Claridge’s Christmas Tree 2025 designed by Daniel Lee for Burberry

25-11-2025

Claridge’s, London’s legendary Mayfair hotel, has unveiled Claridge’s Christmas Tree 2025, this year designed by Daniel Lee, Chief Creative Officer of Burberry. This year a bit sustainable, Daniel Lee used surplus Burberry fabrics to create bows. The Claridge’s Christmas Tree will stand in the hotel lobby until Sunday January 4th.

Our own tradition is to always publish an article about the new Claridge’s tree! We love the idea of asking a designer to decorate the lobby tree and of opening the holiday season with a tree-lighting ceremony. It is inspiring and can be implemented at any level!

2 minutes read

read more

‘Free Sleep at Fletcher Package’ | They can’t make it any easier, but they can make it more fun!

11-11-2025

Fletcher Hotels in the Netherlands responds to the Tax and Customs Administration’s slogan in the Netherlands with a playful twist. From January 2026, VAT on accommodation will increase significantly, making a weekend away more expensive for many Dutch people. The VAT on hotel stays will then increase from 9% to 21%. An increase of no less than 12%. The Tax and Customs Administration always says: ‘We can’t make it more fun, but we can make it easier.’ Fletcher Hotels turns this around: ‘We can’t make it easier, but we can make it more fun!’. With this in mind, Fletcher Hotels is introducing the ‘Free Stay at Fletcher Package’. Guests who come for dinner and breakfast can stay overnight for free. With this package, the VAT is 21% on €0, or 0. The package can be booked until December 1, 2025!

2 minutes read

read more

Trends we spotted | Week 45

10-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Porsche Netherlands & Tomasu present Vat (barrel) 911 and have made a short documentary video about the production of this barrel of soy sauce and Tomasu’s quest for perfection.
• We already wrote about the ‘Lieve Amsterdammer’-campaign by the Eberhardjes foundation. This campaign was made possible thanks to a donation from the Rabobank, which has now been symbolically handed over.
• The 2025 Christmas tree in the lobby of Claridge’s hotel in London is being designed by Burberry’s Daniel Lee.
• KFC celebrated National Fried Chicken Sandwich Day (on November 9) last week with a ‘Size matters tour’ in major cities across the US.
• Maybourne, the British hotel chain, has announced that three of its British hotels have been included in the list of the world’s 50 Best Hotels 2025. With a link to the full list.
• The Auguste Escoffier School of Culinary Arts, the largest culinary school chain in the United States, recently celebrated a milestone in its graduation season.
• Spotted on Instagram:
  • a ‘French toast Flight’ at London’s first French Toast Café, Crome.
  • A Starbucks ‘bearista’ cup in the US.
  • Dolce VyTa’s Maritozzo, made even more festive with an adorable reindeer makeover for the Christmas season.

Enjoy reading!

read more

Trends we spotted | Week 44

3-11-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Grubhub and Avride are launching a trial with autonomous delivery robots in collaboration with restaurant chain Wonder.
• Saudi Arabia Railways and Arsenale present the first luxury train in the Middle East, “Dream of the Desert”, which will launch in 2026.
• Dior introduces Haute Motherhood, a postnatal wellness program at Dior Spa Cheval Blanc Paris. It’s a great idea to offer special treatments aimed at small groups of guests, and as we always say, this can be done at any level!
• Regis Hotels & Resorts in the U.S. and Maison Ladurée are creating festive afternoon teas and Parisian elegance during the Christmas period.
• The Dutch franchise formula eazie has once again been nominated for Best Fast Service formula in the Netherlands in the YouGov Out of Home Formula Monitor 2025.
• THE BUTCHER is opening a temporary haute fast food pop-up at Schiphol Amsterdam Airport. This temporary location is the first step towards new branches of THE BUTCHER and Toni Loco, both concepts by THE ENTOURAGE GROUP, at Schiphol Airport.
• Hotelschool The Hague and House of Hospitality Amsterdam are organizing a masterclass in immersive technology for the Dutch hospitality sector on November 19. You will be able to experience AR/VR training courses that allow hotel staff to practice in realistic 360-degree environments!

 Enjoy reading!

read more

Trends we spotted | Week 43

28-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
• Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
• Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
• How SMARTLINEN® takes linen management to the next level.
• Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
• Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
• ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
• Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
• The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.

Enjoy reading!

read more

Trends we spotted | Week 42

20-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
• Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
• DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
• Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
• Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
• The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
• The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
• McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.

Enjoy reading!

read more

Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown

17-10-2025

Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.

2 minutes read

read more

Holiday Season Inspiration | From a Gingerbread Wonderland and festive scents to a photobooth

17-10-2025

As we mentioned last week, it’s the perfect time to start planning for the holidays. Apparently, some hospitality venues are already fully booked for the Christmas Days! In October, we’re publishing a short weekly article full of inspiration; this week’s highlights include a Gingerbread Wonderland, festive scents in hotel rooms, a Christmas photobooth, messages on mirrors in restrooms, holiday fun, and a special way to unbox your Christmas boxes. By the way, you can find even more ideas on our Pinterest Christmas board.

2 minutes read

read more

Trends we spotted | Week 41

13-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Waterman House will become the AMANO’s Group second hotel in London.
• ‘Claridge’s Life in Charms’ – a concept we love and it doesn’t have to be this expensive at other hotels!
• Bar Leone in Hong Kong has been named The World’s Best Bar 2025.
• Domino’s unveiled a crave-worthy brand refresh designed to make you say “Mmm”.
• Disaronno celebrates its 500^th anniversary with five exclusive limited edition bottles.
• From the inspiring October agenda at WOLF Antwerp and Brussels; Pumpkin Soup, a Halloween run, a kids workshop to DJ Sets and more. 
• To mark its 10th anniversary, Otomat is launching ‘Friends of Otomat’, a series of culinary collaborations, starting with a BASK Pepperoni pizza by Sam D’Huyvetter! 
• In January 2026 TICA, the European purchasing partner for lifestyle professionals and The Stage, the leading platform for hospitality innovations, will jointly open a new purchasing location in the iconic former flower auction building in Venlo.

Enjoy reading!

read more

Trends we spotted | Week 40

3-10-2025

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• This Saturday, October 4, Brewery ’t IJ will once again host ‘The Amsterdam Party Under the Mill’ at the iconic windmill in Amsterdam East. From 2:00 PM to 10:00 PM: music, beer and good vibes.
• Chuck E. Cheese celebrates Halloween with BOO-TACULAR™. The largest family Halloween event in the U.S.!
• The Lievergoed Collection acquired ownership of Castle Maurick in Vught, 10 years after start of operations.
• the iconic MONOPOLY® Game at McDonald’s is making a comeback in the U.S. for the first time in nearly a decade.
• In the North America’s 50 Best Restaurants 2025 list, sponsored by S.Pellegrino & Acqua Panna, restaurant Atomix is named The Best Restaurant in North America.
• Six Flags Over Texas is announcing the ‘Tormenta Rampaging Run’, a record-breaking, adrenaline-pumping roller coaster that will redefine the thrill-seeker experience!
• Bibi van der Velden has been appointed as the official in-house jeweler of Rosewood Amsterdam.
• What will Tourism look like in 2035? Four scenarios for the Future of Travel in Europe. A report by the European Travel Commission in cooperation with Dr. Albert Postma (lector Transformative Foresight in Leisure, Tourism & Hospitality)) at the European Tourism Futures Institute (ETFI) of NHL Stenden University of Applied Sciences.

Enjoy reading!

read more