Trends we spotted | Week 17

28-4-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Top chef Jean-Georges Vongerichten is serving a hotdog, street food in front of the Mark Hotel in New York.
• Are you going to New York? You can create a unique selfie on one of the 900 pedestrian crossings of New York!
• TRIBE Hotels launched a TRIBE Vinyl Club on Disquaire Day / Record Store Day on April 18.
• In celebration of Star Wars: The Mandalorian and Grogu, hitting theaters May 22, Burger King in the US is launching their ‘Out of This Galaxy Limited-Time Menu’.
• The Sauna Club opened their first mini-spa location at Moai Beach Club in Zandvoort (the Netherlands).
• During Antwerp Art Weekend (May 14–17), WOLF will present a new installation by Marius Ritiu at their Felix Pakhuis location.
• Starbucks partners with Warner Bros. to bring the world of Harry Potter to Asia Pacific stores.
• SeaWorld San Diego will open Shark Encounter on May 22, an immersive exhibit showcasing sharks through interactive environments and advanced multimedia.
• You can buy chef Olivier Roellinger’s spices at Épices Roellinger in Paris, and at authorized retailers all over France and even one in the UK and in San Francisco.

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Ceintuur Theater in De Pijp | All-day rotisserie restaurant by chef Atti de Moll

24-4-2026

In December, Ceintuur Theater in De Pijp opened as an all-day rotisserie restaurant. Under the leadership of chef Atti de Moll, the rotisserie takes center stage in the kitchen. After years of cooking at the highest level in Amsterdam’s Michelin-starred restaurants, including Restaurant Lars, Atti de Moll has consciously chosen a more accessible and convivial style here. Drawing on his fine-dining technical foundation, he gives the simplicity of the rotisserie a refined yet relaxed signature.

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Trends we spotted | Week 16

21-4-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Dutch startup WhiskyCircle has launched its mobile app in the Apple App Store and Google Play Store. “The Vivino/Untappd for whisky” is now available.
• Tricorp Workwear introduces TRIFIT, an AI-powered ‘fitting experience’ that allows users to digitally compose, visualize, and share workwear outfits.
• On April 30, 2026, a new hospitality concept will open on the Baltic coast of Rügen: ‘The Baltic View’, a premium alternative positioned between a traditional luxury hotel and high-end private living.
• Dogstronomy? In Lyon, Ornella launched this playful concept centered around dog nutrition.
• The Berkeley Hotel in London has introduced a new cocktail menu at The Berkeley Bar & Terrace: the SW1 Sips menu (a reference to the postcode).
• Pim Lammertse is now at the helm of two beach pavilions in Wijk aan Zee. Since early this year, he has been the owner of Aloha, and as of May 1, he will also take over the neighboring Timboektoe.
• Sparkling espresso, also known as an espresso bom? A striking drink made with espresso, sparkling water, salt, lime, and lemon.
• We still think it’s a great idea from Café De Gaper in Leiden: royal snacking, but a shot in the colors of the flag is also a fun addition. Spotted at Café Kooper in Amsterdam.

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Enjoying ‘royal pairings’ at the restaurants of The Entourage Group during King’s Day

14-4-2026

During King’s Day in Amsterdam, the city transforms into one large festive setting filled with music, boats, and a vibrant sea of orange celebrations. The Entourage Group taps into this atmosphere with a culinary interpretation of this holiday. Across the city, their restaurants open their doors for a day full of flavor, ambiance, and refinement. With special ‘royal pairings’, combinations of dishes and cocktails, each location offers its own take on royal indulgence. Whether you are in the heart of the crowds or looking for a stylish escape, there is a perfect spot for every moment.

2 minutes read

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Trends we spotted | Week 15

13-4-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Eberhardjes, the heart-shaped butter biscuits from Amsterdam, are launching a limited-edition pack this month in collaboration with Schiphol, to mark the 100th anniversary of the connection between the city of Amsterdam and the airport.
• Over the past ten years, the Verspillingsfabriek (the Waste Factory) has grown into an impactful production site where circularity, taste and social value come together.
• Since 2024, there has been a ban on single-use plastic cups at events in the Netherlands, but research by the ‘Inspectie Leefomgeving & Transport’(Human Environment and Transport Inspectorate) (ILT) in 2025 shows that the sector is failing to comply. They announced stricter enforcement.
• From 14 to 17 April 2026, Interclean Amsterdam, an international trade fair for the cleaning and hygiene sector, will take place at the RAI Amsterdam. It will conclude with a ‘Feel Good Friday’, a themed day exploring the role of cleaning in the hospitality experience.
• KFC in the US released a single, ‘Finger Lickin’ Machine’. They hope the track will be a new contender for the season’s most popular track. Introduced in combination with a Value-feast meal.
• AI voice agent Rachel called 3,000 Irish pubs to reconstruct the Guinness Price Index.
• McCain Foods launched ‘Brew City® Beer Battered Potato Waves’: a crispy, wavy potato innovation for the hospitality sector in the US and Canada.
• From 21 April, McDonald’s in the US is expanding its value-for-money offering by giving fans more choice on the McValue® menu.
• The Berkeley in London will reopen its exclusive rooftop terrace to the public again in summer 2026. The organize ‘Capri in the City’ near their rooftop pool, for the second year running.
• McDonald’s in Türkiye launched a ‘Drink & Drive’-campaign to raise awareness of road safety. Starring their McCafé.

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Will we be able to enjoy lattes for €1 here in the Netherlands too?

13-4-2026

A blog by Leonie van Spronsen on the trend towards cheaper catering, will we soon be able to enjoy lattes for €1 here in the Netherlands too? This blog has previously been published in Dutch on the website of the Van Spronsen & Partners, hospitality consultancy.

2 minutes read

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Trends we spotted | Week 14

7-4-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Funny April Fools’ Day jokes: the Friturette from Snacksalon de Schelp and the orange oysters from Pesca.
• Restaurant Aroma is closing and is offering a special way to say goodbye with a menu in 19 scenes.
• On April 22 and 23 2026, the Independent Hotel Show Amsterdam will take place for independent hoteliers and boutique hotel professionals.
• Marriott International and the Leali family are launching a joint venture to add Lefay, the luxury wellness hotel brand, to the Marriott portfolio.
• Pup flight or a Bark-cuterie at the Wasserhund Brewing Company pop-up.
• KFC in Spain is transforming its restaurant signs into giant döner skewers.
• A new season brings new products to the Dutch fastfood-chain Family: the Peanut Butter Shake and the Chicken Smashburger.
• Radisson Hotel Group opens the Radisson Hotel Amsterdam Schiphol Airport Hoofddorp.
• Fletcher Hotels expands its international presence with the acquisition of the Parkhotel Olsberg-Winterberg in Germany.

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Chez Chloé | Vins et cuisine Française moderne

3-4-2026

Early April 2026, Chez Chloé will open at Overtoom 28/30 in Amsterdam, a French-oriented fine-dining restaurant where classic gastronomy and modern refinement come together. Chef Marcelo Hernandez, maître Rutger Bogers, and entrepreneur Matthijs van Stapele create a culinary experience that combines refinement with accessibility. The interior feels warm and inviting thanks to soft lighting, rich materials, and a layout that radiates comfort and calm. With 54 covers, an extensive wine collection of over 250 French wines, and a focus on seasonal produce and local suppliers, Chez Chloé aims to become a sustainable and distinctive addition to the gastronomic scene in Amsterdam.

2 minutes read

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Trends we spotted | Week 13

31-3-2026

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• Horecava is taking the next step in its culinary positioning with the arrival of the Gault&Millau Netherlands guide launch in Amsterdam.
• Speaking of April Fools’ jokes: BJ’s Restaurants is launching a bold Pizookie with a sweet-and-savory twist on April 1 — the ‘Sweet Heat Pepperoni Pizookie®’.
• Planet Hollywood has announced plans to open a large-scale resort, including hotels, a casino, and an entertainment complex, in Tbilisi.
• Travel and Tour World recently published its list of the 50 safest travel destinations for 2026. Due to geopolitical tensions, travelers are increasingly choosing stable countries with strong infrastructure and reliable systems. Find out where the Netherlands ranks!
• Anantara Ubud Bali Resort has recently launched an initiative to release the endangered Bali starling (a bird species) into the jungle. The first two pairs will be released on Earth Day.
• Grubhub is launching a pilot program for drone delivery by Dexa at Wonder in Green Brook, New Jersey.
• NH Collection Maldives Reethi Resort, in collaboration with Planteray Rum, has completed the world’s first certified underwater rum aging process.
• This week, among others: we spotted  ‘Wearable Cones’ on Instagram, handy for the ice cream season? And a funny April Fools’ post by the Nuttington Post about ‘McSushi’.

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At Otomat on the menu this spring | ‘You’ve Got The L’Oeuf’ pizza or egg benedict pizza and pitchers of spritz

27-3-2026

Spring is just around the corner, and at Otomat that means a fresh update to the menu, with new dishes and a brand-new look. From 25 March 2026, Otomat is introducing a new spring menu featuring lighter flavours, new vegetarian options, such as the ‘You’ve Got The L’Oeuf’ pizza (aka Egg Benedict pizza) and spritz pitchers, as well as a few surprising twists on classics.

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