IKEA Skal app

27-12-2010

IKEA combines its product range of glasses, new year’s eve, social networks and mobile phones, in one iPhone application “IKEA Skal!”. Watch the video and see how it works!

IKEA comforts bus travelers

20-12-2010

 Ikea provided several bus stations in Paris with furniture. From 15 until the 21 of  December, 12 busy stations were equipped with benches, cabinets, lighting and decoration. People could comfortly wait for the bus.

Funny IKEA commercial

30-1-2010

 

Ikea has found a very clever way to publishe their new catalog. In a number of cinemas promotion teams projected the names and prices of IKEA products on screen. This happened two or three times in each movie, next to George Clooney and Cynthia Nixon (SATC). During the credits there was a referral to the IKEA catalog, which was also distributed afterwards.

 

Trends we spotted | Week 06

12-2-2024

  • Trends we spotted
  • 15 years - Clean the World15 years - Clean the World
  • IKEA - Fashion Week ParisIKEA - Fashion Week Paris
  • Stayokay X The Good RollStayokay X The Good Roll
  • THE BUTCHER X Frites Atelier - Back Ribs

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:

  • New ‘cathedral of fried chicken’ – restaurant COQODAQ – opened in New York. Great design!
  • Clean the World is celebrating 15 years of making the world a better place with sustainable recycling solutions for the hospitality industry.
  • From February 29th to March 3rd, IKEA will take over 28 Rue de Lappe close to Paris’s Bastille to celebrate the exhibition IKEA+, that will take place during Paris Fashion Week.
  • McDonald’s restrooms in Japan have cleaning devices for phones, the WOSH of Wota.
  • Stayokay is the first hostel chain in the world to switch completely to bamboo toilet paper from The Good Roll.
  • Hobart’s Single Cup Washer allows one reusable cup to be washed in an energy-efficient and hygienic way.
  • Exceptional bucket list locations of McDonald’s including the McSki and a beautiful location in Porto.
  • 5 new dishes at THE BUTCHER restaurant chain in Amsterdam in collaboration with Frites Atelier.

Enjoy reading!

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Veggie Weeks at Family with the ‘Autumn Burger’

2-10-2023

  • Veggie Weken bij Family met de nieuwe HerfstburgerVeggie Weken bij Family met de nieuwe Herfstburger

Family is a snackbar-restaurant formula known for its delicious burgers, fries specials and other tasty meals. It is a franchise formula of the formula house FHC Formulebeheer and Veggie Weeks will take place there in October. In line with the ongoing commitment to provide a suitable offering, they are introducing a ground-breaking veggie variant of the most talked-about burger in the Family range; the ‘Autumn Burger’ in Dutch ‘de Herstburger’.

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Ingka Centres confirms its ambitious plant-forward food hall Saluhall

18-9-2023

  • Ingka Centres will open plant-forward food hall Saluhall in San FranciscoIngka Centres will open plant-forward food hall Saluhall in San Francisco
  • Ingka Centres will open plant-forward food hall Saluhall in San FranciscoIngka Centres will open plant-forward food hall Saluhall in San Francisco

Ingka Centres (part of the Ingka Group, which also includes IKEA Retail and Ingka Investments) has recently announced its ambitious, plant-forward food hall Saluhall in San Francisco. This project is in collaboration with KERB, the renowned London food hall operator and small business incubator, and Claus Meyer, co-founder of the hugely-influential New Nordic Cuisine movement and entrepreneur behind multiple global community-focused culinary schools.

We are curious to see when the first plant-forward (80% plant-based) food hall will open in an IKEA in the Netherlands!

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Trends we spotted | Week 27

7-7-2023

  • Trends we spotted
  • Häagen-Dazs brings luxury to the yogurt aisle with the debut of ‘Cultured Crème’Häagen-Dazs brings luxury to the yogurt aisle with the debut of ‘Cultured Crème’
  • IKEA introduces their Plantdog in the NetherlandsIKEA introduces their Plantdog in the Netherlands
  • The Hard Lemonades by KETEL 1The Hard Lemonades by KETEL 1

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Kaspar Schmauser, a German, vegan food concept launched in 2021 and that is expanding in Germany. And IKEA introduced the plantdog in the Netherlands. The plantdog is cheaper than the chicken hot dog.  

Häagen-Dazs by General Mills brings luxury to the yogurt aisle in the USA with the debut of ‘Cultured Crème’. And according to a study New York state is the most vegan obsessed state.

We came across an article on wellness in hotels and they mentioned pickleball, a combination of tennis, badminton and ping pong. They even mentioned hotels and resorts opened pickleball courts. As its courts are smaller it might be a great sport for the sportive grey brigade who used to play tennis.

For those travelling to Paris this September, Big Mamma returns with its 100% street food festival at La Felicità! On September 16 and 17. And also in France: at Mérignac (near Bordeaux) the first dog pool, Mouille tes Pattes, opened. We love the idea!

Hell Energy is the world’s first AI created energy drink. And at restaurant THE DUCHESS you can enjoy a special, Instagrammable and enchanting scroppino. Check out their Instagram post!

KETEL 1 introduced their Hard Lemonades, ready to drink in the 2 flavors, strawberry & watermelon and lemon & lime.

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Trends we spotted | Week 9

4-3-2022

  • The Connaught GrillThe Connaught Grill
  • The Connaught GrillThe Connaught Grill
  • Trends we spotted

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

With this week links to articles about Deliveroo that opened its first real restaurant in London, Pizza Paradiso. Do you wonder why?

 The award ceremony of the World’s 50 Best Restaurants 2022 in July moves from Moscow to London. And Ikea opened its first city centre shopping mall in west London, Livar.

Also in London: the reopening of The Connaught Grill. Another opportunity to taste the cuisine of Jean-Georges Vongerichten. And European aparthotel operator Staycity has opened a new-build property at Germany’s Frankfurt Airport this month, its third opening in Germany, bringing its total apartment count up to 5,000 in 30 properties at 14 European destinations.

Being able to get a pizza from a vending machine 24/7: Resto’Clock currently installs about 30 vending machines per month in France and Belgium. We also came across BistroBox in Austria where you can pull a pizza from the machine within 2 minutes.

The #KentuckyFriedGivingChallenge in America is a good example of involving young guests in ‘a good cause’ via TIKTOK®. And in the field of sustainability, we came across the Norwegian material science company B’ZEOS. They are working with international companies to replace single-use plastics with seaweed-based alternatives.

Click on the title if you like to read the full article. Enjoy reading!

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Trends we spotted | Week 7

18-2-2022

  • Chef Chad Rosenthal's TiNDLE Picnic Chicken SandwichChef Chad Rosenthal's TiNDLE Picnic Chicken Sandwich
  • Denny's Las Vegas Wedding Chapel for Valentine's DayDenny's Las Vegas Wedding Chapel for Valentine's Day
  • Tasty by Greggs at Primark BirminghamTasty by Greggs at Primark Birmingham

At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’.

IKEA in the Netherlands is also tackling food waste together with Too Good To Go as are more European countries. And the ‘Tasty by Greggs’ Café opened in a Primark in Birmingham, they will also sell a limited-edition Greggs collection.

With this week links to articles about amongst others: some last Valentine’s Day inspiration from 2022 for 2023, we spotted a wedding chapel on Valentine’s Day at Denny’s in Las Vegas and Topo Chico Hard Seltzer sent your ex a cactus on this day.

August 25 a tribute to the Beatles will be held in the courtyard of the Musée de Montmartre in Paris, their Candlelight Open Air may inspire other museums. And for all Harry Potter fans, you can attend a pop-up dinner in a ‘Hogwarts’-like castle in France!

McDonald’s plans to operate a virtual restaurant online with home delivery, in the Metaverse! And the new Michelin Guide for the UK and Ireland 2022 is out! With a new three Michelin star restaurant – L’Enclume.

Next Gen Foods announced this week that its first product, TiNDLE is now available in a range of iconic restaurants across the East and West Coasts in some of the country’s leading “foodie” cities.

Click on the title if you like to read the full article. Enjoy reading!

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24 Karat Gold Turkey | Thanksgiving at Empire Steak House

24-11-2021

  • 24 Karat Gold Turkey - Thanksgiving at Empire Steak House

Empire Steak House in New York will surprise their guests this holiday season with a unique dish, the 24 Karat Gold Turkey! A traditional dish with a fancy twist.

We’ve seen the gold wrap marketing stunt on a regularly basis, the food is always astronomical priced, but they’re also always picked up locally and internationally for some free publicity. Especially if there is also charity associated with it. Quite recently we saw the ‘Golden Boy‘ of ‘De Daltons’ in Voorthuizen in the Netherlands, who raised 5.000 euros. This amount has been donated to the local Food Bank. We also wrote about a marketing stunt by Bubbledogs in London who gave away 100 golden hot dogs as a Christmas present, and whoever got one also got a small bottle of champagne. Last summer Chipotle packed their burritos in gold foil every time the USA won a golden medal at the summer Olympic Games.

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