Crepe shop as fastfood formula
26-8-2011
A solution for the crêpe-lovers who don’t like the sit-and-eat ambiance of the regular crêpe restaurants. Former American Football star Matt Chatham opened a fast serve crêpe shop in Massachusetts. With unique take-aways like the Cup O’ Crepes he expects to expand the franchise concept thoughout the USA.
Interactive skateboard video Sprite Zero
26-8-2011
Sprite has developed an interactive YouTube commercial to promote their new Sprite Zero. The viewer can interact by pressing the keys 4 to 9 on the keyboard. It’s a creative example of the possibilities on YouTube.
Restaurant dishes available in the supermarket
25-8-2011
ASDA supermarket chain, known from the British Walmart, started an experiment by selling take-away dishes of local restaurants. These are dishes of the Arabic, Pakistani and Indian kitchen. Last spring, the ASDA started a cooperation with the restaurant chain Zouk, since then the sales are tripled. Next year, this experiment will be extended to London.
At-sea tweetup
25-8-2011
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Norwegian Cruise Line organizes the first Twitter cruise, coming November. Guests are being encouraged to tweet their experiences during this 3-day cruise. Wifi is available on the cruise.
Your ‘private tap’ at the pub
25-8-2011
Grand Café Maria, located in Utrecht (Netherlands), offers their guests their own private beer tap. Guests buy their own barrel of beer. Besides the fact that this increases the experience of the evening, it is cheaper for the guests, and it reduces the work of the employees.
Create the Club of the Future
24-8-2011
By applying co-creations, Heineken will invite clothing, motion and interior designers and developers, to create the club of the future. Talents can register themselves on the Facebook page. The 80 best designers will join Heineken on an inspiration tour in Milan, Tokyo, New York and Sao Paulo and afterwards they present their concepts to the jury. The deadline to register has already passed, this date was the 21st of August.
Fashionable donuts
24-8-2011
Like we mentioned before on Horecatrends.com, the donut is rediscovered in the United States. Donut company Kripsy Kreme created a limited edition of the Glamour Glaze Donut, specially for the London Fashion Week, which starts next month.
Don’t buy unripe fruit
24-8-2011
With this new iPhone app, the Melon Meter, you measure the ripeness of the watermelon. First you give an indication of size of the melon, then you have to lightly knock on the melon, which will be collected by the microphone of your iPhone. Finally, the app gives an indication of the ripeness of the melon.
Roosvicee taste store in Amsterdam
23-8-2011
Lemonade brand Roosvicee has a temporary flagship taste store at the Kalverstraat in Amsterdam. Visitors can taste the new flavors and leave a ‘It’s gonna be allright, baby’ message until the 27th of August.
The small local stores return in Germany
23-8-2011
Mundvoll is a café and grocery store that brings back the local small neighbourhood shops. The concept is first implemented at a temporary location on the Zeppelin University campus in Friedrichshafen. The visitors can orders drinks, small bites and day-to-day groceries in the shop.