The 4D-cinema

12-7-2012

Although the phenomenon is not that new anymore, the United States is rebuilding 200 cinemas into 4d-cinemas. The extra dimensions consist of the senses feeling and smelling, by adding ventilation, smoking and sense machines.

Kitchen & Bar Van Rijn opens in Amsterdam

11-7-2012

On the 5th of September ‘Van Rijn Kitchen en Bar’ opens officially, but it’s possible to have a sneak peek already. The dine & dance concept at the Rembrandtplein in Amsterdam has a 7,5 meters high ceiling with a self portrait of Rembrandt van Rijn in a mosaic of acoustic tiles. The open kitchen serves ‘Dutch cuisine fushion with a twist’, Jazzy D will host the jazz-oriented music nights.

Photo: Klijn Fotografie

AquaClimb wall climb pool

11-7-2012

This climbing wall combines the best of both swimming and rock climbing. There are three routes possible and different difficulty levels.

Taco Bell QR-code from lemons and avocados

11-7-2012

Taco Bell and ad agency Draftfcb Orange County made QR-codes from lemons and avocados. The codes were used for print ads in US Weekly and People.

Coffee drinkers ambushed by Orbit Chewing Gum

11-7-2012

Chewing gum brand Orbitz claims to remove coffee stains on teeth. To promote their product, two mascots ran around town to visit people that checked in at local coffee shops via social media. The ambushed people got a chewing gum test kit and were stimulated to mention Orbitz on social media. Check the video.

Be creative with plates

10-7-2012

The Dutch Pastry Team won the third place on the World Pastry Team Championships 2012 in Las Vegas by serving this beautiful dessert. This special plate completes the dish perfectly.

The Train of Taste

10-7-2012

In the north of Italy, in the vicinity of Lago d’Iseo, the Train of Taste (Treno dei Sapori) is passing by. During this train ride, you not only enjoy the beautiful surroundings, but several delicacies from the region will be served as well. In each region, a different delicacy will be served.

Cooking with hay

10-7-2012

It has been done for centuries, but may sound not that common anymore; cooking with hay. It has many applications and several chef use hay in the kitchen. For example, Heston Blumenthal uses hay to smoke his mackerel, restaurant North Road in London serves hay-baked rabbit and Restaurant Jean Georges even serves hay-flavored ice cream.

AeroGarden

10-7-2012

With the AeroGarden, vegetables, herbs, lettuce and flowers can easily be cultivated all year long. By using aeroponic, the plants will obtain nutrients and water from the air. Watch the movie.

A sparkling wine made out of birch sap

9-7-2012

A Sparkling Elixir Reminiscent of Spring, from the Virginal Wine-making Region of Jämtland, original recipe from 1785. Sav is a sparkling wine based on birch sap. The sap is harvested from birch trees growing on the mineral-rich soil of The Great Lake area in Jämtland. If you want more information just watch the German or French youtube video about the wine or check the website of BeNeLux importer Aclusive.

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