Trends we spotted | Week 43
28-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
- Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
- Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
- How SMARTLINEN® takes linen management to the next level.
- Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
- Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
- ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
- Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
- The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.
Enjoy reading!
Inspiration for the Holiday Season | From a sushi Christmas Tree to an edible pinecone
27-10-2025
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, and this week we explored Christmas dishes. We found several fun creations that would look great on the menu of any grand café or bistro. We’re sure chefs could take these ideas to next level!
A bruschetta Christmas wreath, a sushi Christmas tree, an edible pinecone, and a Christmas bauble dessert are among our favourites. We also noticed that most restaurants share their Christmas menus on Instagram as plain text. In our opinion, a missed opportunity!
2 minutes read
50+ architecture for hotels | No low beds and definitely a ‘pee light’
24-10-2025
Recently, we had an interesting discussion among colleagues about 50+ architecture for hotels. When is a room truly suitable for guests aged 50 and over? Do older travellers really find a lower bed a problem? And how important is it that guests aged 50+ appreciate your hotel room? I belong to that target group myself, we travel as often as possible and almost always stay in hotels. Did you know that this target group accounts for over 40% of the Dutch population? And hotels don’t have many guests under the age of 20 either!
No matter how trendy the hotel concept is, we constantly run into plenty of fellow 50+ travellers! So, to answer that question about importance right away: yes, it does matter. One colleague also asked whether we really appreciate a so-called ‘pee light’. A ‘pee light’? Excuse me?
A blog by Marjolein van Spronsen
Young Entrepreneurs & new locations | Café-Bar Vita Lente and KFC Rome’s flagship store
24-10-2025
Every day, we spot fun and inspiring new concepts. This week: Café-Bar Vita Lente, the new hotspot in Amsterdam West from former Coulisse (*) owner Simon Witmaar. And on September 28, Kentucky Fried Chicken opened its first Italian flagship store in Rome.
KFC Rome boasts a truly unique location, not just for Italy, but for all of Europe. The store showcases many innovative elements in design, sustainability, service, and technology. At Café-Bar Vita Lente, fine dining has made way for a more relaxed atmosphere. The menu features robust, Southern European dishes, and plenty of wines by the glass, sherry, vermouth, and small bites made for sharing.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
BlueBlood restaurant in The Hague receives official ‘Authentic Peruvian Cuisine’-certification
23-10-2025
BlueBlood Restaurant is the first Dutch restaurant to be awarded the official ‘Authentic Peruvian Cuisine’ Certification, a prestigious recognition endorsed by Universidad San Ignacio de Loyola (USIL), one of Peru’s most renowned culinary institutions, and Marca País, the national symbol of Peruvian identity and culture. They will celebrate this certification with a special Peruvian Food Festival on November 2nd.
2 minutes read
Mövenpick Hotels & Resorts celebrates 10 years of ‘Kilo of Kindness’
20-10-2025
Mövenpick Hotels & Resorts proudly celebrates the tenth edition of its global charity initiative, ‘Kilo of Kindness’, which has been supporting people and local communities since 2015. Until 14 November 2025, more than 70 Mövenpick hotels across nearly 30 countries will join forces to collect food, clothing, school supplies, and other essential items for local charities. Guests, employees, known within Accor as Heartists®*, and neighbours are all invited to take part.
1 minute read
Trends we spotted | Week 42
20-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- McDonald’s Netherlands launches their 2024-2025 Impact Report, working with local franchisees on sustainability and social impact.
- Ruby Hotels unveils a new art installation by Hugo Mulder DHM at Ruby Emma in Amsterdam, titled ‘Harness the Power of Nature’.
- DoubleTree by Hilton Amsterdam Central Station staff show their commitment to charity during events like the Dam to Dam Run and KiKa Run.
- Taste of Horecava by Gault&Millau 2026 offers a stage for top chefs and innovative partners in culinary craftsmanship from January 12-14.
- Morrow is developing future-proof coffee without beans, using upcycled natural ingredients sourced from Europe and the UK.
- The Connaught, the famous Mayfair hotel, launched its first book, written by Bill Prince and published by Assouline.
- The WHO and UNICEF release new global hand hygiene guidelines aimed at curbing the spread of illnesses. SC Johnson Professional welcomes the release of these new guidelines and recognizes hand washing as a strong foundation for creating safe and healthy environments
- McDonald’s Germany introduces a limited edition FRIENDS menu with collectible figures and an interactive hub in Hamburg.
Enjoy reading!
Young Entrepreneurs & new locations | Poké Perfect at Schiphol Plaza and M Social Hotel New York Downtown
17-10-2025
Every day, we spot fun and inspiring new concepts. This week, Poké Perfect opens its 15th, and largest, location yet at Schiphol Plaza! The healthy bowls fit perfectly with Schiphol’s goal to offer more variety, quality, and responsible choices. And M Social Hotel New York Downtown has opened, offering 569 rooms, their Beast & Butterflies signature restaurant, and a Metaverse experience connecting virtual and real worlds.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
2 minutes read
Holiday Season Inspiration | From a Gingerbread Wonderland and festive scents to a photobooth
17-10-2025
As we mentioned last week, it’s the perfect time to start planning for the holidays. Apparently, some hospitality venues are already fully booked for the Christmas Days! In October, we’re publishing a short weekly article full of inspiration; this week’s highlights include a Gingerbread Wonderland, festive scents in hotel rooms, a Christmas photobooth, messages on mirrors in restrooms, holiday fun, and a special way to unbox your Christmas boxes. By the way, you can find even more ideas on our Pinterest Christmas board.
2 minutes read
The magical ‘Michelin sauce’ | When will the next third Michelin Star fall in the Netherlands?
14-10-2025
Were you also a bit disappointed that there wasn’t a new third Michelin star awarded in the Netherlands this year? I was! Especially when you consider that there weren’t really any new two-star restaurants either. Isn’t it only fair that a chef who already has two stars should be able to take them to their next restaurant, if it meant to be on the same culinary level? It is what it is, but as a true Michelin Guide enthusiast, I can’t help feeling a little short-changed this year… And I keep wondering: what exactly is the magical ‘Michelin sauce’ that helps you cook your way to that third star?
A blog by Marjolein van Spronsen.
2 minutes read
Trends in het kort week 43 2025
Circular bread by The Top Bakkers Group on the menu at caterer Vitam
The Victorinox and La Marzocco Barista Tool
Oatly releases The Future of Taste Report
SMARTLINEN® Takes Linen Management to the Next level 
Padel City Fletcher Rotterdam Airport
Padel City Fletcher Rotterdam Airport - Sportbar Hotel Restaurant Wings
Nisbets celebrates 25 years in Europe
ARTIS luchtfoto donker - credits ARTIS Aeriallive
