McDonald’s billboard game for free food

8-5-2010

Try to make a picture of McDonald’s products, which fly by rapidly across the billboard. If your succesful, show your picture to the nearest McDonalds and get your product for free.

McDonald’s celebrates St. Patrick Day

3-4-2010

On St. Patrick’s Day, March 27th,  the Chicago River turned green. McDonald’s did spill an “artful mint milkshake” into the water.

McDonald’s introduces Dutch burger

5-3-2010

McDonald’s has a new burger since March 2nd: The Dutch Deluxe. Research showed that guests increasingly value the bun, and therefore the burger has a wheatbun. Check out the ad on Youtube!

McDonald’s ‘Easy order service’

21-2-2010

Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.

McDonald’s Frisian style

22-1-2010

McDonalds is committed to the real Dutch winterfeeling. The Dutch Winter Weeks started in Sneek. People with skates around the neck were given a free burger. For a period of six weeks the menu holds genuine winterproducts. In addition, the guests are given an opportunity to win ‘winter‘ in their own street (www.wineenwinter.nl). For two days the street will be transformed in a winter setting.

Welcome to WcDonald’s!

23-2-2024

For years, anime fans have been making McDonald’s-inspired ‘WcDonald’s’ restaurants a part of anime’s most memorable movies and shows. Now, in collaboration with some of the biggest names in anime, WcDonald’s will make the move from fiction to real life. Beginning Feb. 26 in more than 30 global markets, they’re building on their fans’ vision and imagination by unleashing this universe in their restaurants and beyond, with a new sauce, manga-inspired packaging, episodic shorts and so much more.

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Trends we spotted | Week 06

12-2-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• New ‘cathedral of fried chicken’ – restaurant COQODAQ – opened in New York. Great design!
• Clean the World is celebrating 15 years of making the world a better place with sustainable recycling solutions for the hospitality industry.
• From February 29^th to March 3^rd, IKEA will take over 28 Rue de Lappe close to Paris’s Bastille to celebrate the exhibition IKEA+, that will take place during Paris Fashion Week.
• McDonald’s restrooms in Japan have cleaning devices for phones, the WOSH of Wota.
• Stayokay is the first hostel chain in the world to switch completely to bamboo toilet paper from The Good Roll.
• Hobart’s Single Cup Washer allows one reusable cup to be washed in an energy-efficient and hygienic way.
• Exceptional bucket list locations of McDonald’s including the McSki and a beautiful location in Porto.
• 5 new dishes at THE BUTCHER restaurant chain in Amsterdam in collaboration with Frites Atelier.

Enjoy reading!

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Hamburglar hits the road for ‘America’s Most Wanted Burgers’

2-2-2024

Back in the spotlight is Hamburglar, he is stepping up his burger-stealing game – this time, with a new trick up his black-and-white striped sleeve. Introducing the Burgercuda, Hamburglar’s never-before-seen getaway car. With the help of the custom 1970 Plymouth Barracuda, he’s making his way coast-to-coast in an attempt at the ultimate burger-stealing heist. That’s where fans come in: spot the car and scan the vehicle’s code to get rewarded with an Arch Card – plus Hamburglar-inspired swag* – so you can try the delicious new burgers at your local McDonald’s (before the Hamburglar does). And whether you spy our mischievous friend or not, fans everywhere can enter to win FREE McDonald’s burgers for a year by visiting SpotHamburglar.com**.

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Trends we spotted | Week 04

29-1-2024

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

• The McDonald’s All American Games return to Houston this April.
• A new year and a new PIZOOKIE® at BJ’s Restaurant & Brewhouse®, based on a cinnamon roll.
• A bouquet of ice cream spotted in an ice cream / Bonsai tree shop in Kyoto, Japan.
• Bram ladage, a famous snack bar chain in and around Rotterdam, hands out free ‘Brammetjes’ again this Valentine’s Day.
• For the lovers of strong coffee, an Italian Iced Coffee recipe.
• Spotted in a Starbucks in Thailand, a special coffee machine to prepare coffees.
• ‘Beauty in and out’ at the ‘48 Collagen Café’ in Paris, it is opening this summer!
• Ruby Hotels opened their first hotel in Stuttgart, Ruby Hanna Hotel & Bar.
• And the floating +POOL is opening this summer in the East River in New York City.

Enjoy reading!

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Is your restaurant or hotel offering a ‘Black Friday’ deal?

21-11-2023

Is your mailbox also filled with a flood of ‘Black Friday’ deals? Your social media feeds and the internet probably as well. However, there are very few ‘Black Friday’ deals from restaurants and hotels among them. Too bad! We have searched for some examples of how, as marketing for  restaurants and hotels, you and your guests can benefit from real ‘Black Friday’ deals.

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