Three inhabitants from New York took the initiative to get a swimming pool in the Hudson river. The ‘+Pool’ is for every New Yorker and combines different uses of a swimming pool. The concept of a swimming pool isn’t new. Last year swimming pool ‘Bad Buiten’ opened in the Amstel river (Amsterdam). The unique feature about the +Pool, is that the initiators want to filter the water from the Hudson river itself and are going to finance the project by crowdfunding.
Juice bar Shakies introduced frozen yogurt in 4 different locations on train stations; on Amsterdam Central, Amsterdam Amstel, Leiden and Eindhoven train station. The frozen yogurt is made of organic yogurt and will be served with several fruit toppings. Next to the frozen yogurt, Shakies introduced breakfast shakes and salades as well. Untill the 11th of July you can try free samples of the new products.
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On the 11th of June, the first Dutch Smart City Chase took place in Amsterdam. During this existing sports event, teams of 2 have to fulfill several missions all over the city, by using the internet, public transportation, friends and strangers. The first Smart City Chase took place in 2003 in Canada and became a great success.
The Dutch location based marketing is thriving. After the introduction of Repudo it’s now Roamler that launches an app for location based messages. Members of this community can earn money and points with the assessment of products, filling in checklists or writing reviews. Heineken uses the app to check the presentation of their Coolcan in the supermarkets this summer. The City of Amsterdam asks members to send in nice graffiti and has included several other assignments around the theme ‘a green environment’. The app is now available for a select group of 500 people.
Having a nice ‘old school’ evening with fellow artists; that is the idea behind Slideluck Potshows. This event has come over from the United States and refers to ‘slideshows’ and ‘potlucks’; watching photo’s while eating homemade dinners. In June, the first Slideluck Potshow took place in Amsterdam. Over 200 people showed interest. The next event will take place in October.
The Amsterdam Okura Hotel developed an app for her guests. Through this app, the guests can contact the concierge, read the blog of Onno Kokmeijer (the chef of the restaurant), can collect suggestions for city trips en can even compose a jetlag program. This app is free of charge and available in the Apple iTunes store. A nice example of increasing the hotel service!
“Rollende keukens” or ‘Rolling Kitchen’ is a concept where music, food and beverages meet and are served from mobile kitchens. This event takes place from the 2nd untill the 5th of June at the Culturepark Westergasfabriek in Amsterdam. From haute cuisine stands to excentric pizzamakers or a barbecue motorhome, it can all be seen here. Entry is free of charge.
Students of the university of Amsterdam introduced the “boterhamvis”; thin slices of white fish as sandwichspread. It is healthier than most of the meat slices and it might be cheaper.
A tram from 1927 is the new decor for the lunchroom ‘De Amsterdamsche Tram’ near the Amsterdam Sloterdijk station. The lunchroom wil open its doors the 11th of March.
The Bottle is a smart arlternative for plastic bottles. Water you drink from this bottle is purified by an ingenious carbonfilter. Through this filter chlorine, lime and organic bacteria will disappear from the water. The Bobble is available at € 11.95 at the Bijenkorf and Schiphol Amsterdam Airport.
Approachable inspiration, trends and highlights from 2025 that can be easily applied to your own business in 2026. A whitepaper to scroll through when you read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
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