Trends we spotted | Week 51
19-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Spotted in New York: the push pop sushi van Suka Sushi!
- Horta Grand Café & Art Nouveau Room in Antwerp, are celebrating their 25th anniversary, marked among other things by the launch of a unique coffee table book.
- Leonardo Hotels is expanding its portfolio in the Benelux with the dynamic lifestyle brand NYX Hotels. The former Eden Hotel will be divided into a Leonardo hotel and NYX Hotel Amsterdam Rembrandt Square.
- Frites Atelier, the innovative fast casual concept from Michelin-starred chef Sergio Herman, opened its first Frites Atelier London location on Saturday December 13.
- Early December, Hotel Des Indes in the Hague, officially opened the Anna Pavlova Champagne Lounge and unveiled the Pavlova Christmas tree. Anna Pavlova was a famous ballerina and regular guest of the hotel. Beautiful theme!
- Chipotle has teamed up with travel brand BÉIS, to launch an exclusive travel essentials collection inspired by Chipotle’s iconic packaging. Béispotle: ‘The To-Go Collection’.
- Last weekend, PoPPo, a hyperlocal micro-mall, was launched in Amsterdam North in the 600 m² former Blokker building.
- A Pizza Wrap-Up by Domino’s Pizza Belgium, highlighting, among other things, which city consumes the most pizzas from the brand and which pizza is the most popular in Belgium.
- Early December, Albron opened a coffeecompany location at Amsterdam UMC. It is the first coffeecompany outlet in a hospital environment.
- On Monday, December 15, the Top 50 best Italian restaurants were announced, including a separate Top 50 for restaurants outside Italy. Restaurant Aroma Italian Fine Dining from Vaassen once again earned a place on this prestigious list, ranking 48th. Restaurant Pianeta Terra in Amsterdam ranked 31st.
Enjoy reading!
What’s your breakfast strategy?
15-12-2025
In September 2025, I was quoted in a BBC Travel article on changing breakfast experiences. The article, titled “Is it time to retire the all-you-can-eat breakfast buffet?”, explores how breakfast habits around the world are evolving — and which traditions are here to stay. Some trends are obvious, such as the growing focus on healthier dishes and products. Others, like the continued desire for abundance resulting in waste, are more open to debate. This article reflects our perspective on breakfast strategy. ^Marjolein van Spronsen
3 minutes read
SMAKFEST in Stockholm | One-night-only immersive food festival in an IKEA store
15-12-2025
On December 9, Stockholm experienced IKEA like never before. One thousand IKEA Family members who secured a sold-out ticket, streamed into the darkened Kungens Kurva store to take part in SMAKFEST, a one-night-only immersive food festival/experience. Think celebrating the 40th birthday of IKEA’s iconic meatball, dining in the dark, a FRAKTA bar, a human kaleidoscope, spoon-fed tastings delivered through a tiny peephole, live music, and much more.
An in-store food festival filled with inspiring and edible design and art ideas.
2-minute read
Trends we spotted | Week 50
12-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- At exit 22 of the A28, McDonald’s Zwolle – De Lichtmis A28 has officially opened. The restaurant is located in the same building as the renovated roadside restaurant De Lichtmis in the east of the Netherlands.
- Radisson Hotel Group is expanding its European portfolio with two new properties, focusing on accessible design hotels and quality resorts. Prize by Radisson Osnabrück and the Baltic View Resort & Spa in Międzyzdroje Poland.
- Could conchas become the new hype like croissants?
- New added sugar warnings on menu’s at chain restaurants in New York City. Done with a new icon.
- 7-Eleven is helping the ‘tamago sando’ gain popularity in the U.S. with its new Japanese-style egg salad sandwich.
- Crispy chili oil popular even in our Dutch traditional dish the oliebol.
- Lidl US is adding a playful twist to the holidays with its first-ever holiday meal deal and a quirky fragrance collaboration, resulting in Eau de Croissant.
- Rémy Martin, the renowned French cognac house, is celebrating Lunar New Year with a limited-edition collaboration with Chinese artist Xue Song. Rémy Martin also introduced a Year of the Horse Old Fashioned, offering a festive twist on the classic cocktail. Recipe in the article.
Enjoy reading!
Food as a bridge between cultures | Kafé Kontrast launches The Kontrast Experience
11-12-2025
Swedish chef Ellinor Strinnholm, together with restaurateur Bunmi Okolosi, introduces a renewed evening concept at Kafé Kontrast in De Pijp: The Kontrast Experience. Two years after opening, the beloved brunch spot transforms into an intimate bistro featuring a refined Swedish-Indonesian menu.
2 minutes read
Young Entrepreneurs & new locations | MOSH! in Kortrijk, DAPPER in Ghent and a new Subway location in Leiden
9-12-2025
Every day, we spot fun new concepts. This week: MOSH! is opening its second location in Kortrijk, Belgium, in the Safari Studios. Artisanal smash burgers, raw energy and a creative vibe will make this the city’s newest culinary hotspot as of March 2026. Recently, DAPPER., led by chef Nick Dapper and hostess Lisa Deklerck, also opened in Belgium at the Planet Group Arena above KAA Gent’s pitch. And here in our hometown Leiden, a new Subway location will open at Betaplein on December 10.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
3 minutes read
Trends we spotted | Week 49
8-12-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- GolfSuites recently announced a strategic shift, prioritizing its scalable Indoor Simulator Lounge concept for nationwide expansion. An interesting idea for hotels near golf courses?
- ORDER AI, an app for people using GLP-1 medication (which helps regulate appetite and blood sugar) as well as health-conscious consumers, is now available globally on the Apple App Store.
- On Monday, November 24, FHC Formulebeheer held its annual entrepreneurship ‘Big Impact Event’ at Madurodam, the miniature park in The Hague that symbolizes how small initiatives can create big impact.
- The second edition of the Rescue Dogs of London & Friends ‘Christmas Jumper Parade Walk’ took place last November 29 in London. We think it’s Vondelpark (Amsterdam) worthy. 😉
- Until January 16th 2026 you can walk a Snoopy trail through London’s Fleet Street Quarter, featering 12 unique sculptures of Snoopy.
- Holiday Cocktail Inspiration: The Candy Cane Martini!
- Outernet, a free cultural attraction in London, is fully in Christmas spirit with its Ice Palace experience. Outside, you’ll find Tod’s Festive Feast, a Christmas food market curated by influencer @eatingwithtod.
- Cocktail bar Golden Ratio, created by and part of Redwood Hospitality, opened on November 26 in Clinton Hill, Brooklyn. With a focus on sustainability and creativity, the bars serves cocktails and mocktails using restaurant byproducts.
- Snoopy is certainly having a moment this holiday season, it’s his 75th birthday and his popularity is soaring. Krispy Kreme is partnering with Peanuts to launch the Krispy Kreme x Peanuts Collection this festive season.
- During last week’s Black Friday, Pepsi released a limited online edition of Pepsi® Prebiotic Cola ahead of a wider store launch early next year.
Enjoy reading!
Young Entrepreneurs & new locations | L’ABEILLE Oegstgeest, Gastrovino PYK Deventer and Kafei in Leuven
1-12-2025
Every day fun new concepts open their doors. This week: L’Abeille in Oegstgeest, a warm and modern restaurant where Suzanne van Haaster showcases her love for refined, light dishes, with seasonal products and accessible flavours that guests quickly come to appreciate. In Deventer, Gastrovino PYK is moving to the Houtmarkt and simultaneously launching De Wynkantine: a cozy tasting room where wine, whisky and delicious bites take centre stage. And in Leuven, Kafei is opening a new location, where their iconic Japanese fluffy pancakes, colourful brunch dishes and specialty coffee can now also be enjoyed outside of Brussels.
We wish these entrepreneurs and their teams the best of luck and lots of fun with their new concepts.
3 minutes read
Trends we spotted | Week 48
28-11-2025
At horecatrends.com we spot many national and international trends on a daily basis. We pick the most interesting ones to write about, the other trends we use in our weekly column ‘Trends we spotted this week’. With this week links to articles about:
- Qeet provides sustainable catering in the renovated Nederlands Fotomuseum , which opens in February 2026.
- Staff of the IHCP hotels in the Netherlands did collect toys for families in poverty through the Sintvoorieder1.
- Solid Wiggles creates jell-o cocktails with a creative, aesthetic twist.
- The Berkeley London launches luminous artwork ‘Aurora: Light in Motion’ by Rob and Nick Carter.
- Shower Hour IPA and Laundry Club Kölsch – Epic Cleantec launches beer made from purified shower and laundry water in California.
- McDonald’s introduces a temporary Grinch Meal with themed Grinch socks in the US.
- At the end of this year TRIBE The Hague Central will open as the second TRIBE hotel in the Netherlands and it will be the brand’s new flagship.
- The Social Hub invests €227 million in new B Corp hub in Edinburgh.
- The Hoxton opens in Dublin with the introduction of the first nightclub of this chain.
Enjoy reading!
Mandarin Oriental Hyde Park and De Beers London launch ‘The Jewel of the Season’
27-11-2025
Mandarin Oriental Hyde Park and De Beers London are joining forces for ‘The Jewel of the Season’, an enchanting experience filled with champagne, diamonds and culinary delights. From the sparkling Enchanted Lotus Bar to exclusive private appointments at De Beers, this is the ultimate festive season for lovers of gourmets and of luxury.
3 minutes read
A coffee table book by the Horta Grand Café & Art Nouveau Room in Antwerp
NYX Hotel Amsterdam Rembrandt Square by Leonardo hotels will open in 2026
A Pizza Wrap-Up by Domino’s Pizza Belgium
Albron opened a coffeecompany location at Amsterdam UMC
Béispotle - The To-Go Collection
Hotel Des Indes officially opened the Anna Pavlova Champagne Lounge 
