Valentine’s Day at a restaurant

20-1-2015

The annual day of love declarations is in our sights again. Every year it’s an exciting day, especially for singles. Will they get an anonymous rose at work or in the classroom? As this year’s Valentine’s Day is on a Saturday, it offers a valuable opportunity for the hospitality industry. A lot of people will enjoy Valentine’s Day at a restaurant. Both for a romantic evenings eating out as well as for the bachelors looking for a singles-only dinner.

Valentine’s Day in the USA

Last year, Valentine’s Day was on a Friday and because many restaurants in America were fully booked, Wieden + Kennedy New York created a social media campaign on behalf of Heineken. By using the #DateInABox hashtag on Twitter women could provoke a declaration of love from their (future) boyfriend. The guys who received the social media love declaration had to share the message to all their Instagram-followers declaring their love via the channel like real romantic ‘softies’. With the hashtag #DateInABox the couples could win a surprise date for two.

Valentine’s day at a restaurant and hospitality / leisure industry

In recent years we have collected inspiring examples for Valentine’s Day at a restaurant and in the hospitality / leisure industry. Some examples are a romantic egg , the ultimate attention as a gift (by putting your phone off) , running a race with your sweetheart or share a gigantic dessert .

Cocktail presentation in a creative way

14-1-2015

Be creative and serve your cocktails in a flask or create your own merchandise. A great way of cocktail presentation!

Years ago I regularly went to eat at a Japanese Steakhouse in Houston that served cocktails in white Geisha or Buddha sculptures. In a bowl behind the sculpture, they put the cocktail in a plastic glass. The straw was placed through one of the nostrils (if I remember correctly). By paying a few more dollars, you could take your Geisha of Buddha sculpture home. A popular collector’s item amongst colleague stewardesses at the time.

Cocktail presentation in a flask

Recently I saw an article at Thrillist about cocktails served in a flask. They’ve posted eight different examples of cocktail presentation at their website. If you own a cocktail bar you can serve cocktails from these flasks, with the name of your bar on it. I suppose that a lot of people are willing to pay a bit extra to keep the bottle! And if more people are coming to your bar because of the delicious cocktails that you serve in these trendy flasks, you create your own merchandise!

Be creative…

This can also be done with other items, of course. If you have teenage daughters you probably know how popular the merchandising of the Hard Rock Café is. Wouldn’t you buy a cup of coffee (and the cup) if it’s served in a cup shaped like a wooden shoe? If you visited Amsterdam? Determine what you could offer to charm your guests! (And of course what brings them back more often) ^Marjolein

Second store for De Bakkerswinkel in Rotterdam

13-1-2015

De Bakkerswinkel opened the doors of their second store in Rotterdam (The Netherlands) on 9 January.

Everybody can go to the bakery for breakfast, freshly made sandwiches, a high tea, cake, coffee or a drink with snacks. Besides a big restaurant there is a takeaway shop where you can get a quick coffee and different sandwiches but also buy a cake or marmalade.

Interior

The bakery is located in a former bank office. Designer Piet Hein Eek designed the bakery. De Bakkerswinkel creates new products with respect for the traditional ingredients, Piet Hein Eek designed the restaurant/store in the same way, with respect and understanding of the materials.

De Bakkerswinkel

De Bakkerswinkel is a growing company with eight locations in Amsterdam, Utrecht, The Hague, Zoetermeer and Rotterdam (all in The Netherlands). ‘De Bakkerswinkel’ is not a chain, each location is unique and has its own atmosphere and identity tailored to the environment. Each branch contains a store, a restaurant, a traditional bakery and kitchen that can be seen by guests.
Piet Hekker is the founder and owner of De Bakkerswinkel. He wanted to create a place where people feel at home. The funding is realized through crowdfunding. With crowdfunding a lot of guests are participating in ‘De Bakkerswinkel’! We earlier wrote about De Bakkerswinkel in Amsterdam West who recently also opened in the evenings.

Wallvertising by Pieter Ceizer for Warsteiner

8-1-2015

In 2014 the premium beer brand Warsteiner had several walls decorated with a unique design in Amsterdam and Rotterdam. These authentic ‘wallvertising’ was made by artist Pieter Ceizer (from Amsterdam) and is to admire at café PIEK (Rotterdam), the Ruyschkamer (Amsterdam) and the ‘We Are Labels’ boutique in the Pijp (Amsterdam).

This project is inspired by the old New York phenomenon of ads that are painted on the sides of buildings, remnants of a lost era of urban life. Warsteiner wants to support the comeback of this traditional art form, because it brings back the craft and centers the artist.

Wallvertising – display the correct message

Pieter Ceizer plays not only with images, but also knows for each brand how to convey the right message in its own style. Expect unexpected puns that directly capture the essence such as “The biggest small family brewery” for Warsteiner. At the individual sites Pieter Ceizer knew how to subtly process the identity of cafe owners in his murals. “Brothers from other mothers” in the cafe De Ruyschkamer refers to the two young owners, who are brothers, but do not have the same mother. When entering café PIEK the intimate nature of the cafe is immediately clear by the artist interpretation: “Where everybody knows your name.”

Warsteiner + art and creative initiatives

The Warsteiner family has a special relationship with art and creative initiatives for generations . The family does not only has an impressive art collection, but also has close ties with several artists. Four years ago, Warsteiner Netherlands launched a seeding program in cooperation with BLEND \ BUREAUX. With this program the premium beer brand supports initiatives in the art- and fashion scene, such as exhibition openings and other events where a creative approach has been put central.

Sustainable wine cooler made of sheepskin

24-12-2014

KYWIE (K-eep Y-our W-ool-IE), sheepskin keeps your bottle trendy cool. The isolating fleece on the inside keeps the temperature fixed from the moment you place the bottle in a KYWIE wine cooler. A sustainable wine cooler that cools effectively and does not feel cold.

Sustainable wine cooler

Made of sheepskin this cooler also keeps a red wine at the right temperature when it’s cold outside. A thermos and a cooler in one because wool keeps warm and cool. Natural material and therefore durable, no condensation, it does not break, weighs almost nothing and is traditionally produced in the Netherlands. In short, an authentic and sustainable cooler. The wine cooler is available in different colours (camel, blue and white) and as a champagne cooler and cup holder as well.

Restaurant ‘T Amsterdammertje uses KYWIE

Chef – owner André Gerrits of restaurant ‘t Amsterdammertje in Loenen aan de Vecht (The Netherlands): “We have the KYWIE wine coolers in operation for the last 6 months now, recently, with ‘t Amsterdammertje logo. Guests respond very positively to it and it’s nice as branding for us. The wool suggests otherwise, but the coolers are also very suitable for our summer terrace. We are very happy with them”.

Storytelling by Hotel Casa 400

26-11-2014

Hotel Casa 400 launches storytelling website ‘Home To 400’ and shares its history by the motto “Mi Casa es su Casa ‘.

In 1957 Gabbe Scheltema, Frits Bolkestein and the late Nol South took the initiative to introduce a successful student hotel concept from Copenhagen in Amsterdam in Copenhagen. They wanted to offer a solution to the lack of student housing and wanted to solve the increased demand for hotel rooms in the peak summer season as well.

“With us behind every room a story”

The hotel pays tribute to the founders and 57 years of history by launching a unique website with stories from students, staff and visitors of Casa 400. The accompanying video for instance tells the story of the housekeeping staff, but there are also extensive written stories about (former) residents.

Expanding the storytelling website

Besides stories that are published already the website will gradually be supplemented with stories of all students, employees and guests. It is one of the best examples of storytelling in the hospitality industry nowadays.

Shopping via hotel television

26-11-2014

Guests from hotel The Dylan in Amsterdam can virtually shop in stores around the hotel via the tv screen in the room. Luckily the hotel is positioned in the shopping area ‘The 9 streets’, with a lot of boutiques.
Once the order is paid, distributer PostNL makes sure that it is delivered in your room within one hour. Return items that don’t fit can easily be dropped off at the hotel reception. The service is a collaboration between The Dylan Amsterdam, 9straatjesonline.com and PostNL.

Room Shopping

The www.9straatjesonline.com website offers virtual visitors the opportunity to browse online through the range of 40 boutiques without taking one step out of the door. The Room Shopping concept launched earlier this year with a temporary ‘Room Shopping Package’. Although the package is not available anymore, the unique Room Shopping service remains. The initiative is a nice extension of the hotel’s service as well as a strong promotion of the shopping area.

An Airbnb with as host the KLM

21-11-2014

KLM listed an MD-11 as ‘Spacious Airline Apartment’ on Airbnb

The Dutch carrier KLM has teamed up with Airbnb for a promotion in which aviation enthusiasts can win a night’s stay in Amsterdam. The lodging would be inside one of the airline’s just-retired MD-11s. It’s listed on Airbnb as a ‘Spacious Airplane Apartment’ in Amsterdam. Airbnb says the Wi-Fi equipped two-bedroom lodging option also comes with two kitchens, a living room, eight “small” bathrooms, 116 windows and “a giant cockpit panorama window”. Unfortunately flying is prohibited. The Airplane Apartment is available for three nights only, Nov. 28-30 2014.

In-store performance at the Coffeecompany

17-11-2014

The American soul artist Curtis Harding will have an in-store performance at the Coffeecompany in Amsterdam on Sunday 23 November. Record company Epitaph / Anti-Europe joins forces with the coffee chain that provides it’s visitors a soulful afternoon and the artist gets extra publicity.

In-store performance

In addition to his club tour in the Netherlands Curtis Harding will perform exclusively at the Coffeecompany on the Oosterdokskade in Amsterdam. An old tradition of in-store performances is hereby revived by the Coffeecompany and record label Epitaph / Anti-Europe. Various performances by Pete Philly & Perquisite and Michael Franti took place at branches of the coffee chain from 2005 to 2009.

Keep on shining

The in-store performance will take place from 15.00 o’clock and is free of charge. Later that evening Curtis Harding will perform at the Paradiso. The last few weeks the popularity of Curtis Harding rocketed sky high with ‘Keep on shining’ being nominated as tip song at various radio stations, so we expect the event will attract quite a lot of fans.

Young Flemish chefs party at Café d’Anvers

14-11-2014

A party by chefs for chefs & foodies to close off the young chef campaign by Flanders Promotion.

Young Flemish Chefs

Another edition of ‘Jong Keukengeweld’ (freely translated as ‘Young Kitchen Violence’) with young Flemish chefs took place in Flanders this year. This Saturday 15 November the promotion will finish and the chefs change their pots and pans for decks on Sunday to celebrate the end of the successful campaign. Nick Bril (The Jane) will be one of the Dj’s in Café D’Anvers, a club that will be transformed into a culinairy Walhalla for this occasion. The cocktails are made by the mixologists of The Jane, The Pharmacy and Jigger’s and there is a wide variety of craft beers. Next to that you can taste creations by Foodpairing.com (BE), De Kromme Watergang (NL), Cuchara (BE), Fleur de Sel (BE), Kazen van Tricht and much more.

Flanders Promotion

More than 7.000 youngsters from 18 to 30 years old enjoined the culinairy promotional campaign by Flanders Tourism. They could dine with discount at top restaurants where young talented chefs are part of the kitchen team. Next to the domestic promotion of Flanders Tourism, they aim for the international market as well. Chefs Dennis Broeckx and Seppe Nobels, both from Antwerp, went to Moscow to kick-off the international campaign.

The event reminds of the chefs-for-chefs lobster party at Bridges earlier this year, where chef Ron Blaauw transformed into DJ Ron Blaauw.