Big Bang Broccoli
14-5-2014
Broccoli has now its own advertising in the Netherlands. The Big Bang Broccoli campaign is launched by FoodGuerrilla, supported by Greenport NHN, Frugiventa, ZLTO and The Greenery. The goal of the campaign is to address that only 5% of the Dutch consumers eat enough vegetables and fruit. The broccoli season will be opened on 31 May and fresh Dutch broccoli will be auctioned at central locations in Amsterdam in collaboration with Dutch growers. From 31 May to 11 June FoodGuerrilla will organize surprising guerrilla campaigns like a broccoli pop-up diner in the ‘Geef café’ or sampling at railway stations. The campaign ends with the presentation of the Golden Broccoli, a price for a farmer/grower in the Netherlands that uses the smartest marketing possibilities to sell his broccoli.
Pop-up restaurant with foretaste CHIO Rotterdam
14-5-2014
CHIO Rotterdam opens in cooperation with Oseven pop-up restaurant Schoufour, located in the Grandstand CHIO building in Rotterdam. The pop-up restaurant will be open from 15 to 24 May. The menu contains a range of dishes that also will be served during the 66th edition of CHIO Rotterdam. CHIO Rotterdam is a renowned and international equestrian event which takes place from 18 till 22 June. Restaurant Schoufour will also be opened during the event, a part of the current menu will be served in Brasserie Top Gun as well.
FG BBQ Champ
9-5-2014
Star chef François Geurds is looking for the best barbecue master of the Netherlands and organizes a barbecue contest on the terrace of FG Food Labs on 3 August. Ten amateur cooks will compete with each other and they will cook out of a mystery-box on the Big Green Egg (barbecue) for ten guests. These guests will also judge the dishes without knowing who prepared the dish. The winner can call himself FG BBQ Champ for one year and will receive the Big Green Egg.
Vega pop-up about to sprout in Amsterdam
30-4-2014
Friedjof Kempenaar initiated a vega pop-up restaurant in Rotterdam on 11, 12 and 13 April and is now aiming for our capital. Although he is not a vegetarian, he is intrigued by cooking without fish and meat and is convinced that the available vegan dishes in restaurants deserve an uprgade. While he is looking for a location in Amsterdam to sit 70 people per evening, you can delight yourself with an impression of the latest edition here.
The crown of Holland
28-4-2014
The most northern part of North Holland gets its own local market under the name of ‘De Kroon van Holland’ (translated as The Crown of Holland) on 3 and 4 May . For tasty snacks from the region, local gems and local quality produce visitors can go to Anna Paulowna. During the weekend there are several demonstrations and workshops. There is for instance a BBQ workshop by Andy McDonald from ‘Echte Stokers’ in Schagen, Andrea van Lieshout teaches you how to create delicious dishes with Texel Asparagus and Ans van den Burg shows how to make real Wieringer Shrimp croquettes. Both Saturday and Sunday closes with a local produce dinner. Sign up for the workshops via www.facebook.com/kroonvanholland.
Gastromarket Food from Heaven
25-4-2014
Ten Dutch top chefs will work together during the Gastromarket ‘Food from Heaven’ on Thursday 29 May and Friday 30 May. Ten top chefs from ten restaurant in The Hague will serve ten dishes at Michelin star level, in combination with music and a food market. Participating restaurants are: Zwetheul, Savelberg, Calla’s, Hanting, Brasserie NL, Savarin, Villa la Ruche, Des Indes, Pearl and Brasserie Brut. A ticket costs € 100,=, you can find more information here.
Freedom dinners on 5 May
23-4-2014
On 5 May people in Amsterdam eat together during the “Freedom meals”. In restaurants, parks, homes and on the streets of Amsterdam thousands of citizens share tables. Various organizations and initiatives connect people through food. There are five StreetDinners organized by Bite Me throughout the city, where fifty volunteers cook in ten kitchens and collectively serve it for the visitors of these local events. Next to that, a huge dinner is organized at the IJ (1000 pax) and in several other local dinners are organized in the districts, see this link (Dutch) for an overview.
Obey and get free vitamins of the vending machine
22-4-2014
Sociallab, a digital marketing agency in Greece placed a vending machine with the name ‘Greek Mama’ in a large shopping mall in Athens. ‘Greek Mama’ is known for her wisdom she knows best, so you’d better listen to what she says. Visitors of the shopping mall got the change to meet the ‘Greek Mama’ in person. The vending machine had a dozen quotes to encourage people to play along. The only thing they had to do; obey the orders of the vending machine and they would get a free vitamin drink.
The Pasta Sauna
17-4-2014
The Italian book ‘Futurist Cookbook’ condemned pasta as the worst food on earth. This inspired artist Marije Vogelzang to create a place where people can enjoy pasta, but can also feel like pasta. She created the Pasta Sauna for Performa in 2009 in New York and made an improved version for Dordtyard in April 2013. The Pasta Sauna is a place where consumers can eat pasta while they enjoy the steam of the sauna. Marije Vogelzang used the steam from boiling pasta to create a place where consumers will feel as lazy and heavy as the food they’re putting into their bodies.
Rrroling Leiden
9-4-2014
Leiden is the Dutch food truck capital on 23, 24 and 25 May. The Pieterskerkplein in the city center will be full with delicious trucks including Choripan, Het Crepe Chalet, Fritez, Garbanzo, I scream for Icecream, Vive le Vin, Los Hapje Pasta Joe, YOOS, Mac & Cheeze, Grill ‘nd Smoke, Allegaartje op wielen, Dartel, Lizz Bizz, All Class, World Wide Wraps and WattSap. To subscibe with a food truck, owners can get more information on the Facebook page of ‘Rrrollend Leiden’.
