The croissant craze | This is what 2024 brought us
We discussed which products show up the most on social media, in all kind of shapes, flavours and colours, this year. The first product that popped up is the croissant. We think the croissant hype began with the Cronut by Dominique Ansel, back in 2013. Since this croissant-donut combination, we have seen endless variations. Last January we wrote an article with the question what 2024 was going to bring us? Well the year 2023 ended with a broissant and 2024 started with a brioche croissant loaf, which is kind of the same! We spotted the broissant in a pop-up in the Landmark hotel in December and the brioche croissant loaf in Amsterdam early January. Later this year we spotted, croissant cereals, potato croissants, the Onioissant, BallSsants, the Croicheese, the Cröner, a Cherry Crioche, Croissant Cones. And it ended with tasting the elongated croissant by François Perret at the Ritz Paris Le Comptoir.
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