Ozempic menu | Hype or something to it?
24-11-2025
A blog by Marjolein van Spronsen about the increasingly common ‘Ozempic menu’ popping up abroad. A recent article in The New York Times noted that 8 to 10% of Americans now use some form of Ozempic*. The article also gave several examples of how restaurants and bars are responding to this trend. Marjolein wonders whether more people aged 60 and over, like herself, might also prefer enjoying a ‘mini meal’.
This blog was previously published in Dutch on the Van Spronsen & Partners Group’s website.
2 minutes read
Trends we spotted | Week 46
14-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- On 28 November, Groningen will light up Europe’s largest Christmas ball at DOT Groningen, with music, mulled wine and hot chocolate.
- Firehouse Subs combines humor and flavor with the “Gravy Extinguisher”, a creamy turkey sauce for unexpected Thanksgiving.
- Mandarin Oriental Mayfair is collaborating with By Rotation. The “Dressed in Mayfair”-package offers accommodation, cocktails and personalized styling.
- Burger King is launching a limited edition Whopper advent calendar with 12 surprise boxes for extra festive fun in the run-up to Christmas.
- Suparnin, a restaurant in Guangzhou, and LITT, a bar in Dubai, have won the Best Restaurant and Bar Design Awards 2025. The We are EDN hotel in Amsterdam also won an award.
- Pak Pak Gauw pop-up in Het Industriegebouw from 17 to 22 November with street food, lunch, dinner, cocktails, DJs and surprising events, including a Drunken Lion Soundsystem party.
- Restaurant Flore nr. 3, Spectrum nr. 44 (fast climber), and Herberg onder de Linden (Discovery Award) from the Netherlands are recognised on the list of the best vegetable restaurants by We’re Smart.
Enjoy reading!
Young Entrepreneurs & new locations | CAMARAT Amsterdam, Bagels & Beans Gouda, and Loetje Tilburg
14-11-2025
Every day, we spot fun new concepts. This week: Restaurant CAMARAT opens in Amsterdam-Noord (North) and you can enjoy “The New Noord Cuisine” here, surprising dishes from the charcoal grill and late weekend drinks. Melissa & Malik take over Bagels & Beans in Gouda, their second Bagels & Beans location! And in Tilburg, the former Kantongerecht (court) is being repurposed as Loetje, with character, cosiness and the iconic steak in gravy.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
Trends we spotted | Week 45
10-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Porsche Netherlands & Tomasu present Vat (barrel) 911 and have made a short documentary video about the production of this barrel of soy sauce and Tomasu’s quest for perfection.
- We already wrote about the ‘Lieve Amsterdammer’-campaign by the Eberhardjes foundation. This campaign was made possible thanks to a donation from the Rabobank, which has now been symbolically handed over.
- The 2025 Christmas tree in the lobby of Claridge’s hotel in London is being designed by Burberry’s Daniel Lee.
- KFC celebrated National Fried Chicken Sandwich Day (on November 9) last week with a ‘Size matters tour’ in major cities across the US.
- Maybourne, the British hotel chain, has announced that three of its British hotels have been included in the list of the world’s 50 Best Hotels 2025. With a link to the full list.
- The Auguste Escoffier School of Culinary Arts, the largest culinary school chain in the United States, recently celebrated a milestone in its graduation season.
- Spotted on Instagram:
- a ‘French toast Flight’ at London’s first French Toast Café, Crome.
- A Starbucks ‘bearista’ cup in the US.
- Dolce VyTa’s Maritozzo, made even more festive with an adorable reindeer makeover for the Christmas season.
Enjoy reading!
CIMA Rooftop Bar & Terrace | Amsterdam’s newest rooftop bar with a Mexican flavour
10-11-2025
From Mexican roots to the rooftops of Amsterdam, CIMA Rooftop Bar & Terrace has opened its doors. The name ‘CIMA’, Spanish for ‘peak’, reflects its unique location among the city’s rooftops, where guests can enjoy intimate views of Amsterdam and its iconic skyline.
Our colleague Leonie has already visited CIMA: “A fun, original spot in Amsterdam with delicious food and cocktails. I can’t wait for summer — it’s going to be one of the best views in the city.”
2 minutes read
Young Entrepreneurs & new locations | Les Petits Canelés and Baked Amsterdam
6-11-2025
Every day, we spot fun and inspiring new concepts. This week, Les Petits Canelés has opened its first shop in the Jordaan neighbourhood in Amsterdam, offering traditional and flavourful French canelés, also in surprising variations such as matcha, coffee, orange and coconut. Baked Amsterdam introduces a revamped baked potato in the Westerpark in Amsterdam. The baked potato has crispy skins, homemade toppings and is made of locally grown Agria potatoes, a contemporary twist on comfort food for a quick, nutritious meal.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
Trends we spotted | Week 43
28-10-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Circular bread made by the Top Bakkers Group on the menu at caterer Vitam.
- Fletcher Hotels opens padel courts in former airplane hangar near Rotterdam Airport: Padel City Fletcher Rotterdam Airport.
- Nisbets, Europe’s largest supplier of catering equipment, celebrates 25 years of operation in Europe.
- How SMARTLINEN® takes linen management to the next level.
- Oatly, the world’s largest oat drink company, has released its first The Future of Taste Report. And Burger King in Austria has become the first food service outlet to offer Oatly’s Baristamatic oat milk.
- Jack Simpson from Australia was crowned the 2025 World Barista Champion at Host Milano. The Dutch competitor, Zjevaun Janga, finished in the 31st place.
- ARTIS Zoo in Amsterdam recognized as Urban Night Sky Place by DarkSky International.
- Airbnb and Art Basel have announced a multi-year partnership across the fair’s flagship shows in Paris, Miami Beach, and Basel.
- The popular espresso machine manufacturer La Marzocco has partnered with the iconic Victorinox to launch a limited-edition Swiss Army tool designed for La Marzocco machines.
Enjoy reading!
Inspiration for the Holiday Season | From a sushi Christmas Tree to an edible pinecone
27-10-2025
We’re already in the third week of October, and more and more festive inspiration is popping up online. Pinterest remains a wonderful source of ideas, and this week we explored Christmas dishes. We found several fun creations that would look great on the menu of any grand café or bistro. We’re sure chefs could take these ideas to next level!
A bruschetta Christmas wreath, a sushi Christmas tree, an edible pinecone, and a Christmas bauble dessert are among our favourites. We also noticed that most restaurants share their Christmas menus on Instagram as plain text. In our opinion, a missed opportunity!
2 minutes read
Young Entrepreneurs & new locations | Café-Bar Vita Lente and KFC Rome’s flagship store
24-10-2025
Every day, we spot fun and inspiring new concepts. This week: Café-Bar Vita Lente, the new hotspot in Amsterdam West from former Coulisse (*) owner Simon Witmaar. And on September 28, Kentucky Fried Chicken opened its first Italian flagship store in Rome.
KFC Rome boasts a truly unique location, not just for Italy, but for all of Europe. The store showcases many innovative elements in design, sustainability, service, and technology. At Café-Bar Vita Lente, fine dining has made way for a more relaxed atmosphere. The menu features robust, Southern European dishes, and plenty of wines by the glass, sherry, vermouth, and small bites made for sharing.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new and renovated concepts.
3 minutes read
BlueBlood restaurant in The Hague receives official ‘Authentic Peruvian Cuisine’-certification
23-10-2025
BlueBlood Restaurant is the first Dutch restaurant to be awarded the official ‘Authentic Peruvian Cuisine’ Certification, a prestigious recognition endorsed by Universidad San Ignacio de Loyola (USIL), one of Peru’s most renowned culinary institutions, and Marca País, the national symbol of Peruvian identity and culture. They will celebrate this certification with a special Peruvian Food Festival on November 2nd.
2 minutes read
Ozempic menu - Hype or something to it?
