Virtual campaign
29-3-2011
The Lynx Effect in the UK has lounged a campaign that has taken viral concepts to another level with their latest brand: the Lynx Fallen Angels Ambush. Various angels fell at the Victoria Station in London from the sky, onlookers tried to connect with the beautiful “virtuous” creatures on the screen.
Mobile app enables F&B ordering from seats at sport events
29-3-2011
The free Yorder app let sports fans order food and beverages from their seats, so they don’t have to get up and miss any of the game. The operator Bon Appetit will send a worker to the fan’s seat with the order in 15 to 20 minutes.
The world’s first airport library for eBooks
29-3-2011
At Taoyuan International Airport (Taiwan), waiting passengers can now borrow iPads and eReaders to keep their passengers entertained. The e-library has four hundred titles in its collection, available in English or Chinese, which can be read in the airport, but not taken away or downloaded onto the user’s own device.
Drunken direction signs
29-3-2011
In the marketplace Nehru Place, in Asia, is the pub First Floor located. Despite of zillions of shops, the people did not spend their time in the pub. The marketplace is infested with billboards, but the people have learnt to ignore them. So First Floor got Human Direction Signs ‘drunk’. They were pretending to be happily passed out at various spots with the distance and direction to the pub. According to First Floor they saw a 62 % increase in customers.
Free Cone Day!
28-3-2011
As a way to thank the Ben and Jerry’s customers for their support and to celebrate 33 years of Ben & Jerry’s, the Ben & Jerry’s scoop shops all over the world, are happily giving the ice creams away!
Toilet Paper Origami or tolegami
28-3-2011
{youtube}t1UOP1s828I&feature=player_embedded{/youtube}
There is no shortage of imagination in applying the Japanese technique of folding (origami) toilet paper: tolegami presents itself as a variant of origami. The tolegami is already prominent in some hotels, the tolegami takes various forms in order to customize the toilet paper.
Green tomato juice to celebrate spring
28-3-2011
Alain Milliat does make very good fruit juices in bottles. This spring he launched fresh green tomato juice. It’s ideal for brunches, sunny afternoons and aperitifs.
Go fast on a canalbike in Amsterdam
28-3-2011
{youtube}ol3MjtocEzY&feature=player_embedded/{/youtube}
Although a movie from 2010, we do put it on our website. Nice ad with humor for an energy drink. Go Fast gave away their energy drinks at a motorized canalbike in the Amsterdam canals.
Wrap ‘N’ Mat
28-3-2011
Wrap ´N´ Mat is a reusable food wrap which is environmental friendly and convenient to use. It keeps bread, cookies and sandwiches from drying out. Wrap ‘N’ Mat is also machine washable and can be used again and again.
Living legacy champagne
25-3-2011
Champagne House Perrier-Jouët celebrates its bicentenary with the unveiling of Bi-Centenaire Champagne, the very first living legacy champagne designed to be passed on to future generations.