Trends we spotted | Week 20
19-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A real summer festival with unlimited ice cream is coming to London: Ben & Jerry’s ‘Sundaes In The Park’.
- Another seasonal event in London: ‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool.
- It’s shaping up to be a busy summer in London, with New York’s acclaimed aperitivo bar and restaurant Dante, hosting a month-long residency at Claridge’s Restaurant.
- A takeaway spot in Barcelona is serving bite-sized flavour bombs somewhere between a pizza and an empanada, called Tino’s.
- After making its European debut last year in Milan, Italy, Mason’s Famous Lobster Rolls is planning to open 100 locations across Europe.
- Soul Water launches their Alubottle – a 100% recyclable and reusable water bottle, offering a stylish and sustainable alternative to single-use plastic.
- White Castle puts its biggest fans in the spotlight through its ‘Cravers Hall of Fame’
- Burger King France teamed up with the Buzzman agency and created a sweet and original Ice Burger. A sweet disc burger filled with ice cream, nuts and chocolate, that’s being introduced by a mysterious Parisian pastry chef.
- Charlie’s TMS is revolutionizing plant-based fast food and expands its U.S. presence with 18 new stores in Arizona.
Enjoy reading!
Trends we spotted | Week 19
12-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Dominique Ansel, the creator of the Cronut®, is celebrating its 12th birthday with a special box of Cronut® Holes featuring a selection of flavours from over the years.
- We’re a bit late covering this, as the Za’co by &pizza was only available on May 5 — but we love the idea of the pizza and taco combination!
- the Pop-Up Playground in Amsterdam will be open every Thursday and Friday throughout May: Ping Pong Madness and much more!
- Buona in Chicago celebrates the tenth anniversary of its founding the ‘National Italian Beef Day’.
- Parkhotel De Wiemsel in Ootmarsum will continue as Fletcher Hotel starting June 1, 2025.
- Kamado Joe kicked off the BBQ season last Thursday with a clever and eye-catching response to breaking global news: the election of the new pope. Let’s start the BBQ season with this white smoke.
- The restaurant festival ‘Bite of Amsterdam’ is back! From June 13 to 15, the Amstelpark in Amsterdam transforms into a culinary paradise.
- As of early May, the organic bake-off bagels from Bagels & Beans are available in all 90 Ekoplaza stores across the Netherlands. #Bagellogical
- Asparagus season has officially begun, and Otomat is celebrating with one of their most beloved seasonal pizzas. The ‘Asparagus à la Flamande pizza’.
- This spring season, The Connaught is proud to be honouring Goodwoof, the ultimate dog’s day out at the Goodwood Estate in West Sussex, and introducing a brand new, limited-edition ‘paw-tisserie’ cake for the month of May.
Enjoy reading!
Trends we spotted | Week 18
2-5-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- We love the idea of making a wedding cake on the spot! Spotted in Italy.
- Marriott International has announced it is expanding its lifestyle portfolio by acquiring citizenM.
- The Maybourne Riviera hotel reopens for the 2025 season with new culinary, wellbeing and guest experiences.
- Mandarin Oriental Bodrum is set to host the iconic Gigi Rigolatto pop-up this summer.
- Spotted at Chin Chin labs: vanilla soft serve with French fries and a drizzle of potato peel sauce.
- The first 3D printed Starbucks store has opened in Brownsville, Texas.
- Designs have been revealed for Laheq, the first residential-led development at The Red Sea in Saudi Arabia, developed by Red Sea Global (RSG) and designed by Foster + Partners.
- Starting May 5, McCrispy™ Strips and the all-new Creamy Chili Dip will be available nationwide at McDonald’s USA.
- Domino’s Pizza and Bicky launch spicy Bicky Mexicano® pizza in Belgium.
- Sensory Cooking by Homey’s Tools for Life elevates the cooking ritual with kitchen tools designed by Boey Wang of Studio Boey.
Enjoy reading!
Trends we spotted | Week 16
18-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Biotech company Tropic created a banana that resists browning, offering major benefits against food waste.
- The Hoxton Edinburgh is set to open this June in the historic Haymarket district. The hotel features 214 rooms, including nine room types with names such as Snug Single, Bunk Room, Cosy, Roomy, Biggy and more.
- McDonald’s Germany has opened a temporary McDonald’s restaurant experience in a Minecraft design in the center of Munich.
- The ‘Broccoli Cheddar Pizookie’ by BJ’s Restaurant & Brewhouse. A savoury pizookie this time!
- Celebrate burgers and bottomless fun at Red Robin during the National Burger Month with a Bottomless Burger Pass.
- A ‘Pay What You Want’ Food Truck tour on ‘National Tax Day’ by Newman’s Own food and drinks.
- And the Staypineapple hotel brand in the US covered taxes and amenity fees for their guests if they booked on ‘National Tax Day’.
- Energy storage system from Intercel prevents peak load at TommyTomato’s new meal delivery site in Utrecht.
- Gastrovino in the Netherlands opened two new locations in just one week. A store in Leiden and a store and Mediterranean-style osteria in Nuenen!
Enjoy reading!
Trends we spotted | Week 15
14-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Hedonism Wines creates an ‘eggcelent Easter display’ – they’re definitely ready for the Easter Season. Does your restaurant have Easter decorations?
- The Big Egg Hunt comes to Canary Wharf this Easter – a free art trail organized by conservation charity Elephant Family in collaboration with Clarence Court.
- Duke’s Mayonnaise teams up with chef Mason Hereford. Together they are launching limited-edition kitchen tools. This year a deviled egg tray and a mayo spatula. Inspiration?
- Subway® teams up with Doritos® for another unexpected and limited available footlong innovation: Footlong nachos.
- Berry Espresso, created by Di Pacci Coffee Company. Check out how they create an espresso with a touch of berry flavour in Australia.
- Sproud, the Swedish company behind a range of pea-based milk alternatives, announces the launch of ‘Barista ZERO’ in the Dutch market.
- The Handwritten Collection will open new hotels in Amsterdam, Grand Canal Boutique Hotel, and Le Marin Boutique Hotel in Rotterdam.
- SPROOMZ is the new name for the Dutch mushroom producer Oakfield and they have international ambition.
- And the SALSA SHOP opened their flagshipstore in the Reguliersbreestraat in Amsterdam, it’s their 17th location in the Netherlands and they also have international ambition.
- As of April 3rd 2025 Mandarin Oriental officially assumed management of the legendary Hôtel Lutetia, unveiling its new identity as Mandarin Oriental Lutetia, Paris.
- Family Style Food Festival, the first-ever festival at the intersection of food and streetwear with a curated lineup of the best chefs, restaurants, brands and entertainment will make its debut in New York City.
Enjoy reading!
A new sustainable initiative by Bird Brewery | 1 litre of beer = 1 m² of nature
7-4-2025
A new, sustainable initiative by Bird Brewery: 1 litre of beer = 1 m² of nature. Having planted over 145,000 trees, the focus shifts to preserving fragile, endangered nature. With the help of IUCN NL, local partners worldwide will purchase one square metre of nature for every litre brewed by the sustainable brewery and ensure its continued protection. This is how Bird Brewery – together with its fans – very concretely contributes to a greener world.
2 minutes read
Trends we spotted | Week 14
7-4-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A new concept from Queensland: Chip N Mix, the world’s first self-serve fry bar. Create your own ‘loaded fries’.
- The “Theatre of Fish” with locations in Amsterdam and Rotterdam, also recently opened a location in Nice, Pesca France. And Pesca Hamburg will follow soon.
- Why top restaurants are adding caviar to their desserts. Inspiration?
- Deep-Fried Cheesecake anybody? It’s no April’s Fool joke as the creator Junior’s Restaurant and Bakery in Brooklyn, New York says.
- ‘60 seconds to napoli’ celebrates 20th store opening in Germany, it’s located in the city of Dresden.
- Sofitel Legend The Grand Amsterdam will undergo elegant transformation, this renovation will be finished by 2027.
- From May 2nd to September 28th, for 20 weeks, a different chef will cook at Erloom restaurant every weekend. This restaurant is located at the Bioboerderij ‘t Schop in Hilvarenbeek.
- A pop-up version of Italian fine dining restaurant Aroma will open in Amsterdam. Location: Antonio Cavoto’s Mangia Pasta in Amsterdam West. Check out the dates in the article.
Enjoy reading!
Trends we spotted | week 13
31-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Have more plan(t)s for dinner! The Sustainable Plant FWD restaurant week will be held from April 5 to 12 in Amsterdam.
- Jade Frommer, co-founder of the Ephemera Group, is shaking up the fast-food industry in Paris with the launch of pop-up restaurant, called 6,90. And their main course is available for just €6.90.
- KFC® USA is dropping an all-new “Dunk It Bucket” – the brand’s first new bucket in nearly a decade – featuring also-new Mashed Potato Poppers.
- Talenti Gelato & Sorbetto, the #1 best-selling gelato brand in the U.S., is raising the bar of its unique Layers line by introducing the Bakery Collection. They created ‘The Dipped Whisk’ in collaboration with Dominique Ansel.
- McDonald’s – A Minecraft Movie Meal and Happy Meal are available at US restaurants nationwide for limited time starting April 1.
- Kimpton teams up with Tiny Zaps for exclusive tattoo pop-up series for ‘Tattourists’ at 5 locations in the US.
- Schmarrnsinn is the first pop-up Kaiserschmarrn Café in Frankfurt, kaiserschmarrn with all kinds of toppings!
- There’s a pub in Ireland with your name on it! A worldwide search by Heineken® to find a new owner to keep the family tradition of the McLoughlin’s alive.
- nhow Hotels launched ‘dance nhow, change now’.
- The Dutch Bird Brewery launches exclusive Easter beer Kakelfris.
- Restaurant Vestdijk47 in Eindhoven tackles food waste and receives Orbisk certificate for 16 per cent reduction in eight months.
Happy reading!
Hans im Glück opens first Dutch restaurant on the Rembrandtplein in Amsterdam
28-3-2025
On Thursday April 17, the first Dutch location of the ‘Better Burger’ chain, Hans im Glück, will open on the bustling Rembrandtplein in Amsterdam. This full-service hospitality brand, which was founded in Munich in 2010, now has 83 restaurants in Germany, 10 in Switzerland and two in Austria. About three-quarters of Hans im Glück’s locations are run by franchisees and franchise opportunities are also coming up in the Netherlands. At this concept, guests can enjoy premium burgers and delicious food, special drinks and good company, all until after midnight.
2 minutes read
Trends we spotted | Week 09
3-3-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- A cake collab by Claridge’s ArtSpace Café and The Connaught Patisserie. Simple and easy collab to create but if the cake ‘Gâteau des Amis’ is easy to make? We doubt it but it looks delicious!
- Zoocade, is the first holographic zoo in the US, located in Austin, Texas.
- TeamLab Phenomena Abu Dhabi will open to the public on April 18 within the Saadiyat Cultural District in Abu Dhabi.
- Set-jetting is popular, for example the Mandarin Oriental Bangkok and the Four Seasons are attracting fans because of the HBO series The White Lotus.
- On March 7 restaurant La Forêt Secrète par Jean Imbert will open in the Disneyland Hotel Paris.
- Crystal Lagoons Eco-Heated lagoons technology – repurposing waste heat from data centers to naturally warm the lagoon year-round.
- Restaurant merch – the pizza chain Otomat from Belgium created limited edition t-shirts, inspired by their iconic pizzas.
- The Special Beer Festival by Brouwerij (Brewery) Homeland will be held in the ‘Scheepvaartmuseum’ (our National Maritime museum in Amsterdam) on March 7 and 8.
Enjoy reading!
White Castle welcomes 14 fans into their ‘Cravers Hall of Fame’
This is a real summer festival - Ben & Jerry’s ‘Sundaes In The Park’ Festival
Soul Water launches the 100% recyclable and reusable Alubottle
Mr. Charlie’s plant-based fast-food chain accelerates U.S. growth 
Mason's Famous Lobster Rolls are growing their presence
First Mason's Famous Lobster Roll in Milano Italy credits Mason's
Dante NYC travels to Claridge’s Restaurant for month-long residency
Dante NYC travels to Claridge’s Restaurant for month-long residency 
‘Capri in the City’ arrives at the Berkeley Rooftop Bar & Pool
