Anti-hangover drink
20-2-2010
After 6 years of research they finally developed an anti-hangover drink. The contents of the 3cl bottle temper the hangover. The ingredients of the drink are a combination of several herbal extracts, with pear flavor. These herbs are known for their detoxifying effect. It should work approximately 45 minutes after consumption.
Vin service
20-2-2010
Vin Service is a delivery service in Leeuwarden, The Netherlands, for chilled beer, wine, soft drinks, chips and liquor. They also rent out party tents, BBQ’s and DVD players. They are open from Wednesday through Saturday from 8:00 p.m. to 1:00 and Sunday from 8:00 p.m. to 0:00. To create name recognition, they did most of their promotion through the social network Hyves.
Restaurantweek during the winter in Boston
19-2-2010
Last March in Boston a “winter” restaurantweek was organised. This restaurantweek wasn’t only meant to eat out good and cheap, one could get discount for cinema- or theatretickets as well.
Norms, social media commercial
19-2-2010
Hamburger restaurant ‘Norms’ came-up with a really nice commercial to focuse the consumers attention at Twitter and Facebook.
Coca Cola focuses on social media
17-2-2010
Coca Cola will focus more on social media. Under the guise of “be where the customer is” Coca Cola Marketing now focuses on Facebook among others. The key is to offer interesting online content, according to Coca Cola. It is supposed to work better than distributing free samples.
A Piagge Ape as winebar
17-2-2010
This moving winebar is part of Vini Del Monde, which does import Italian wines. This unique converted Piagge Ape can is also available for events, celebrations and parties serving the finest wines.
Wine-tea
15-2-2010
In the Bordeaux, France, they make a very exclusive tea. This tea is made from dried red vine leaves and seeds of red grapes. The tea can be found in the more exclusive restaurants in France.
Tryvertising in Singapore
13-2-2010
In Singapore 25 degree Celsius opened. This is a (cooking)bookshop with a test kitchen and a café/bar. Recipes from the cookbooks that are sold, are prepared in the kitchen. This allows customers to try recipes before they buy books.
Restaurant in The Museum of Arts and Design
12-2-2010
In The Museum of Arts and Design in New York, Restaurant The Robert openend on the top floor. Besides the modern décor and modern lighting and acoustics, the restaurant is overlooking Central Park and Broadway among others.
Glass vs plastic
10-2-2010
Yealands, a winemaker from New Zealand, produces wine in plastic bottles. These bottles are environmentally friendlier than glass bottles. The production saves 54% on CO2 and 19% on energy, compared to glass bottles. However, consumers should drink the wine within 18 months after purchase.