Spiderman as window cleaner
24-2-2010
Just before the opening of the new Mövenpick Hotel in Dubai, the hotel used a special window cleaner: Spiderman.
Nice marketing idea by icecreamshop
24-2-2010
A Korean icecream shop has created a playful action for his 37th anniversary. On the paper packaging of the ice cream cones is a image of a head, making the ice cream the hair of the head. The inside of the package contained a coupon for a haircut.
Online marketplace voor hotels and restaurants
23-2-2010
The site www.horecavoorhoreca.nl is a Dutch online marketplace for hotels, restaurants and catering entrepreneurs. Here anything can be offered, from inventory to ingredients.
Diva popcorn
23-2-2010
The times when popcorn was only sweet or salt are over. Popcorn Diva is available with pesto flavor, balsamic vinegar flavor and red pepper flavor. With this popcorn a visit to the cinema is almost a culinary experience.
Edible crayons
22-2-2010
These crayons are made from edible seeds, dried fruits and other healthy ingredients. The color of the crayon corresponds with the ingredients used. So you don’t have to worry when a child puts a crayon in his or her mouth!
Air purifying LED-lightbulbs
22-2-2010
This new LED lamp is economical, environmentally friendly and purifies the air. Dust, smoke and dust mites are all absorbed by the lamp.
McDonald’s ‘Easy order service’
21-2-2010
Schiphol Amsterdam Airport in The Netherlands is the first airport in Europe that has two ordering colums at the McDonald’s Restaurant in Lounge 3 (behind the passport check). Guests can use a touchscreen for their orders and pay by debit or credit card.
Sportsbeer
21-2-2010
Sportbrands and beer are not often related. Puma however, launches a special “Unity beer” with the upcoming world cup in South Africa in Mind.
Advertisement on beerpints
21-2-2010
The Hamburger Inn in Ohio has found a creative way to generate additional income. Both the glassware and the menus contain ads from local businesses.
Restaurant for sale?
21-2-2010
Restaurant Klein Paardenburg in Ouderkerk aan de Amstel caused a stir by sending a mailing with the picture above included. Many regular guests contacted the restaurant immediately to ask if the restaurant was for sale. It was a promotional stunt, in cooperation with a real estate broker offering 3 -, 4 – and 5 – course menus. The restaurant itself was ofcourse not for sale.The stunt was created by Lennert Rietveld, Van Spronsen & Partners horeca-advies.
Anti-hangover drink
20-2-2010
After 6 years of research they finally developed an anti-hangover drink. The contents of the 3cl bottle temper the hangover. The ingredients of the drink are a combination of several herbal extracts, with pear flavor. These herbs are known for their detoxifying effect. It should work approximately 45 minutes after consumption.
Vin service
20-2-2010
Vin Service is a delivery service in Leeuwarden, The Netherlands, for chilled beer, wine, soft drinks, chips and liquor. They also rent out party tents, BBQ’s and DVD players. They are open from Wednesday through Saturday from 8:00 p.m. to 1:00 and Sunday from 8:00 p.m. to 0:00. To create name recognition, they did most of their promotion through the social network Hyves.
Floating office
20-2-2010
In The Netherlands it’s not uncommon to live on water. The British company Space Water may even have based there H2Office on it . This floating office is suitable for two people, and can be placed in most ports. This creates opportunities for ports that are just not deep enough for most boats.
New KLM Economy Class seats
19-2-2010
KLM Royal Dutch Airlines introduced new seats in the economy class with a remarkable marketing campaign. The posters show passengers whithout seats, as if they are floating.
Restaurantweek during the winter in Boston
19-2-2010
Last March in Boston a “winter” restaurantweek was organised. This restaurantweek wasn’t only meant to eat out good and cheap, one could get discount for cinema- or theatretickets as well.
Norms, social media commercial
19-2-2010
Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.
The Dutch "Beter Boerenbed" now on Youtube and Hyves
18-2-2010
The Dutch ‘Beter Boerenbed’ is for guests seeking quality on a small scale, for whom the experience itself is most important. It is a very comfortable and spacious tent. The tents at farmersground are CO2 neutral (no electricity, no gas). You have to heat the bath, shower and sauna yourself, of course with a clear instruction.
Coffee-inhalor
18-2-2010
Instead of the ‘Choco inhaler’, David Edwards,of French designstudio Le Laboratoire, made a ‘Coffee inhaler. A shot of caffeine without taking a sip.
Macaron lolly-pops
18-2-2010
We did not yet spot macarons on a stick.
Coca Cola focuses on social media
17-2-2010
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
Environmental friendly outdoor showers
17-2-2010
These modern outdoor showers heat water by using solar energy. The only thing needed is a water pipe and the shower provides hot water.
Watching the sunset from a container
17-2-2010
In South Korea they made an observation-point from old shipping containers to enjoy the sunset. Another creative way to use old containers.
A Piagge Ape as winebar
17-2-2010
This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.
Support a number of charities all at once
16-2-2010
Givv is a website where you can specify which charity you want to support and also the amount you want to donate per month. Givv writes off the monthly total and divides it between the different charities. If you want terminate your donations all at once, Givv will arrange that for you.
Hotels in fashion
16-2-2010
W Hotels is the first hotel group to hire a fashion director. Amanda Ross is assigned to design the staff uniforms and the interior of the hotel. She has worked for renowned designers like Julien Macdonald and Dennis Basso, and styled the American TV series Lipstick Jungle.
