The from origin in Amsterdam situated foodshop STACH, well known for their sustainable products and specialties from local suppliers, has opened a shop in shop formula in the Mercure Hotel Amsterdam City.
STACH, the Amsterdam foodshop, with sustainable to-go products and specialties from local suppliers has opened a shop in shop formula in the Mercure Hotel Amsterdam City. STACH is already owner of nine different shops, situated in Amsterdam, Utrecht & Overveen, the Netherlands. The new shop in the Mercure Hotel will be added to their portfolio.
Guests can choose in the new foodshop for local brewed beers, healthy bars, freshly baked biscuits, salades and take away meals. “Due to the changing needs of the customers it is important to develop concepts who meet these needs. STACH offers an unique and qualitative eat experience on an approachable level. STACH is thereby, just like Mercure, locally inspired, this makes the concept suitable for our promise; a unique experience inspired by the local environment”, says Ad Hoondert, the General Manager of the hotel.
Within a short amount of time the foodshop had already a lot of guests who were curious about the concept. The fresh salads and especially Dutch products like ‘stroopwafels’ are very popular. “The appearance of STACH does give the hotel lobby a complete new impulse. It creates an cosy environment, a reason for guests to stay longer in our bar and lobby. Also guests who are not staying in our hotel and people living nearby are welcome to make use of the STACH products. It creates a link between us and the local environment of the hotel”, says Ad.
Inspiration for craft beer bars, pubs and beer lovers: a scratch card filled with the beers for sale at your bar. Time for your regular guests to taste the craft beers you offer!
The idea of a scratch card was created at Brooklyn’s Pop Chart Lab. This company has recently made a checklist of 99 different types of draft beer with the ultimate goal to have drunk all of the beers on the list ;-).
The scratch card is divided into the two main categories of beer: ales and lagers. These categories are being divided into subcategories such as bock beer, wheat beer and lagers. A real challenge for the die-hard beer lovers to scratch the card as fast as possible.
We spotted this scratch card at Dutch Cowgirls and although the guys at Brooklyn’s Pop Chart Lab are mainly focused on the guests with this card, we think it could also be used within the hospitality industry. As owner of a bar or pub you could check if you’re able to develop a scratch card consisting of the beers you have on sale. Combine a good price with, for example, a free specialty beer and you create a solid piece of customer loyalty. In fact, try to contact one of your suppliers to arrange this.
Another possibility is to take a look at Brooklyn’s Pop Chart website. Here you will find an extensive range of wall decorations, wood carvings and products. How about a large wooden sign engraved about the interesting world of whisky? Or an information poster for your staff about wine?
Patrick Mulligan and Ben Gibson work together since 2010 with one single goal in mind: to render all of human experience in chart form. On their website you will find different wall decorations, wood carvings and products that are designed in a visually powerful way.
The Gelato Machine is an all in one ice machine. Suitable for preparing, conserving and presenting fresh Gelato (ice cream).
The Gelato Machine saves the ice cream makers a lot of operating and investing. First you needed a separated preparation kitchen, ice cream machine, freezing installation and refrigerator, but now you only need one device. The ice cream machine is fully digitally operated and pre-programmed so it easy to use.
Suitable for preparing, conserving and presenting of ice cream, frozen yogurt and sorbet ice. The Gelato Machine produces in about 15 minutes 2,5 kilos of one of the previously mentioned ice creams. When the ice cream has been prepared the machine automatically turns into the ‘saving mode’. It’s optional to use the Gelato Machine with the Movuz IceMobil, provided with a plate (IceTeppanyaki) of -30 degrees Celsius. This makes it possible to ‘stir fry’ the ice cream within seconds.
SVH master ice cream maker Theo Clevers uses the Gelato Machine. Horecatrends asked him why the machine is suitable for his ice cream shops: “In the ice cream world, the experience is also becoming more important. Costumers want to see, smell and taste how we prepare ice cream. The Gelato Machine gives us the opportunity to make ice cream at receptions and parties. It is an addition to the traditional ice cream cart. Live cooking, but with ice cream.”
During the December month, restaurant ‘Lot & de Walvis’ (Lot and the Whale) in Leiden had a ‘wish tree’ instead of a Christmas tree. The guests of the restaurant could write down their wish and hang it into the tree. The wish that will be carried out by Lot is chosen through Social Media.
Everyone knows them; a ‘wish tree’. Especially when you visited Utrecht last December you couldn’t have missed it. The ‘wish trees of Utrecht’ were put down on five different squares in the city in which the people could hang their wishes. The trees on the squares were getting decorated with many different wishes and some wishes were granted. This idea came from entrepreneur Sidney Rubens in order to promote the Knuss Winterfest in an original way.
It is also possible to apply a wish tree on a smaller scale. Guests of ‘Lot & de Walvis’ could write down their wish and hang it in the tree situated in the restaurant. Besides that, they involved their community on Facebook in the final decision for the best wish and managed to achieve a relatively large audience. The message in which the people could vote was shared, liked and received a lot of attention. Also the message with the announcement of the winner was popular with 132 likes. The power of Social Media!
‘Lot & de Walvis’ is a part of the Hospitality Group Leiden together with Van der Werff, La France, City Hall and The Bishop. The board consists of the brothers Richard and Wouter van Leeuwen and Rob van Wijnen. Wouter van Leeuwen and Rob van Wijnen are responsible for the hospitality companies in Leiden. Richard van Leeuwen focuses on the four Harbour Clubs based in Amsterdam, Rotterdam, Scheveningen and on Ibiza.
On 11 February Bram Ladage is opening ‘Bram’s, Gourmet Frites.’ At this new, international formula fries are prepared on a high culinary level and will be sold from a remarkable, black shipping container. The pilot store is going to be at the ‘Kop van Zuid’ in Rotterdam.
This new, international formula is going to be a worldwide standard for quality fries, says Bram Ladage partner Rocco Ladage. They are starting in Rotterdam but there is more and more demand from abroad. At the new concept ‘Bram’s, Gourmet Frites’ it’s about traditional preparation. The real Dutch potatoes from the Hoeksche Waard are cut into thick fries and prepared right in front of the costumers. Because these fries are so thick they absorb less fat and they also use oil with ‘good’ fats.
Together with Herman den Blijker, Bram Ladage developed five new stews: Pulled pork BBQ, Captain’s beef, Asian chicken stew, the vegetarian Truffle mushroom and Pumpkin veal stew. With these stews, fries will no longer be a ‘side dish’ but a full meal component.
Bram Ladage is a family company that’s originally from Rotterdam. But apart from Rotterdam they are getting more well known in Europe as well. Besides the formula Bram Ladage itself they also exploit BroodExpress, Ezprezzo, Ladage Events, Ladagerie and The Wold. With Bram’s they are taking the first step to go abroad.
The container is ideal for a franchise business; it will be delivered on location, it’s fully furnished and as franchisee you can start working immediately.
Leonie van Spronsen, lives and works in Paris and is infected with the foodiebug, in this blog she writes about Spoon & Stable by chef Gavin Kaysen. In particular about his ‘after hours specials’.
Fall 2014 Gavin Kaysen, former pupil of Chef Daniel Boulud in New York (restaurant Daniel**), took the jump back to Minneapolis, Minnesota where he originally came from and opened his first, own restaurant: Spoon & Stable. Since then the casual fine dining restaurants have been a grand success, being noticed from coast to coast in the USA.
Other than super fresh food, beautiful presentations and a great atmosphere there is something else that sets this restaurant apart; their ‘after hours special’.
This genius gimmick is what we would love every fine dining restaurant to do. Every day the restaurant features a ‘fancy fast food’-like dish that is only available at the bar and not before 22h30. This can be a creative bowl of ramen (Japanese noodle soup), duck-confit tacos, freshly made corn tortillas and basically any crazy/yum/exciting dish they can come up with.
There are so many reasons, first it makes your food accessible for many more people than it is now, without having to lower your dining room prices. Secondly the bar of your restaurant will be much more exciting, shooting up beverage sales. Third it gives your team a little bit of freedom to experiment a bit outside of the box. Gives them the opportunity to create and test all their crazy ideas. And last but certainly not least, it could help greatly in eliminating food waste.
Personally, I’m 25, live in Paris and infected with the foodiebug. I would love if some of the great Parisian chefs would open their minds to this idea. Imagine yourself, at a random Tuesday night, 22h30, having a cocktail and grabbing a grilled cheese reimagined by Alain Ducasse.. could it get any better?
Check out this video to get to know chef Gavin Kaysen. He spoke at the Terroir Talks in October 2015. It gives a clear insight in 17 minutes….
At the beginning of December Quaker Oats placed a pop-up vending machine at the train station of Antwerp, where travellers could order a free breakfast. This breakfast was prepared by two ‘robots’. We consider this a great example on how to pop-up and present your company in a positive way. Why don’t restaurants or deli’s use a pop-up location to present their food to the public?
Most people are very busy nowadays and skip breakfast regularly. Quaker Oats wants to do something about this and chose the train station of Antwerp to place the Quaker pop-up breakfast vending machine, Just as a metaphor of our busy lifestyle. The goal of this campaign? Have people acknowledge how important it is to start your day with a breakfast. And with Quaker this can be done very easy, quick and healthy!
By-passers were able to choose from two different recipes. These recipes changed every day and were created by well-known Belgium breakfast eaters. If the choice was made, you pushed the button and the two people dressed as robots prepared your breakfast, for free!
As we mentioned before, this is a nice way to present your product. Offering it for free always works of course, but for most hospitality companies this won’t always be easy to finance. But such a great pop-up location on a prominent spot might be worth considering, it will bring positive attention to your restaurant or lunchroom somewhere else in the city.
Tealeaves and Pantone are developing a new concept together: #PaletteForYourPalate. Ten different kinds of tea cocktails in Pantone colours!
Tealeaves collaborates with Pantone to develop the new project #PaletteForYourPalate. With ten different flavours of tea cocktails as the result. They have names such as ‘The Bold and the Blue’, ‘The Pink Monsoon’, and ‘Dreams of Sunset’. Merging expertise which results in a unique product, tea and Pantone colours. Their goal is to show how big the impact of colour on products can be. These tea cocktails aren’t just tasteful and aromatic but also a ‘feast for the eyes’.
Tealeaves x Pantone approached over 30 different mixologists and world-class chefs from across North America to come up with cocktails that followed the aforementioned themes. For over 20 years Tealeaves has been recognized as the leading luxury tea blender of choice for luxurious hotels and restaurants worldwide. Tealeaves understands that ‘the first taste is with the eyes’.
Tealeaves x Pantone reached out to Nike and nail polish manufacturer OPI, to get inspired by their way of using colour. Both manufacturers understand what colour can do with a product.
The project Tealeaves x Pantone: #PaletteForYourPalate has an online exhibition where you can check out the cocktails.
In previous articles we wrote about experiments of Pantone. For example the Pantone Café in Monaco and Pantone Hotel in Brussels.
Fortnum & Mason sell luxurious airplane meals to go. Hamperlings are pre made packages that vary in price from £15,= till £50,=.
Do you often travel Economy class and are you craving a meal with Business class standards? Heathrow Airport now has the solution! Fortnum & Mason recently started selling inflight meals, regardless of which class you fly. No more rice with chicken or steamed vegetables as your inflight meal, but enjoying foie gras, caviar and other luxurious products. These hampers vary in price range from £15,= till £50,=.
Fortnum &Mason meals come in a turquoise coloured cooling bag, that include a fresh salad with herb mustard dressing, rye bread with butter, Napolitan squares as dessert and plastic cutlery including a caviar spoon.
There are five different variations divided in different price ranges. For example the £50,= option is for two people that includes a smoked fish selection, caviar, foie gras, a cheeseboard and different kinds of chutney, alongside the standard products.
There also is a vegetarian option for £15,=. This hamper included, alongside the standard products, a roast butternut squash, red unions, a cheeseboard and a lemon dessert.
Fortnum & Mason assembled its first hamper way back in the late 1730s. The speed of travel has increased hugely, but one decidedly negative side-effect of that exponential quickening is the equal and opposite fall in the standard of travel food. F&M thinks this is unnecessary and decided to renew their airplane meal hampers.
G4S introduced a new cash deposit service for entrepreneurs, CAS. A smart safe in which the sales from the cash register can be deposited. The deposit service counts automatically every banknote, checks its authenticity and puts the money into your bank account. When CAS is almost full, an automatic signal will be send to G4S who will pick up the content.
“It was about time for a modern alternative for depositing money into your bank account.” says Bas Rodenberg, commercial director G4S Cash Solutions. “If it’s up to us, CAS becomes the cash version of the pin device. An inseparable duo in every shop.” Entrepreneurs are able to manage the sales safely and efficiently with CAS, apart from the level of sales. “Cash payments stay” says Rodenberg. “Recent research shows that Dutch people still pay half of their payments in cash. The big amount of cash that is received daily by entrepreneurs in the hospitality and retail industry demands a system to have your sales relocated to the bank in a safe and secure manner.”
Rodenberg explains why CAS is launched at the Horecava: “G4S sees collaboration with their costumers and chain partners as the key to a safer world. That’s why industry associations helped visualizing the needs of entrepreneurs with cash money in their enterprise, because they know exactly what they’re dealing with.” So, no more walks to a bank at different times of the day with shopping bags filled with money!
The people of Flourish try to bring positive publicity to properties in order to interest guests and potential investors. So far they have mainly used the concept of pop-up restaurants to bring attention to the empty properties.
A potential client sees the property in an innovative way due to the events. So far Flourish has done this by creating pop-up restaurants for several days in the empty properties. By up-cycling, building the restaurant with recycled products and materials which have lost their value, the property has been placed in a whole new perspective. The collected materials, to create an attractive atmosphere, have a price tag and will soon be sold online.
Omroep Brabant, a local broadcasting legacy, has filmed during the pop-up events in the Sacramentskerk in Breda, in the video above Danielle van Houtum explains what she wants to achieve with Flourish.
Together with concept entrepreneurs they discuss how to present the best in every property, to eventually sell it, rent or stimulate further developments of the property. Therefor the property can be changed into a lunchroom, café, pop stage or for example a conference room in a short amount of time. For the owner of the property there are no direct costs. New footage will be made which can be used by the owner for marketing purposes.
The Wyndham Grand brings a new buzz to the traditional coffeehouse experience with the launch of Brew Parlor. A fresh take during afternoon happy hour where people can meet, recharge, or simply take a breather over cold-brewed coffee-based drinks and cocktails.
As from the beginning of 14 January, coffee lovers will be able to experience cold-brewed pick-me-ups and hand-crafted caffeinated cocktails from 4:00 p.m. – 6:00 p.m. every Monday through Friday at Wyndham Grand’s Brew Parlor pilot hotels in Chicago (U.S.), Doha (Qatar), Shenzhen (China) and Istanbul (Turkey). According to a study by Euromonitor International bottles filled with cold brew coffee are growing in sales worldwide, faster than any other bottled non-alcoholic beverage.
Although it takes a while to brew cold coffee, the installation is a beautiful artisanal installation in your lobby! In the Netherlands we do have the company Batavia Dutch Coffee of Jits Krol and Robert Nijhof. They are penetrating the hospitality industry with the cold brewing method from the Dutch East India Company era. They bottle their cold brew…
Wouldn’t it be a great idea to have an installation at the hotel lobbies of the big hotel chains in Amsterdam and Rotterdam? As part of their coffee corners, like the hotels of the Wyndham Grand chain are doing.
But even museums, like our ‘Scheepvaartmuseum’ with topics regarding the Dutch East India Company should serve cold brewed coffee. ^Marjolein van Spronsen
The sushiwich is actually a simple Sushi Maki roll (4,5 cm diameter and 20 cm long) which is cut in two parts, to be eaten as a sandwich or wrap. The sushiwich is introduced at the Horecava by Bocon Sushi Concepts.
Because of doubting whether to call it a sandwich or a wrap, they came up with the name ‘sushiwich’. The innovation comes from Australia, according to the sushi machinemakers, Bocon Sushi Concepts. Over there the snack was such a big success (more than 3000 outlets) that the idea has been re-imported to Japan. Every chef can make sushiwiches, especially if you use sushi robots, like the Rolling Mate TSM900RSR. You need the Rolling Mate to make the sushiwich if you’re not a trained Sushi chef. Bocon Sushi Concepts also sells readymade sushi rice. This is a scoop in the Netherlands and causes that the seller doesn’t have to worry about the ‘basics’ and the making of the sushiwich becomes even less time-consuming.
A sushiwich sounds a bit like the Temakeria in London to us. By being ‘creative with sushi’ a large number of concepts have been created. It does strike us that the concepts that stick to the original sushi, are the most successful.
The Frushi, a sushi made of rice and fruit that we spotted in 2011, are no longer sold. Neither the Goshi and Wichy really made it, they’re German variants on sushi with European tastes. But hey, it remains nice to make your own sushi variant as a chef, maybe a sushi variant with local products as Catering Hanenburg at kookstudio Lokaal 55 does. They combine Frisian ingredients like smoked eel from the Sneekermeer with sushirolls made of beetroot and a crème of potato to an Frisian Sushi.
World’s largest cocktail liqueurs producer, De Kuyper distillery, invites the best bar teams to the Netherlands for an international Bar Fight …
Registration for the international “Bar Fight 2016” has opened. By submitting a creative short film, domestic and foreign teams can register for the competition. Team spirit and entertainment are the main focus. Registration closes on 29 February 2016. The finalist are announced on 28 March 2016. On 24 May 2016 De Kuyper invites the six best entries for the grand finale at Schiedam. The winners will go home with the prestigious title of ‘Best Bar Team’ and a cash prize of € 10 000,=.
In the distillery in Schiedam, De Kuyper produces a wide variety of cocktail liqueurs which are sold and used as basics for cocktails in more than 100 countries. De Kuyper’s Bar Fight is a cocktail competition where national and international bartenders get the chance to show their teamwork and techniques. They should be creative and original because only skills aren’t enough in this Bar Fight. Especially making fun while preparing cocktails in a bar should be seen. A professional jury will select the top 20 entries then the audience can vote. The six teams that get the most votes for the short film and the best cocktail recipe are eventually invited to the grand final on 24 May in Schiedam.
De Kuyper Royal Distillers BV is one of the oldest family businesses in the Netherlands (since 1695). The brand products are sold worldwide in over 100 different countries.
This summer, World of Hyatt is teaming up with Reese’s Book Club and Under Canvas to launch Camp Unwritten – a unique, storybook-inspired glamping adventure read more
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends read more
We’ve been enjoying glorious summer weather for a few weeks now, and the popular seasonal drinks are already known. Mocktails, cocktails, spritz variations, rosé, and read more
Nice idea to serve the kids these gummy bears ice cubes. By using several colours of lemonade, you can vary in flavour and colour. Also a nice idea to serve in (non-alcoholic) cocktails.
To prevent waste in the kitchen Eva van Dijk has introduced FoodSharing.nl. The website gives consumers the opportunity to share and exchange unused food and/or food that passed the expiration date. Saturday the 29th of December is the official launch of the website at the Food Center Amsterdam. Home cooks of ‘Thuisafgehaald’ and ‘Der Lauf des Essens’ will cook a (free) dinner for at least 50 people with products from the Food Center that are to close to the expiration date. Participants are requested to bring their own plate, bowl, cutlery and leftovers.
Check out these initiatives in Sweden (Dating with leftovers) and the UK (Feeding the 5000) as well.
Energy firm Vestforbrænding and advertising agency Anew created a pop-up pizzeria in Ballerup, Denmark. The amount of free baked pizzas was dependable on the energy usage of the neighbourhood. The more the people saved, the more pizzas were available. Through Facebook likes on the company page and visits to a website with energy saving tips the pizzeria could get even more ‘stamina’.
In Paris we see more often museums with a hip and trendy restaurant or café, which are opened outside the regular opening hours. The Costes brothers started this trend in 1994 by opening Café Marly in the Grand Louvre. In 2000, café-restaurant George opened its doors in Centre Pompidou, and soon, Café de l’Homme will re-open its doors, with a great view on the Eiffel tower. The hotspot of Paris seems to be Tokyo Eat at the Palais de Tokyo. In Amsterdam we also see more restaurants in museums. Amsterdam Village Company is developing and operating several restaurant concepts in museums, with a social and cultural identity.
During the Spring holidays in 2013, between the 15th and 24th of February, Pop-up B&B Huys ter Schellinck opens its doors on the Dutch island Terschelling. The B&B offers several sleeping places, a campfire, hot tub, a winter barbecue or a five course dinner. Initiators Jasper and Babette offer all the good aspects of the island.
Try something different as Christmas decoration. Try these cutlery items in your Christmas tree. Perfect for restaurants of cafés, or just for the foodies at home.
Very easy to spice up your Christmas drink. Turn your beer into a reindeer by adding pipe cleaner, google eyes and a pom-pom.
On the occasion of the release of the movie ‘Life of Pi’ of award-winning director Ang Lee, the movie was shown in the swimming pool Pailleron in Paris. Visitors didn’t have to bring any swimwear, the pool was filled with small boats which serve as seats to enjoy and experience the movie.
On Friday 5th and Saturday 6th of April 2013, the 13th edition of Motel Mozaïque will take place on several locations in the city center of Rotterdam. This art festival offers music and theater shows. Since this year, visitors are able to spend the night and to enjoy a breakfast in the morning.
After 12 years Club Disco in São Paulo (Brasil) is completely renovated. The renovation was based on a few key factors. The theme ‘Brazility’ for example is visible in the choice of materials, colors and shapes. The ambiance of an underground location springs from the reuse of items of the original club, exposition of pipes and extensive use of wood. The interaction and experience of the digital technologies can be described as “Daft Punk spends holiday in the countryside.” Check the video and the photos for a stunning impression.
Nespresso opens a boutique in Amstelveen, the new shop will be equipped with RFID technology. At the Self Selection Service all Nespresso packages have a RFID chip that is automatically scanned at the cash counter. Apart from this technological improvement the coffee makers offer workshops about the origin of the selected flavors.
Ferran Adria, known from the famous Restaurant El Bulli, launched an app based on his cookery book, written for the home chef. This app contains over 30 three-course meals, including step-by-step instructions, shopping lists, cooking tips and the ability to share photos of the meals on Facebook and Twitter. Recipes are inspired by the staff meals served at his former restaurant.
Jonnie and Thérèse Boer of ***restaurant De Librije in Zwolle (The Netherlands), launched in association with doctors Ellen Kuiper-Kramer and Otto Visser, the Dutch website Beleefjesmaak.nl (Experience your taste). This is a platform which contains recipes and tips about the experience of the taste of (ex) cancer patients. The taste of these patients often change due to the chemo and radio therapy.
Put a cup of coffee on hold for someone if you are financially able to do so, it’s an old Napolitan tradition by the term of ‘Caffè Sospeso’. The Coffee Company and the ‘Regenboog Groep’, an organization that helps people with social problems, homeless people and people with psychiatric problems, have revived the tradition and collect coffee for 10 walk-in-houses. Every 50 cents gets doubled by the Coffee Company, in 2011 more than 22.000 cups were given away. It’s the fourth year of this shared campaign that ends on the 15th of January 2013.
Straight from New York introduces Million Dollar Disco Dinner. An 8-course dancing dinner by Martin Fris, supported by disco classics that bring back memories. The party will take place on February 24th 2013 at De Odessa in Amsterdam on the Veemkade 259. Look at the website for more information and tickets. Update: The Million Dollar Disco Dinner has been postponed. Follow Facebook for the latest news.
On the 8th of December, Ibericus Amsterdam opened its doors. This specialty shop, located in the Haarlemmerstraat, offers several delicacies of the famous Ibérico pig, also known by the unoffical nickname ‘the Pata-Negra pig’. The ham will be cut on the spot, or served on a sandwich to-go or to enjoy in the seating of the shop. Ibericus Amsterdam is open seven days a week.
Singapore’s Tiger Beer asks the question “Have you been good this year?” in an innovative Tiger Phone Booth installation. People who share their view on the most creative and funny way get rewarded with invites to the brand’s biggest festive in the city centre. Can’t see the movie? Log in to facebook. 18+
Japan Airlines is serving KFC in-flight meals onboard of select international flights between December 1 and to February 28th. KFC is a very popular chain in Japan, especially during the Christmas season. Customers traveling in Premium Economy and Economy Class will be served KFC’s Original Recipe two-piece chicken meal. Japan Airlines and KFC have created exclusive packaging for this meal.
Nice decoration for on your Christmas table. This could not be easier. Put mini Christmas baubles in a wine glass, turn the glass, and use this as a candleholder. Source: Marjolein van Spronsen
With the new app Chefs Feed professional chefs judge each others dishes and reviews. The app is free to download at the iTunes store and is currently available in 15 cities in the VS and in London. The app is a complement to apps as Foodspotting and Yelp, which lets guests judge restaurants. Meanwhile there are 600 chefs connected to the app.
Design studio tha ltd. created a festive gingerbread village, which has been installed in MUJI’s Yurakucho store in Japan, and will stay there until December 25th. The miniature scene, made up of a hundred houses and lots of MUJI Christmas candy, can also be viewed from a dedicated website on a 24-hour livestream. The tasty diorama is interactive and visitors can tag a tweet or photo with the hashtag #mujixmas on Twitter or Instagram to see it appear in real-time on a small digital screen in the village and on the website.
As a component of a big social media campaign the Pizza Hut asked its fans to come up with a name for fictitious perfume with the scent of a just opened pizza box. On the Canadian Facebook page the reactions were so enthusiastic that the Pizza hut decided to give away 100 bottles of the perfume to the fans when the Facebook page reached the 100.000 likes. The stock is very limited and it is not easy to get a bottle of Eau the Pizza.
Dinna.nl combines the best off two sides, the lovely atmosphere from home and a restaurant dinner. On the website you search and compare private chefs whom provide the best Christmas dinners. Dinna invites everyone to post a blunder on the Facebook page before 17 December, to make a chance on a completely catered dinner on Christmas evening for 8 people.
More often we see different kinds of Christmas decorations, besides the tree. Attach, for example, several Christmas baubles through thin threads to your ceiling. The effect is dressy and something different.
In the Belgian city Ghent, an interesting partnership started between the municipality and De Koninck beer brewery. The company De Lijn which provides public transport in Ghent, had to cancel the night services due to budget cuts. But due to the collaboration at the municipality and the brewery, the buses will still drive during the night. There will be no major changes for the passengers, only the look of the buses change. The timetable and tickets will remain the same.
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