Badoit transforms the Rue de Rivoli in a Rue de la Gastronomie
2-10-2013
In September 2013 the French water brand Badoit did a sequel on the marketing stunt Badoit express of 2012. In cooperation with Chef Thierry Marx** the lucky drivers of the Rue de Rivoli were surprised with a first-class gastronomic performance. The travelers of the street were treated to a 4-course dinner consisting of a ceasar salas, a veal ossobucco, a pastrami pressé and a Paris-brest. Chef Thierry Marx himself walked in the middle of the street collecting views and comments of the drivers. The action promotes Badoit water as the water that best accompanies meals.
Flemish Kitchen Rebels
24-9-2013
From 1 October to 15 November for the fifth time, young talented chefs from Flanders will be promoted both domestically and abroad. 38 Young chefs were elected last year, but this year the jury selected 45 young chefs. As well as last year, people from 18 to 30 years can enjoy a three-course menu for € 45,=. The chefs will also be promoted abroad this to give an impression of the young Flemish gastronomy. This is an initiative by Vlaanderen Lekker Land and Tourism Vlaanderen, Horeca Vlaanderen and 5 Provincial touristic organisations.
A taste of Stockholm Arlanda Airport
18-9-2013
Stockholm Arlanda Airport has renewed the cafés and restaurants at the airport. There are new cafés and restaurants located at the airport. To raise awareness of the new F&B concepts, the Arlanda food trucks are visiting multiple locations around Stockholm. The food trucks sell samples of the cuisine available at the airport. Via the website Consumers are kept informed about the route of the food trucks and the dishes being sold. This is an innovative way to give potential passengers a tasting of the cuisine at the Swedish airport.
Djemaa El Fna square in Rotterdam
3-9-2013
On September 20 and 21 the ‘Museumpark’ in Rotterdam will be transformed into a huge outdoor restaurant. Inspiration is the famous square in Marrakesh, Djemaa el Fna. This square will transform in the evening from a market into an outdoor restaurant where visitors can buy snacks at various stalls. During the first edition of the ‘Djemaa el Fna’ in Rotterdam, some entrepreneurs will make Moroccan snacks with the goal to make the diversity of cultures and nationalities visible. There will also be different Moroccan products for sale, musicians, dancers and camels. ‘Djemaa el Fna’ is part of the ‘World Food Festival’.
On The Roof Film Festival
28-8-2013
From 3 till 6 September the second edition of the ‘On The Roof Film Festival’ will be organized. During the four evenings films and documentaries with the theme ‘your green heart’ will be played. The festival will take place on the roof of the ‘Vrije Universiteit’ in Amsterdam. Every night, before the film starts, interviews with scientists about their green heart will be shown. Watch the video to get an impression of last year’s edition.
The Donut factory
27-8-2013
Frossja and Martijn are serving coffee with organic mini donuts from a 1974 caravan . The ‘Donut factory’ makes traditional mini donuts of organic flour and the toppings are adapted to the occasion. The ‘Donut factory’ also serves several fair trade coffees, teas and organic soft drinks and juices. You can find the ‘Donut factory’ at festivals, (organic) markets, fairs in the Netherlands but it is also available for rent for companies or individuals.
Interactive window advertisement
14-8-2013
Cities around the world are faced with vacant shops. Earlier we’ve spotted the Public painting machine in empty stores in Poland. Now Niklas Roy has found an interesting marketing solution to target vacant spaces in Sherbrooke. The sign ‘for rent’ follows the passers-by if they walk in front of the shop window. Watch the video to see how this system works.
Chefs Table at the IJ
9-8-2013
Until October 1st Chef’s Table is located at pop-up location ‘Undercurrent’ in Amsterdam. Chef Jeffrey Verwey and his team will present accessible classical dishes on this floating restaurant at the IJ. From August 15 onwards there will be a recycle art gallery in Undercurrent as well. Curator Naleye Sultan Buddista will exhibit special –buyable- artworks in the build up to the Art & Design Recycling Fair 2014. The pop-up location is the former information center of ‘IJburg’.
Healthy Food Camp at festivals
1-8-2013
The demand for healthier food during festivals is increasing, the offer of healthy food needs to grown wider and bigger. Caterer ‘Adams Appels’ responds to this need by providing a Healthy Food Camp during the Mysteryland festival in the Netherlands. The Healthy Food Camp will consist of a healthy dining area with honest juices, slow Mediterranean food and an extensive healthy menu. There will be a natural nutritionist who can advise you on your food choice. Besides the Mysteryland festival, the caterer will also provide the Healthy Food Camp at other festivals.
Pop-up beach hotel
29-7-2013
During the summer months you can find the pop-up hotel Tender 2 at the beach of Knokke (Belgium). The pop-up hotel has two floors and is equipped with all the luxury and comfort. The hotel rooms are modern furnished and guests have the option of a personal butler, Michelin-starred food, a spa and a private beach. Tender 2 consists of plate glass and allows guests to enjoy the view of the sea in privacy. The pop-up hotel is located on the beach for the second year and will be open until 15 September.
