Homemade honey-beer

24-7-2012

The Lincolnshire Marriot Resort in Illinois is brewing their own beer, made of honey from their own bees, in cooperation with the Lake Bluff Brewery. In the future, the hotel will supply their own hops as ingredient for the beer.

Heinz is going green

24-7-2012

Thanks to the partnership with Coca Cola, Heinz now supplies 100% recyclable bottles which feature the ‘PlantBottle’ technology. Thanks to this partnership (which Ford and Nike have as well), Heinz launched the campaign ‘Join the Growing Movement’ to encourage more people to live greener lifestyles.

Paco Roncero multisensory gastronomy project

20-7-2012

Michelin star chef Paco Roncero has created a research workshop together with Guia Repsol, HP, LandRover, NH Hoteles and Miele. The futuristic room is used to experiment with new creations and the influence of the surroundings. Elements like certain colors, shapes and flavors on the experience are tested and environmental comfort variables such as temperature, humidity, sound and light can be manipulated as well.

Star class 2012 visiting Noma

19-7-2012

In conclusion of the school year 2011/2012, the Star class has visited the best restaurant of the world, Noma in Copenhagen. They met René Redzepi, have had a tour of the kitchen and enjoyed a great dinner. This inspirational movie was created afterwards.

Happy Drinks: The LonDon

18-7-2012

This summer, athletes, guests and visitors of the Holland Heineken House in London, can order a Happy Drink: The LonDon. Happy Drinks are alcohol free drinks with a kick.The recipe is available here.

Salted Karamel vodka by Stoli

17-7-2012

Stolichnaya Premium has launched what they describe as a golden brown caramel spirit “delicately enhanced with salt” in the US. The most popular sweet and savory combinations, now also available in vodka. Serve it either on the rocks or use it in cocktails.

The ex-lover blocker app

17-7-2012

DDB Brazil created this app for Guarana Antarctica, a Brazilian energy drink. Watch the youtube movie how the app prevends you from making the mistake to call your ex-lover in a moment of weakness.

Led ice Cubes

16-7-2012

Great for clubs, litecubes, Led ice Cubes.

Milk Bar

12-7-2012

Since June 29, the district Schieblok in Rotterdam offers a new hotspot called the Milk Bar. This is a pop-up concept, created by master students of the art school in The Hague. Guests can come here for a milk drink, a smoothie or other healthy snacks. With this project, they are especially aiming to bring this neglected part of Rotterdam back to life and is part of the project Test Site Rotterdam in occasion of the 5th International Architecture Biënnale Rotterdam.

Washing dishes to pay the bill

12-7-2012

Some people joke around, if you cannot pay the bill, you will end up in the kitchen to do the dishes. Scotch-Brite, a Brazilian supplier of cleaning supplies, started a marketing campaign to reach the younger target. In several restaurants in Sao Paulo, people receive, when asking for the bill, a Scotch-Brite sponge that read, “Don’t want to pay the bill? Go wash the dishes”.

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