, California, the Tesla Diner combines a supercharging station, a classic American diner and a drive-in experience, all in one.
• In the US, The Peach Cobbler Factory created mobile units to bring its desserts to smaller towns and other events.
• IHG Hotels & Resorts Brings ‘Bed on the Baseline’ to the 2025 US Open.
• Dave & Buster’s has opened its second location in India—a 22,000 sq. ft. venue on the fourth floor of the Infiniti Mall in Mumbai, in partnership with the Malpani Group. And they have many upcoming venues planned!

Enjoy reading!

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HosPETality | Tail-wagging ideas to pamper four-legged guests

11-8-2025

On August 26, it’s International Dog Day once again – the perfect moment to share some more fun examples of how the four-legged friends of guests are welcomed in hotels and restaurants. More and more, we see reels showing even large dogs going on holiday, sometimes even flying on planes! Honestly, I can’t imagine taking our office dog Jimmy on a long flight… In this article other examples of HosPETality, like: the Chief Happiness Officer at the Fairmont Tokyo, enjoying a martini, beer or ice cream with your dog, off-leash play areas, a ‘Dog Stick Library’ and more. ^Marjolein

This article follows up on our earlier HosPETality piece from 2022, with more examples of pet-friendly initiatives.

3 minutes read

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Trends we spotted | Week 32

8-8-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Inspiration for restaurant chains? Hard Rock Cafe announced the five finalists for its annual World Burger Tour.
• Spotted at an Instagram reel – A £2 toilet trip in Budapest at – POP&ROLL Art Toilet. Combining art, design and utility!
• The 4-star citizenM Dublin St. Patrick’s hotel recently opened with a chaotic pillow fight, great idea!
• Starting August 12, McDonald’s invites fans in the U.S. on a nostalgic journey to McDonaldland.
• Since the end of July, you can enjoy a special drink at all participating Burger King restaurants in Germany: The Summernades! Drinks topped with cotton candy.
• To celebrate the festive opening of the Efteling Grand Hotel, the Efteling placed the world’s largest ribbon bow on the façade of its new luxury hotel. Guinness World Record!
• This summer, McDonald’s Germany invites guests on a global culinary journey with 22 international menu items from 17 countries. Mit Mecces um die Welt.
• Since August 1st, Postillion Hotels has been serving Plant First: their entire food offering, from lunch and dinner buffets to walking dinners and snacks, now has a plant-based foundation.
• The inspiration for the 2025 Duvel Designer Glass comes from artist Loes van Delft. With her design for the iconic glass, she and Duvel advocate for connection and softness.

Enjoy reading!

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Trends we spotted | Week 31

1-8-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Tomorrow (August 2) Pride Amsterdam’ Canal Parade is celebrated. A great beer to enjoy during the Pride and beyond is the IPGAY by Queer Beer. A tropical summer beer with a statement!
• At Lotti’s Bar in The Hoxton hotel in Amsterdam, you can enjoy a glitter brunch during the Pride. And The Jollof Club from August 7 through September offers refined African cuisine by chef Nicolas Aquaa.
• Le Bristol Paris is celebrating their centenary! They unveiled the Eden Suite, a lush 6th-floor sanctuary dedicated to wellness luxury.
• ‘Une collab gourmande’ between Deliveroo × French Bandit’s. Order a meal for yourself and receive a pet toy! A great way to target pet owners? We love the pizza slice and baguette toy!
• Glacerie Enzo & Lily Libre in Paris. Here Lionel Chauvin creates spectacular ice cream flavours – like glace hot dog or glace bouillabaisse. But we love to taste his glace Fraise des bois blanche.
• Immersive restaurant pop-up of ‘Happy Gilmore 2’ in Santa Monica. Subway® sends fans to their Happy Place!
• A great example of a family room! We love the Rocket Room, spotted at the Shangri-La Singapore.
• Center Parcs De Vossemeren is the first location of this brand that unveiled their completely renovated restaurants. A collab with Albron.
• Design hotel brand TRIBE, part of Accor hotels, is expanding rapidly in Europe, with among others a new location in the Netherlands, TRIBE Den Haag Centraal.

Enjoy reading!

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Trends we spotted | Week 30

25-7-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eataly makes its Dutch debut at Schiphol Airport! Enjoy their Italian specialties at Lounge 1.
• For its Summer 2025 menu at the EMEA markets (Europe, Middle East and Africa) Starbucks took inspiration from Treviso, the birthplace of tiramisu. The result? A Tiramisu Cream Cold Foam.
• Another Coffee trend spotted in the US: the Iced Coconut Water Americano.
• Essendi, a leading hotel owner and operator in Europe, announces a strategic partnership with Workplace Pride during Pride Amsterdam 2025. The agreement was signed in their INK Amsterdam hotel.
• KFC’s new marketing campaign features a serious Colonel who ‘would not be happy’ about the brand’s recent market share loss. See how they’re taking on this challenge.
• Lawa blends ‘Mario Kart and Strava’ to make movement fun for teens and brands. Available in the Netherlands and it’s possibly interesting for amusement parks, too.
• Mattel recently launched the first-ever UNO Social Club in Las Vegas—an immersive game night experience combining competition, fun, and social connection. More locations are on the way!
• Spotted on Instagram: ‘unbreakable glasses’ by Djuce Studio. Made from Tritan copolyester and we love the way they look!
• Would you like to play a golf game at your wedding? We’ve also spotted fun mini golf games to enjoy with friends!

Enjoy reading!

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De Lola | The new pod hotel in The Hague’s ‘De Haagse Bluf’

17-7-2025

As of July 16, 2025, you can experience a new way to stay in The Hague. De Lola Podshotel has opened in ‘De Haagse Bluf’ – the very first true pod hotel in The Hague and the Netherlands. No standard rooms here, but cozy sleep pods: compact, stacked cocoons with everything you need for a comfortable stay right in the city center. De Lola brings the smart and efficient sleep concept, already popular in global cities like Tokyo, New York and London, to the Netherlands. The hotel features 62 pods accommodating up to 70 guests, and a contemporary food concept and a stylish retro 70s-inspired lobby.

2 minutes read

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