McDonald’s billboard game for free food
Try to make a picture of McDonald’s products, which fly by rapidly across the billboard. If your succesful, show your picture to the nearest McDonalds and get your product for free.
Try to make a picture of McDonald’s products, which fly by rapidly across the billboard. If your succesful, show your picture to the nearest McDonalds and get your product for free.
On St. Patrick’s Day, March 27th, the Chicago River turned green. McDonald’s did spill an “artful mint milkshake” into the water.
McDonald’s has a new burger since March 2nd: The Dutch Deluxe. Research showed that guests increasingly value the bun, and therefore the burger has a wheatbun. Check out the ad on Youtube!
Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.
McDonalds is committed to the real Dutch winterfeeling. The Dutch Winter Weeks started in Sneek. People with skates around the neck were given a free burger. For a period of six weeks the menu holds genuine winterproducts. In addition, the guests are given an opportunity to win ‘winter‘ in their own street (www.wineenwinter.nl). For two days the street will be transformed in a winter setting.
For years, anime fans have been making McDonald’s-inspired ‘WcDonald’s’ restaurants a part of anime’s most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald’s will make the move from fiction to real life. Beginning Feb. 26 in more than 30 global markets, they’re building on their fans’ vision and imagination by unleashing this universe in their restaurants and beyond, with a new sauce, manga-inspired packaging, episodic shorts and so much more.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Back in the spotlight is Hamburglar, he is stepping up his burger-stealing game – this time, with a new trick up his black-and-white striped sleeve. Introducing the Burgercuda, Hamburglar’s never-before-seen getaway car. With the help of the custom 1970 Plymouth Barracuda, he’s making his way coast-to-coast in an attempt at the ultimate burger-stealing heist. That’s where fans come in: spot the car and scan the vehicle’s code to get rewarded with an Arch Card – plus Hamburglar-inspired swag* – so you can try the delicious new burgers at your local McDonald’s (before the Hamburglar does). And whether you spy our mischievous friend or not, fans everywhere can enter to win FREE McDonald’s burgers for a year by visiting SpotHamburglar.com**.
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
Enjoy reading!
Is your mailbox also filled with a flood of ‘Black Friday’ deals? Your social media feeds and the internet probably as well. However, there are very few ‘Black Friday’ deals from restaurants and hotels among them. Too bad! We have searched for some examples of how, as marketing for restaurants and hotels, you and your guests can benefit from real ‘Black Friday’ deals.