Trends we spotted | Week 28

14-7-2025

  • The Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant AwardsThe Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant Awards
  • Trends we spotted
  • Open-air cinema at the terrace of WOLF Food Market in AntwerpOpen-air cinema at the terrace of WOLF Food Market in Antwerp
  • Open-air cinema at the terrace of WOLF Food Market in AntwerpOpen-air cinema at the terrace of WOLF Food Market in Antwerp
  • McRaclette burger with chicken by McDonald's SwitzerlandMcRaclette burger with chicken by McDonald's Switzerland
  • The Aussie Jawssie cocktail and the Sharky Temple return at Outback Steakhouse locationsThe Aussie Jawssie cocktail and the Sharky Temple return at Outback Steakhouse locations
  • Making a cruise - with the saved amount of the Bucketlist programme of IHCPMaking a cruise - with the saved amount of the Bucketlist programme of IHCP
  • Nazuna Inc in Kyoto - experienced-based recruitment model ‘Stay first, then interview’Nazuna Inc in Kyoto - experienced-based recruitment model ‘Stay first, then interview’
  • The Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant AwardsThe Lobby in Amsterdam - two Wine Spectator’s 2025 Restaurant Awards
  • Trends we spotted
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • Nazuna Inc. which operates friendly, luxurious machiya inns in Kyoto, has launched a new experienced-based recruitment model: ‘Stay first, then interview’. An inspiring approach?
  • Wouldn’t it be great to have a cookies ATM at your favourite bakery? In Darwin, Australia The Cookie Lab has just that: its very own Cookies ATM.
  • The Lobby in Amsterdam has once again affirmed its status as a top wine destination, earning two Wine Spectator’s 2025 Restaurant Awards and they start Cork-Free Mondays.
  •  Using local events in your marketing strategy is a classic tactic. The Ivy Collection gives us with a great example with their Centre Court Melting Bombe during Wimbledon.
  • As of July 1st, McDonald’s Switzerland has introduced a new twist on their iconic McRaclette burger: a chicken version.
  • The Aussie Jawssie cocktail and the Sharky Temple mocktail are back at Outback Steakhouse locations across the US. We love the names and the presentation!
  • Check out this interesting on QSR Magazine about KFC’s bold new brand: Saucy by KFC is shaking up the fast food world.
  • At International Hotel Capital Partners (IHCP), employees can save for personal dreams through their innovative Bucketlist Programme. Here is a great example of how it works.
  • On Thursday, July 17, the terrace of WOLF Food Market in Antwerp will once again transform into an open-air cinema. Expect a screening of the movie Pulp Fiction, a Campari Spritz and an exclusive live BBQ by Rambo.

 Enjoy reading!

read more

ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events

11-7-2025

  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  • ProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global eventsProVeg launched ‘Future Plates’ | A catering guide to inspire more plant-based meals at global events
  1. 1
  2. 2
  3. 3

Last month, ProVeg International released Future Plates, a new catering guide designed to help large-scale events offer more plant-based food options. Launched during the UN’s climate conference in Bonn, the guide includes best practices, inspiring case studies, and flavourful recipes like jackfruit tuna salad, shepherd’s pie, chickpea curry, French bean casserole, and more.

2 minutes read

read more

Celebrate National French Fry Day with the latest snacking trend | Fry Bags

11-7-2025

  • Fry Bags inspiration brought by...Fry Bags inspiration brought by...
  • Fry Bags for National Fry DayFry Bags for National Fry Day
  • Fry Bags inspiration brought by...Fry Bags inspiration brought by...
  • Fry Bags for National Fry DayFry Bags for National Fry Day
  1. 1
  2. 2

In our weekly trend letters, we always highlight upcoming national and international food-related days, listed a few weeks in advance. You can subscribe here. Today, July 11, it’s National French Fry Day, and we’ve spotted great inspiration for snack bars and fries brands: Fry Bags. In short: Fries + Spices = Shake, Rip, and Dig In. Sounds like a trend we can also appreciate in the Netherlands!

1 minute read

read more

New Summer Drinks | Will we also go for a Sarti Spritz, a Matchatini or a Spicy Sauvy B?

8-7-2025

  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap
  • The Matcha Martini by Shin in RotterdamThe Matcha Martini by Shin in Rotterdam
  • The Kaiken Disobedience by Kaiken WineryThe Kaiken Disobedience by Kaiken Winery
  • Hard Seltzers, Hard Lemonades en Hard Iced Teas by GiGHard Seltzers, Hard Lemonades en Hard Iced Teas by GiG
  • Established Sparkling Tea Magnolia has everything, but alcoholEstablished Sparkling Tea Magnolia has everything, but alcohol
  • De Montes Outer Limits Albariño by Montes WinesDe Montes Outer Limits Albariño by Montes Wines
  • 0.0 beer by Heineken also available on tap0.0 beer by Heineken also available on tap
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and white wine remain favourites. Still, we’re seeing some new developments, both here in the Netherlands and around the world. Hard seltzers have firmly established themselves here in the Netherlands, especially at festivals, and alcohol-free beer is becoming increasingly popular. We’re curious whether summer drinks like the Sarti Spritz, the Matchatini, Osan Drinks, Established, and wines such as Kaiken Disobedience from Argentina will become more common. We do have our doubts about the Spicy Sauvy B, but luckily, the choice is yours!

3 minutes read read more

Catalonia, the best gastronomy in the world | Campaign by the Generalitat de Catalunya

7-7-2025

  • Around one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau CarbonellAround one hundred Michelin-starred chefs and traditional cuisine chefs vindicate Catalonia as the region with the best gastronomy in the world. Photo credit: Arnau Carbonell

When you’re travelling to the Spanish region of Catalonia this summer and you’re a foodie – check out all 62 Michelin-starred restaurants in the region. Three of these are ranked among the best in the world. Catalonia aims to reinforce its leadership as a preeminent culinary destination in Europe and globally. Around one hundred Michelin-starred chefs and traditional cuisine chefs are uniting behind the message: ‘Catalonia, the best gastronomy in the world.’

2 minutes read

read more

Trends we spotted | Week 27

4-7-2025

  • the hotel brand ibis expands with new hotels across Europethe hotel brand ibis expands with new hotels across Europe
  • Trends we spotted
  • 30 x Hilton Herring Party in Amsterdam30 x Hilton Herring Party in Amsterdam
  • ampaign by Stayokay Hostels - This is not a hostel!Campaign by Stayokay Hostels - This is not a hostel!
  • Skycooler - Smart cooling for every terrace or eventSkycooler - Smart cooling for every terrace or event
  • Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.Airbnb is official partner of the Tour de France, with a meet and greet with Mark Cavendish for example.
  • RimRock Banff Emblems Collection - part of the new luxury brand by AccorRimRock Banff Emblems Collection - part of the new luxury brand by Accor
  • the hotel brand ibis expands with new hotels across Europethe hotel brand ibis expands with new hotels across Europe
  • Trends we spotted
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • It’s a Dutch tradition, herring parties to celebrate ‘Hollandse Nieuwe’! This year for the for the 30th time, the Hilton Amsterdam received the first keg by fishmonger Jan van As.
  • Chef René Redzepi and the team behind restaurant Noma are heading to Los Angeles in 2026.
  • Airbnb is official partner of the Tour de France till 2027 and will offer unique experiences to enjoy the Grande Boucle and the communities surrounding the route.
  • Dutch hostel chain Stayokay has launched a playful new campaign: ‘This is not a hostel!’
  • With rising temperatures, cooling becomes increasingly important. Skycooler provides a refreshing solution for terraces, sports facilities, events, and smaller indoor spaces.
  • Hotel brand ibis continues its European expansion, with recent openings in Belgium, Spain, Estonia, Germany, and upcoming locations in Poland and Hungary. The brand now boasts over 2,500 hotels worldwide.
  • Thai street food brand Kaimug is the first restaurant in Germany to introduce a robot chef: the Omni by Botinkit.
  • At their recent Leadership Experience event, Starbucks announced their first generative-AI powered solution, Green Dot Assist. This system will support their baristas and other green apron partners.
  • Accor’s newest luxury brand, Emblems Collection, blends a storied legacy with a visionary redesign. Fiftheen hotels are in the pipeline, including Rimrock Banff, Lucknam Park Hotel & Spa near Bath in the UK and the Elatos Resort in Greece.

Enjoy reading!

read more

Poké Perfect launches limited edition Kesbeke Bowl

3-7-2025

  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  • Poké Perfect lanceert limited edition Kesbeke BowlPoké Perfect lanceert limited edition Kesbeke Bowl
  1. 1
  2. 2

As of today, July 3, the new Kesbeke Bowl is available for a limited time at all Poké Perfect locations. This special is the result of a flavourful collaboration with Kesbeke, where pickles take center stage rather than serving as a mere side.

2 minutes read

read more

Young entrepreneurs & new locations | Le Smash, Elysianne and Beau

1-7-2025

  • Creole fine dining in Amsterdam - restaurant Elysianne
  • Le Smash opened on the Steenstraat 12 in LeidenLe Smash opened on the Steenstraat 12 in Leiden
  • Le Smash opened on the Steenstraat 12 in LeidenLe Smash opened on the Steenstraat 12 in Leiden
  • Le Smash opened on the Steenstraat 12 in LeidenLe Smash opened on the Steenstraat 12 in Leiden
  • Le Smash opened on the Steenstraat 12 in LeidenLe Smash opened on the Steenstraat 12 in Leiden
  • Render of the new restaurant Beau in RotterdamRender of the new restaurant Beau in Rotterdam
  • Creole fine dining in Amsterdam - restaurant Elysianne
  • Creole fine dining in Amsterdam - restaurant Elysianne
  • Creole fine dining in Amsterdam - restaurant Elysianne
  • Le Smash opened on the Steenstraat 12 in LeidenLe Smash opened on the Steenstraat 12 in Leiden
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8

Every day we spot fun and exciting new concepts. This week: a new Le Smash location in Leiden, restaurant Elysianne in Amsterdam, and Beau in Rotterdam.

Le Smash recently opened its eighth location in the Netherlands at Steenstraat 12 in Leiden. Meanwhile, the ninth location has also already opened in Groningen. Early 2025, restaurant Elysianne opened its doors at Ruysdaelstraat 48 in Amsterdam. Chef Matt Pace and his team serve refined versions of classic Creole dishes from Louisiana. And this Saturday, July 5, Beau will open at Stadhuisplein 23 in Rotterdam—a place to dine, experience, and linger.

We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.

2 minutes read

read more

Michelin-starred restaurant Onder de Linden embarks on a new path| Even more local, sustainable and affordable

1-7-2025

  • Herberg Onder de Linden in Aduard - the kitchen tablesHerberg Onder de Linden in Aduard - the kitchen tables
  • Herberg Onder de Linden - chef Steven Klein NijenhuisHerberg Onder de Linden - chef Steven Klein Nijenhuis
  • Herberg Onder de Linden in Aduard - exteriorHerberg Onder de Linden in Aduard - exterior
  • Herberg Onder de Linden in Aduard - interiorHerberg Onder de Linden in Aduard - interior
  • Herberg Onder de Linden - asperges & forelHerberg Onder de Linden - asperges & forel
  • Herberg Onder de Linden - chef Steven Klein NijenhuisHerberg Onder de Linden - chef Steven Klein Nijenhuis
  • Herberg Onder de Linden - interior suiteHerberg Onder de Linden - interior suite
  • Herberg Onder de Linden in Aduard - interior suite 2Herberg Onder de Linden in Aduard - interior suite 2
  • Herberg Onder de Linden in Aduard - the kitchen tablesHerberg Onder de Linden in Aduard - the kitchen tables
  • Herberg Onder de Linden - chef Steven Klein NijenhuisHerberg Onder de Linden - chef Steven Klein Nijenhuis
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8

Herberg Onder de Linden, located in the village of Aduard in Groningen (in the north of the Netherlands), is becoming even more local and accessible. The Michelin-starred restaurant (*), owned by chef Steven Klein Nijenhuis, is eliminating nearly all ingredients sourced from afar. In addition, the menu now includes an attractively priced three-course option, and two new luxury suites have been added, bringing the total number of guest rooms to six.

3 minutes read

read more

Trends we spotted | Week 26

27-6-2025

  • Ruby Group announces its first hotel in Greece - image Ruby FlorenceRuby Group announces its first hotel in Greece - image Ruby Florence
  • Trends we spotted
  • Accor Nederland is official partners of WorldPride 2026 credits Chantalle LaurentAccor Nederland is official partner of WorldPride 2026 credits Chantalle Laurent
  • J Hotel Shanghai Tower is atop the tallest skyscraper in China and third-tallest in the worldJ Hotel Shanghai Tower is atop the tallest skyscraper in China and third-tallest in the world
  • Lil McDonald's Happy Meal in the USLil McDonald's Happy Meal in the US
  • Color-inspired cocktail menu - LuminAir X Lynn SpoorColor-inspired cocktail menu - LuminAir X Lynn Spoor
  • Safety Sneakers by RedbrickSafety Sneakers by Redbrick
  • Ruby Group announces its first hotel in Greece - image Ruby FlorenceRuby Group announces its first hotel in Greece - image Ruby Florence
  • Trends we spotted
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  •  Spotted on Instagram: a bitterballen claw machine! Our ‘bitterballen’ would probably be cold by the time we manage to grab one.😉 Found at DUS in Utrecht.
  • Also spotted on Instagram: a fun way to serve ice cream – Zoo Ice Cream by BoBa in Barcelona!
  • Also via Instagram: the Tuna Fight Club – a spectacular dining experience at Notting Hill Fish + Meat Shop.
  • Accor Netherlands has been named the official hotel partner of WorldPride 2026 in Amsterdam, taking place from July 25 to August 8, 2025.
  • LuminAir, the bar above Amsterdam launches The Menu of Colors, a new cocktail menu inspired by prismatic colors. Artist Lynn Spoor created a matching artwork.
  • Starting July 1, fans in the U.S. can take home a tiny piece of McDonald’s with one of 21 mini toys from the Lil McDonald’s Happy Meal.
  • J Hotel Shanghai Tower is located at the top of China’s tallest skyscraper and the third-highest in the world.
  • The Ruby Group will open its first Greek hotel in 2027, right in the heart of Athens, near Omonia Square.
  • Redbrick is known for its iconic Safety Sneakers: sturdy work shoes with the look of casual sneakers. A completely renewed collection is now available.

Enjoy reading!

read more

Copitas | Ostend celebrates Mexican Spirits at a unique festival

26-6-2025

  • Copitas - Portret Stijn (l) © Nick Decombel en Jeroen (r) © Robin FasseurCopitas - Portret Stijn (l) © Nick Decombel en Jeroen (r) © Robin Fasseur
  • Copitas - the first Mexican Spirits festival in Belgium on September 28th.Copitas - the first Mexican Spirits festival in Belgium on September 28th.
  • Copitas - the first Mexican Spirits festival in Belgium on September 28th.Copitas - the first Mexican Spirits festival in Belgium on September 28th.
  • Copitas - Portret Stijn (l) © Nick Decombel en Jeroen (r) © Robin FasseurCopitas - Portret Stijn (l) © Nick Decombel en Jeroen (r) © Robin Fasseur
  • Copitas - the first Mexican Spirits festival in Belgium on September 28th.Copitas - the first Mexican Spirits festival in Belgium on September 28th.
  1. 1
  2. 2
  3. 3

On Sunday, September 28, 2025, Ostend will host a first: Belgium’s very own festival dedicated to Mexican spirits. Copitas — Spanish for “little glasses” — celebrates the richness and complexity of Mexican drinks like tequila, mezcal, rum, whisky, and gin. Founders Stijn Deschacht, Jeroen Van Dyck, and a group of agave ambassadors from around the world invite the Belgian public to taste, learn, and enjoy artisanal spirits full of story, terroir, and tradition. Tastings will be paired with Mexican-inspired food.

2 minutes read

read more

Trends we spotted | Week 25

23-6-2025

  • CuliQuiz Top 100CuliQuiz Top 100
  • Trends we spotted
  • INK Hotel will be PINK Hotel again during Pride AmsterdamINK Hotel will be PINK Hotel again during Pride Amsterdam
  • Frittenwerk opened in MünichFrittenwerk opened in Münich
  • Frittenwerk opened in MünichFrittenwerk opened in Münich
  • Visualisation Distillers Hotel Schiedam - credits AtelierRuimDenkersVisualisation Distillers Hotel Schiedam - credits AtelierRuimDenkers
  • Hospitality Pact lanceert Ontdek HospitalityHospitality Pact lanceert Ontdek Hospitality
  • CuliQuiz Top 100CuliQuiz Top 100
  • Trends we spotted
  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • INK Hotel Amsterdam is turning pink for the tenth time during Pride Amsterdam. This anniversary edition is titled ‘Ten Years of Reflection’. From July 24 through August 3, 2025, it’s called the PINK Hotel.
  • Distillers Hotel will bring new life to historic Schiedam distillery. Scheduled to open in 2026.
  • Last week Frittenwerk opened their first store in Münich, it’s their 45th store in Germany.
  • KYU NYC, a full-service restaurant, is aiming to shake up the New York City lunch scene with the launch of KYU Grab & Go, pick-up point: the window.
  • Another window opened in NYC: Buchette del Vino, the city’s first ‘Florentine Wine Window’.
  • We came across ‘The World’s First Sky Beach Club’ on Instagram. The location of the Tribe Sky Beach Club? Emsphere Mall in Bangkok, Thailand.
  • Inspiration for beach clubs: a Low Tide Golf Game. Looks like fun!
  • A great example of a fun little gesture of hospitality: the VIP #DogPerrignon service from SiSo Beach Mallorca.
  • The CuliQuiz Top 100 is a nationwide audience award created for and by the Dutch hospitality industry. Applications are open now and the winners will be announced during Gastvrij Rotterdam. Created together with the Week of Hospitality.
  • An event by Hospitality Pact marked the official launch of the new platform Discover Hospitality — the central hub of a national digital campaign designed to inspire young adults to pursue a career in hospitality in the Netherlands.

Enjoy reading!

read more

Doppio celebrates the start of summer with free caffè freddo on the longest day of the year

20-6-2025

  • Doppio serves free caffè freddo op June 21 between 2pm and 4pmDoppio serves free caffè freddo op June 21 between 2pm and 4pm

While the sun has already made many appearances, summer only officially begins on Saturday, June 21, the longest day of the year. With over sixteen hours of daylight, it’s the perfect time to kick off the summer season. Doppio Espresso is marking the occasion in true Italian style by treating guests to a free iced coffee: a refreshing caffè freddo, made just like in Italy. From 2:00 PM to 4:00 PM, all Doppio locations in the Netherlands will offer a free cool coffee moment.

The weather forecast is really Italian —so we think they can expect long lines!

1 minute read

read more

‘Camp Unwritten’ | Glamping meets storytelling by World of Hyatt

19-6-2025

  • Under Canvas Great Smoky MountainsUnder Canvas Great Smoky Mountains
  • Under Canvas Columbia River GorgeUnder Canvas Columbia River Gorge
  • Under Canvas Great Smoky MountainsUnder Canvas Great Smoky Mountains
  1. 1
  2. 2
  3. 3

This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure that invites guests to become the main character of their own summer tale. Think cozy fireside reads, luxury tents, wide-open skies, and exclusive access to bestselling authors – all in breathtaking, off-the-grid settings.

2 minutes read

read more

Hyatt opens first Secrets resort in Aruba | Secrets Baby Beach Aruba

17-6-2025

  • Secrets Baby Beach Aruba - restaurant renderingSecrets Baby Beach Aruba - restaurant rendering
  • Secrets Baby Beach Aruba - front renderingSecrets Baby Beach Aruba - front rendering
  • Secrets Baby Beach Aruba - room renderingSecrets Baby Beach Aruba - room rendering
  • Secrets Baby Beach Aruba - restaurant renderingSecrets Baby Beach Aruba - restaurant rendering
  • Secrets Baby Beach Aruba - front renderingSecrets Baby Beach Aruba - front rendering
  1. 1
  2. 2
  3. 3

Hyatt is expanding its Inclusive Collection with the launch of Secrets Baby Beach Aruba – an adults-only, all-inclusive resort featuring 304 suites on the serene southeastern coast of Aruba. This is the first Inclusive Collection property on the island, located along the tranquil Baby Beach, known for its white coral sands and clear turquoise waters. Its proximity to the colorful town of San Nicolas – famous for its street murals – makes it ideal for travelers seeking both luxury and local culture. Other Hyatt hotels on Aruba are Hyatt Place Aruba Airport and Hyatt Regency Aruba Resort, Spa and Casino.

2 minutes read

read more

Bezoek horecatrends op